Want to get a college football scholarship? Tweet more

Monday, July 15, 2019

College football training camps start next month and a new study from the University of Iowa suggests that Twitter may have played an important role in how many of the players on the field received their scholarships.

Study finds business websites that create interactive online communities generate more traffic than online billboards

Monday, April 2, 2018

A new study suggests that businesses generate more traffic to their websites if they turn them into online communities, with blogs, discussion forums, and links to social media sites.

Study suggests social media sentiment has little impact on stock returns

Tuesday, March 27, 2018

Businesses and organizations spend a lot of time and energy monitoring what customers say about them online, but do those conversations on social media affect the value of a company?