Kang Zhao
May 16, 2016
Stephanie Merry

It’s notoriously difficult to predict which movies will do well at the box office. Maybe that’s why so many bombs get made. But it’s even tougher to guess which movies will turn a profit, especially early on, when filmmakers are locking down financing from skittish investors. Tippie professor Kang Zhao's research with doctoral student Michael Lash is part of Washington Post article.