Pappajohn Business Building
Friday, September 3, 2021
John A. Byrne | Poets & Quants

Build it and they will come.

That Field of Dreams strategy was just what the University of Iowa’s Tippie School of Business employed in creating its online MBA program a couple of years ago–and come they did, from an initial cohort of just 40 students in the fall of 2019 to an enrollment of more than 400 in just a few semesters.

Read more in Poets & Quants.