Tippie researchers pinpoint why decluttering feels so hard

Thursday, January 16, 2020

If you can't quite bring yourself to declutter your home and toss out unneeded possessions, one reason why might surprise you. Researchers say the emotional tug you feel might be loneliness.

Why the ‘life-changing magic’ of tidying up feels so hard

Friday, November 15, 2019

Tidiness expert Marie Kondo has sold millions of books touting her KonMari Method, the “life changing magic” of clearing out the stuff in our homes. Her Netflix show often centers on the emotional struggle participants have in just letting go. Tippie marketing professors Jing (Alice) Wang and Catherine A. Cole have identified one source of the emotional struggle: loneliness.