Gruca to receive President & Provost Award for Teaching Excellence

February 7, 2018

Tom Gruca, the Henry B. Tippie Research Professor of Marketing, has been named a recipient of the 2018 President and Provost Award for Teaching Excellence

Does the Corridor have too many niche grocers?

December 29, 2017

In this Cedar Rapids Gazette article, Peggy Stover, director of Tippie's Marketing Institute, comments on the increase in retail groceries in Johnson County this past year.

Ask the experts: New Year's psychology

December 11, 2017

Bill Hedgcock, associate professor of marketing, has a few suggestions for keeping your New Year's resolutions. Read more in this WalletHub article.

Ups and downs of working internationally

December 15, 2017

Working outside the United States isn't for everyone, but these three Tippie College alumni are succeeding and share their strengths, weaknesses, opportunities, and threats in this article.

Students help Pancheros Mexican Grill market its 26th anniversary

December 13, 2017

A class of marketing students in the Tippie College of Business is working with Pancheros Mexican Grill restaurants to develop ideas for its next chainwide marketing campaign.

'Completion backward' principle produces successful projects

October 23, 2017

Starting a project near the finish and working backward can be an effective way to plan and stay motivated, according to a new study from the University of Iowa.

Carter delivers lecture on urban revitalization, sustainability

October 3, 2017

Majora Carter delivers lecture on improving communities through sustainabie economic development.

Black Friday retains social appeal, even as shoppers find alternatives

November 24, 2016

Associate marketing profressor for UI Tippie College of Business, Jing Wang, who has been studying lonely people and their shopping habits in the college, says people who are satisfied with the number and quality of relationships — and thus are not lonely — tend to exercise more self-control and are capable of curbing impulse buying.

The lonely shopper

November 16, 2016

People who feel they don’t have enough friends shop differently, and a UI researcher is trying to find out why.

More traveling doctors make for healthier rural hearts

September 7, 2016

Tom Gruca, marketing professor in the Tippie College of Business and study co-author, says traveling such distances often is a significant hardship and may deter those who need care most from seeing a cardiologist.