environmental portrait of Andrea Luangrath
March 2, 2018
Lesanne B. Fliehler

Andrea Luangrath, assistant professor of marketing, received the 2017 C.W. Park Young Contributor Award at February’s Society for Consumer Psychology conference.

The award is given to the best refereed paper published in the Journal of Consumer Psychology by an early career contributor in the past year. An early career contributor is a scholar whose work is published within two years of receiving the Ph.D. or a scholar who had not yet received the Ph.D. when the paper was published.

The award recognizes the article, “Textual Paralanguage and Its Implications for Marketing Communications,” co-authored with Joann Peck and Victor A. Barger, associate professors of marketing at the University of Wisconsin-Madison and the University of Wisconsin-Whitewater, respectively.