Profile image of Goutam Chakraborty
Adjunct Professor



  • Adjunct Professor of Marketing

    Tippie College of Business

  • Professor of Marketing

    Oklahoma State University, Stillwater, OK


  • PhD in Marketing, University of Iowa, 1991
  • MS in Statistics, University of Iowa, 1989
  • PGCGM, Indian Institute of Management, 1984
  • BTech in Mechanical Engineering, Indian Institute of Technology, 1980

Areas of Interest

  • Data mining and CRM applications
  • Database marketing
  • Electronic commerce and interactive marketing
  • Web business strategy

Selected Awards & Honors

  • Outstanding Marketing Teacher, Academy of Marketing Science, 2007
  • Great Instructor of the Year, Executive MBA Program, Henry B. Tippie School of Management, The University of Iowa., 2005
  • Professor of the Year, CIMBA, Asolo, Italy, 2003
  • Best paper award in the track of 'Emerging Business and Technology' at the AMA Winter Educators' Conference, Austin, Texas, 2002
  • Best Conference Paper award at the Direct Marketing Educator's Conference, Chicago, Illinois., 2001
  • Outstanding Direct Marketing Educator Award (DMEF, New York), 2000
  • Outstanding MBA Faculty, OSU, Stillwater, 1998
  • Best paper award in the track of 'Marketing at the Point of Customer Contact' at the AMA Winter Educators' Conference, St. Petersburg, Florida., 1997
  • Kenneth D. and Leitner Greiner Teaching Award, OSU, Stillwater, 1997
  • Regents Distinguished Teaching Award, OSU, 1997

Selected Publications

  • Chakraborty, G., Licata, J. & Krishnan, B. (2008). Consumers' Expectation Formation Over Time. Journal of Services Marketing 22 (3) 176-187.
  • Chakraborty, G., Srivastava, P. & Marshall, F. (2007). Are Drivers of Customer Satisfaction Different for Buyers/Users from Different Functional Areas?. Journal of Business and Industrial Marketing 22 (1) 20-28.
  • Chakraborty, G., Gammoh, B. & Voss, K. (2006). Consumer Evaluation of Brand Alliance Signals. Psychology and Marketing 23 (6) 465-486.
  • Chakraborty, G., Srivastava, P. & Warren, D. (2005). Understanding Corporate B2B Web Sites' Effectiveness from North American and European Perspectives. Industrial Marketing Management 34 (4) 420-429.
  • Chakraborty, G. & Allred, T. (2004). Can a Marketing Product Classification System Predict Retail Success and Failure?. Journal of Internet Commerce 3 (1) 31-46.
  • Chakraborty, G. & Ghosh, A. (2004). Using Positioning Models to Measure and Manage Brand Uncertainty. Journal of Product and Brand Management 13 (5) 294-302.
  • Chakraborty, G., Lala, V. & Warren, D. (2003). What Do Customers Consider Important in B2B Web Sites?. Journal of Advertising Research 43 (1) 50-61.
  • Chakraborty, G., Voss, K. E. & Frankwick, G. L. (2002). The Marketing-Human Interface: Superior Performance for the Small Business. Journal of Business and Entrepreneurship 14 69-84.
  • Chakraborty, G., Lala, V. & Warren, D. (2002). An Empirical Investigation of Antecedents of B2B Websites' Effectiveness. Journal of Interactive Marketing 16 (4) 51-72.
  • Chakraborty, G. (2002). Contemporary Database Marketing, Racom Publications.