Branding the great outdoors

Monday, March 25, 2019

Tippie marketing students promote outdoor recreational opportunities in three Iowa counties.

Wait! Study suggests methods that can reduce customer aggravation over wait times

Monday, February 4, 2019

Waiting is inevitable, but a new study from the University of Iowa finds that people perceive their wait to be shorter if they think about things in more concrete detail while they’re stuck in line.

When Tippie becomes your 'second family': Victoria Vaughn's December 2018 commencement address

Monday, December 17, 2018

So let’s embrace the next journey and the challenges that may follow, even if that means changing course as I did so many months ago. And let us never forget that if we’re feeling a little lost, we can always come back home.

UI study: Iowa faces physician assistant shortage

Wednesday, October 24, 2018

An aging workforce means about one-third of physician assistants in Iowa will reach retirement in the next 15 years.

Study casts doubt on the assumption that women have more negative attitudes about clinical research

Monday, June 25, 2018

Cardiovascular disease kills more women every year than any other disease, but researchers looking for cures have long been vexed by low numbers of women willing to participate in clinical trials that are needed to develop the drugs and techniques that can save lives. For years, researchers have surmised that women simply have more negative attitudes about various aspects of clinical research. But a new study by a researcher at the University of Iowa casts doubt on that assumption.

Tippie and other UI students, faculty make a difference in Mason City

Tuesday, June 5, 2018

Tippie students in the Marketing Institute worked on a project with Mason City officials and community m embers to improve the quality of life and the reputation of the city.

Team's Princi'Pal' app takes top honors at annual competition

Monday, May 14, 2018

A team from the University of Iowa captured the top spot in an annual competition sponsored by the Principal Financial Group that helps the Des Moines-based financial services company better market its product line.

In the news

Wednesday, May 2, 2018

Tippie faculty and staff members Nancy Abram, Dave Deyak, and Cathy Zaharis are mentioned in several recent news articles in the press.

In the news

Thursday, March 29, 2018

Dimy Doresca and Peggy Stover comment on trade wars and credit cards in two recent news stories.

Study suggests social media sentiment has little impact on stock returns

Tuesday, March 27, 2018

Businesses and organizations spend a lot of time and energy monitoring what customers say about them online, but do those conversations on social media affect the value of a company?