A tale of four institutes: powerful experiences and networks prepare students for careers

Thursday, June 13, 2019

In the Tippie College of Business, a powerful mechanism exists for providing its students with real-world experiences and relationships that lead to careers. Four student-focused institutes forge networks and experiential learning that advance classroom knowledge to the next level. The Hawkinson Institute, Marketing Institute, Tippie Analytics Cooperative, and Vaughan Institute for Risk Management and Insurance all support the professional development of students. Participating students expand their industry-specific knowledge, plus, they emerge with strong skill sets that appeal to employers in several sectors—banking, marketing, business analytics, and insurance.

Branding the great outdoors

Monday, March 25, 2019

Tippie marketing students promote outdoor recreational opportunities in three Iowa counties.

Tippie and other UI students, faculty make a difference in Mason City

Tuesday, June 5, 2018

Tippie students in the Marketing Institute worked on a project with Mason City officials and community m embers to improve the quality of life and the reputation of the city.

Large number of corridor restaurants are promoting local food, but it's hard to verify

Sunday, July 3, 2016

The Johnson County Food Policy Council worked with the University of Iowa Tippie College of Business Marketing Institute, where students did marketing research and determined there was a demand for a local food label.

Annex analytics brings data power to the people

Monday, June 27, 2016

Data analytics has matured as an effective strategy for helping businesses make better decisions, but not all companies have shared equally in its benefits.

Students help Big Ten Network reconnect with millennials

Tuesday, May 3, 2016

The 16 students are part of the Tippie College of Business’ Marketing Institute get practical experience by helping the Big Ten Network, Fox Sports, and Mediacom communications reach that generation across their digital platforms.

University of Iowa students team up with Fox Sports, BTN

Monday, May 16, 2016

A group of 16 students, through the UI Tippie College of Business’ Marketing Institute, worked with “Fox Sports University” on a project aimed at identifying ways young people consume media.