Tagged: tom gruca

Tippie professor Tom Grucca found that once people reach a conclusion, they aren’t likely to change their minds, even when new information shows their initial belief is likely wrong and clinging to that belief costs real money.

An aging workforce means about one-third of physician assistants in Iowa will reach retirement in the next 15 years.

Cardiovascular disease kills more women every year than any other disease, but researchers looking for cures have long been vexed by low numbers of women willing to participate in clinical trials that are needed to develop the drugs and techniques that can save lives. For years, researchers have surmised that women simply have more negative attitudes about various aspects of clinical research. But a new study by a researcher at the University of Iowa casts doubt on that assumption.

Businesses and organizations spend a lot of time and energy monitoring what customers say about them online, but do those conversations on social media affect the value of a company?

Tom Gruca, the Henry B. Tippie Research Professor of Marketing, has been named a recipient of the 2018 President and Provost Award for Teaching Excellence. 

Tom Gruca, marketing professor in the Tippie College of Business and study co-author, says traveling such distances often is a significant hardship and may deter those who need care most from seeing a cardiologist.