Recent News

Study finds business websites that create interactive online communities generate more traffic than online billboards

April 2, 2018

A new study suggests that businesses generate more traffic to their websites if they turn them into online communities, with blogs, discussion forums, and links to social media sites.

In the news

March 29, 2018

Dimy Doresca and Peggy Stover comment on trade wars and credit cards in two recent news stories.

Study suggests social media sentiment has little impact on stock returns

March 27, 2018

Businesses and organizations spend a lot of time and energy monitoring what customers say about them online, but do those conversations on social media affect the value of a company?

Iowa MBA ranking makes large leap forward

March 20, 2018

The Professional MBA Program at the Tippie College of Business has moved up 16 places to #22 in the 2019 U.S. News & World Report rankings of graduate schools released today. This ranking is the highest on record for the program since the ranking began in 1994.

Behaving badly at work keeps you up at night

March 20, 2018

A new study from the University of Iowa finds that people are more likely to suffer from insomnia on days when they do not behave well at work.

Study finds religiously adherent companies have lower debt costs, higher credit ratings

March 19, 2018

A new study from the Tippie College of Business finds firms headquartered in more religiously observant counties have higher credit ratings and lower debt costs, evidence that suggests lenders and bondholders consider the company’s culture when deciding whether to give them money.

Luangrath receives early career contributor award

March 2, 2018

Andrea Luangrath, assistant professor of marketing, received the 2017 C.W. Park Young Contributor Award at February’s Society for Consumer Psychology conference.