Learning to sell

Friday, April 8, 2022

A new Inside Sales Lab at the Tippie College of Business gives University of Iowa students hands-on experience in the art of sales. 

Vicarious touch: Closing the online sale

Wednesday, November 10, 2021

Retailers know that if they can get a customer to touch what they’re selling, they’re more apt to buy it and pay more for it. A new study from the University of Iowa's Tippie College of Business finds that this is true in a virtual world, too, when the hand belongs to someone else, or is even a floating blue cartoon hand.

Tippie researchers pinpoint why decluttering feels so hard

Thursday, January 16, 2020

If you can't quite bring yourself to declutter your home and toss out unneeded possessions, one reason why might surprise you. Researchers say the emotional tug you feel might be loneliness.

Why the ‘life-changing magic’ of tidying up feels so hard

Friday, November 15, 2019

Tidiness expert Marie Kondo has sold millions of books touting her KonMari Method, the “life changing magic” of clearing out the stuff in our homes. Her Netflix show often centers on the emotional struggle participants have in just letting go. Tippie marketing professors Jing (Alice) Wang and Catherine A. Cole have identified one source of the emotional struggle: loneliness.  

Branding the great outdoors

Monday, March 25, 2019

Tippie marketing students promote outdoor recreational opportunities in three Iowa counties.

Wait! Study suggests methods that can reduce customer aggravation over wait times

Monday, February 4, 2019

Waiting is inevitable, but a new study from the University of Iowa finds that people perceive their wait to be shorter if they think about things in more concrete detail while they’re stuck in line.

When Tippie becomes your 'second family': Victoria Vaughn's December 2018 commencement address

Monday, December 17, 2018

So let’s embrace the next journey and the challenges that may follow, even if that means changing course as I did so many months ago. And let us never forget that if we’re feeling a little lost, we can always come back home.

UI study: Iowa faces physician assistant shortage

Wednesday, October 24, 2018

An aging workforce means about one-third of physician assistants in Iowa will reach retirement in the next 15 years.

Study casts doubt on the assumption that women have more negative attitudes about clinical research

Monday, June 25, 2018

Cardiovascular disease kills more women every year than any other disease, but researchers looking for cures have long been vexed by low numbers of women willing to participate in clinical trials that are needed to develop the drugs and techniques that can save lives. For years, researchers have surmised that women simply have more negative attitudes about various aspects of clinical research. But a new study by a researcher at the University of Iowa casts doubt on that assumption.

Tippie and other UI students, faculty make a difference in Mason City

Tuesday, June 5, 2018

Tippie students in the Marketing Institute worked on a project with Mason City officials and community m embers to improve the quality of life and the reputation of the city.