Study casts doubt on the assumption that women have more negative attitudes about clinical research

June 25, 2018

Cardiovascular disease kills more women every year than any other disease, but researchers looking for cures have long been vexed by low numbers of women willing to participate in clinical trials that are needed to develop the drugs and techniques that can save lives. For years, researchers have surmised that women simply have more negative attitudes about various aspects of clinical research. But a new study by a researcher at the University of Iowa casts doubt on that assumption.

Tippie and other UI students, faculty make a difference in Mason City

June 5, 2018

Tippie students in the Marketing Institute worked on a project with Mason City officials and community m embers to improve the quality of life and the reputation of the city.

Team's Princi'Pal' app takes top honors at annual competition

May 14, 2018

A team from the University of Iowa captured the top spot in an annual competition sponsored by the Principal Financial Group that helps the Des Moines-based financial services company better market its product line.

In the news

May 2, 2018

Tippie faculty and staff members Nancy Abram, Dave Deyak, and Cathy Zaharis are mentioned in several recent news articles in the press.

In the news

March 29, 2018

Dimy Doresca and Peggy Stover comment on trade wars and credit cards in two recent news stories.

Study suggests social media sentiment has little impact on stock returns

March 27, 2018

Businesses and organizations spend a lot of time and energy monitoring what customers say about them online, but do those conversations on social media affect the value of a company?

Luangrath receives early career contributor award

March 2, 2018

Andrea Luangrath, assistant professor of marketing, received the 2017 C.W. Park Young Contributor Award at February’s Society for Consumer Psychology conference.

UI alumnus Tuma Basa setting the trends in hip hop

February 19, 2018

Spotify’s hip hop curator headlined the Tippie College of Business’ annual Black in Business event.

Gruca to receive President & Provost Award for Teaching Excellence

February 7, 2018

Tom Gruca, the Henry B. Tippie Research Professor of Marketing, has been named a recipient of the 2018 President and Provost Award for Teaching Excellence

Does the Corridor have too many niche grocers?

December 29, 2017

In this Cedar Rapids Gazette article, Peggy Stover, director of Tippie's Marketing Institute, comments on the increase in retail groceries in Johnson County this past year.