Frisvold receives $1.3 million grant

Thursday, June 30, 2016

Tippie professor awarded grant to study the influencers of obesity. 

Why millennials have weak handshakes

Wednesday, June 22, 2016

New research has found that men and women under 30 have a weaker grip strength than they did in 1985. A study in 2008, showed that those who score highly with handshake raters are also considered to be the most likely to be hired by job interviewers

All signs point toward growth

Monday, March 7, 2016

A Grinnell-based sign company is looking to expand its market outside the United States and sell its products in the Middle East, thanks to the work of a group of University of Iowa students.

The common crisis of job burnout

Monday, July 27, 2015

Tippie professor Eean Crawford looks into the stressful demands that lead to job burnout.

Students help Big Ten Network reconnect with millennials

Tuesday, May 3, 2016

The 16 students are part of the Tippie College of Business’ Marketing Institute get practical experience by helping the Big Ten Network, Fox Sports, and Mediacom communications reach that generation across their digital platforms.

It's hard to predict a movie's profitability, but you learn some lessons along the way

Monday, May 16, 2016

Two researchers at the University of Iowa are trying to use data to determine what types of films are most likely to rake in returns. Business school professor Kang Zhao and doctoral student Michael Lash considered more than 100 elements to help them create an algorithm to forecast profitabilityincluding director, actors, genre, even keywords.

See? I was right

Thursday, November 12, 2015

A new study co-authored by Tom Gruca, professor of marketing in the Tippie College of Business, finds that once people reach a conclusion, they aren’t likely to change their minds, even when new information shows their initial belief is likely wrong and clinging to that belief costs real money.

I'm betting on the 2016 election: here's how

Friday, May 20, 2016

There are two legal betting platforms for the upcoming presidential election - PredictIt and the University of Iowa's Iowa Electronic Markets. 

Predicting box office boffo or bomb

Wednesday, February 10, 2016

With its $200 million budget, Batman v. Superman: Dawn of Justice will be one of the most expensive movies ever made when it’s released next month, and Warner Bros. has a lot riding on its success.