The power of touch is no joke—even if it’s through a screen

Wednesday, December 15, 2021

Digital ads showing someone’s hand touching a product had higher engagement and were seen as more valuable by consumers.

Consumers value a product viewed online more if they see it being virtually touched

Monday, December 6, 2021

Consumers who see a product on sale being virtually touched are more engaged and willing to pay more than if the item is displayed on its own, according to a recent research paper by Tippie's Andrea Luangrath.

Where's My Stuff? Understanding global supply chain disruptions

Friday, December 3, 2021

Back in spring 2020, consumers had trouble finding toilet paper and hand sanitizer while trampolines and exercise equipment became scarce. With the COVID-19 pandemic sweeping the globe, some of the shortages of supplies and delays on certain goods seemed reasonable. But now, nearly two years into the pandemic, there is still lag time on getting everything from new cars to new furniture. 

UI research finds employees less likely to work with politically-opposed companies

Monday, November 29, 2021

New research from the University of Iowa Tippie College of Business' Chad Van Iddekinge shows prospective employees’ political beliefs factor into their job applications, including a reluctance to work with companies who have different political opinions from their own.

New research shows side hustles can boost full-time job performance

Monday, November 29, 2021

The study, co-authored by a University of Iowa professor, finds those engaging in gig work on the side such as Uber, Airbnb, or Etsy are likely to see a positive increase in performance at their full-time jobs.

Black Friday shoppers may see higher prices and emptier shelves this year

Monday, November 29, 2021

Black Friday may not have as many saving opportunities as in years past, according to University of Iowa Tippie College of Business professor Jennifer Blackhurst.

Labor, supply shortages in retail persist for Black Friday

Monday, November 29, 2021

Disruptions in the supply chains of many businesses continue and they mean there is an increased need for consumer flexibility when holiday shopping this year.

Global insurance industry could play a significant role in addressing climate change risks

Monday, November 22, 2021

As world leaders conclude the U.N. climate summit, here's a synopsis of what's happening across the industry and in Iowa.

‘Black Friday’? It’s more like ‘Black Autumn’ now

Monday, November 22, 2021

Holiday shopping season longer than ever, but whether local or national, retailers need to capitalize early.

Study: Company partisanship hurts hiring

Thursday, November 18, 2021

From Chick-fil-A to Starbucks, more corporations and CEOs are addressing social and political issues, especially as millennials and Gen Z pressure them to take public stances.

Yes, but: Those stances are a double-edged sword when it comes to hiring talent, especially in our current workforce shortage, according to a new study from the University of Iowa.