The Gazette: Loneliness leads to 'unplanned,' 'impulsive' shopping habits, UI researcher finds

Monday, November 30, 2020

As many people lacking social contact during coronavirus begin the holiday shopping season, that loneliness could make a difference in their shopping habits. The more “socially deprived” someone is, the more likely the person is to buy more things, according to research from Jing “Alice” Wang, a marketing professor at the University of Iowa.