Home food delivery still going strong for Iowa businesses
A study by the Marketing Institute at the University of Iowa’s Henry B. Tippie College of Business found online delivery services averaged 25 percent growth last year, but is predicted to grow by about 3.5 percent post-COVID-19, according to Peggy Stover, associate professor in the program.
Breakfast competition heats up among fast food, convenience stores
There’s a breakfast war heating up now in Iowa to try and capture customers who are once again venturing out of their homes following pandemic shutdowns. Tippie's Peggy Stover weighs in.
In the news
Dimy Doresca and Peggy Stover comment on trade wars and credit cards in two recent news stories.
Does the Corridor have too many niche grocers?
In this Cedar Rapids Gazette article, Peggy Stover, director of Tippie's Marketing Institute, comments on the increase in retail groceries in Johnson County this past year.
Annex analytics brings data power to the people
Data analytics has matured as an effective strategy for helping businesses make better decisions, but not all companies have shared equally in its benefits.