Tagged: peggy stover

This week marked what has been an increasingly high-profile tradition for Spotify users: Wrapped release day. It was a trending topic on social media as everyone revealed the new social cards showing off listening choices of the past year. No matter how weird or—let's be honest a little embarrassing—they were. So why do so many people do it?

A study by the Marketing Institute at the University of Iowa’s Henry B. Tippie College of Business found online delivery services averaged 25 percent growth last year, but is predicted to grow by about 3.5 percent post-COVID-19, according to Peggy Stover, associate professor in the program.

There’s a breakfast war heating up now in Iowa to try and capture customers who are once again venturing out of their homes following pandemic shutdowns. Tippie's Peggy Stover weighs in.

Dimy Doresca and Peggy Stover comment on trade wars and credit cards in two recent news stories.

In this Cedar Rapids Gazette article, Peggy Stover, director of Tippie's Marketing Institute, comments on the increase in retail groceries in Johnson County this past year.

Data analytics has matured as an effective strategy for helping businesses make better decisions, but not all companies have shared equally in its benefits.