Iowa MBA students at Business Case Competition
November 1, 2016

At TCU this weekend, PepsiCo executives got a first-hand look at top MBA students from 14 universities as they competed in the 2016 PepsiCo MBA Invitational Business Case Competition. 

The MBA students arrived at TCU Friday evening, October 28, and were assigned to eight mixed teams, each team member from a different school. They received the case from PepsiCo the following morning, worked quickly with their teammates, and then presented their solutions to PepsiCo executives Saturday afternoon. Winning teams were announced at an awards dinner that evening.

The First Place team won $7,000. The winning teammates were Chris Kunnen from the University of Notre Dame/Mendoza College of Business, Quang Nguyen from Rice University/Jones Graduate School of Business, Leatrice Potter from the University of Illinois College of Business, and Everett Betts from Texas Christian University/ Neeley School of Business.

Second Place and $5,000 was awarded to Anastasia Akhemedova from the University of Maryland/Smith School of Business, Jessica Raasch from the University of Washington/Foster School of Business, Tony John from TCU/Neeley, and William Thompson from Illinois.

Third Place and $3,000 was awarded to Nicholas Ditchey from Maryland/Smith, Anna Nguyen of TCU/Neeley, Meron Myers from the University of Iowa/Tippie College of Business and Praveen Sevugan of Southern Methodist University/Cox School of Business.

This is the second year for the MBA business case competition, made possible by a partnership between the TCU Neeley School of Business and PepsiCo.

“The uniqueness of the PepsiCo MBA Invitational is that people from different MBA programs are placed on a team with other MBA students they have never met before to deal with a current PepsiCo strategic initiative,” said Ed Riefenstahl, director of MBA experiential learning at TCU Neeley. “It mimics real situations of working on teams with different professionals with different skills, all concentrating on coming up with the best solution for the company.”

 “Each year we get valuable insights or validated perspectives from the MBAs,” said Chris Turner, senior vice president of strategy for Frito Lay.

“The timing of the competition fits perfectly into our project plan for identifying and recruiting summer 2017 MBA internships in marketing and finance,” Ralph Goedderz, vice president of finance for PepsiCo, said.

Participating schools for the 2016 competition at TCU were:
Columbia University/Columbia Business School
University of Illinois/College of Business
University of Iowa/Tippie College of Business
Rice University/Jones Graduate School of Business
University of Maryland/Smith School of Business
University of Notre Dame/Mendoza College of Business
Ohio State University/Fisher College of Business
Southern Methodist University/Cox School of Business
University of Texas at Austin/McCombs School of Business
Texas A&M University/Mays School of Business
Texas Christian University/Neeley School of Business
Vanderbilt University/Owen Graduate School of Management
University of Washington/Foster School of Business
Washington University in St. Louis/Olin Business School

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