Larry Hershberger
Monday, November 18, 2019

Larry Hershberger (BBA66) is no stranger to awards. When he was a Marine during the Vietnam War, he received the Navy Commendation Medal, Combat Action Ribbon, Vietnam Service and Campaign Medals, and the National Defense Service Medal. On November 14, the University of Iowa highlighted Hershberger’s efforts with a Hawkeye Distinguished Veterans Award at a ceremony in the Main Lounge of the Iowa Memorial Union (IMU).

Hershberger is one of six University of Iowa alumni and faculty to receive the award this year. Criteria for the Hawkeye Distinguished Veterans Award include a strong university connection, having served honorably, military accomplishment, and service to the community. Each recipient was recognized with a plaque.

Hershberger, a marketing alum, served in the U.S. Marine Corps from 1966 to 1973. After college, Hershberger enjoyed a successful career with TIAA-CREF until his retirement. It was at that time that he joined the Tippie College to become the first director of the newly formed Emmett J. Vaughan Institute of Risk Management and Insurance. He retired from the university in 2016.

Committed to serving the UI and its students, Hershberger established an endowed scholarship for student veterans to recognize their service. The first Vira G. Hershberger Scholarships, named in honor of his mother, were awarded to fourth year business students in 2018. Since its inception, five student veteran awardees have received Hershberger’s support.

More information on the Hawkeye Distinguished Veterans Award is available here.