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Jing Wang
Associate Professor
Henry B. Tippie Research Fellow
Contact
319-335-0843
Office
S332 Pappajohn Business Building (PBB)
Academic history 
PhD in Marketing, Northwestern University, 2005
MPhil in Marketing, Hong Kong University of Science and Technology, 2000
BA in Economics, Nankai University, 1998
BA in English Literature, Nankai University, 1998
Expertise 
Aging Consumer Research
Consumer Expertise
Consumer Morality
Consumer Motivation and Judgment
Media and Advertising Effectiveness
The Effects of Loneliness and Social Exclusion on Consumer Behaviors
Awards 
Henry B. Tippie Research Fellow, Henry B. Tippie College of Business, University of Iowa, 2016
Henry B. Tippie Research Fellow, Henry B. Tippie College of Business, University of Iowa, 2015
Henry B. Tippie Research Fellow, Henry B. Tippie College of Business, University of Iowa, 2014
ICRU Scholarship, University of Iowa, 2014
American Marketing Association Sheth Doctoral Consortium, Distinguished Consortium Faculty, June 2014
Henry B. Tippie Research Fellow, Henry B. Tippie College of Business, University of Iowa, 2013
Leonard A. Hadley Research Fellow, 2013
Leonard A. Hadley Research Fellow, 2012
Dean's Teaching Award, Henry B. Tippie College of Business, 2011
Leonard A. Hadley Research Fellow, 2011
Center for Asian and Pacific Studies Research Grant, University of Iowa, 2010
International Travel Grant, University of Iowa, 2010
Leonard A. Hadley Research Fellow, 2010
International Travel Grant, University of Iowa, 2009
Wendell R. Smith Award for Excellence in Research in the Field of Marketing, 2009
Center for Asian and Pacific Studies Research Grant, University of Iowa, 2008
International Travel Grant, University of Iowa, 2008
ICRU Scholarship, University of Iowa, 2007
Instructional Improvement Awards, University of Iowa, 2005-2006, 2006
Old Gold Summer Fellowship, University of Iowa, 2006
American Marketing Association Sheth Doctoral Consortium Fellow, 2005
Haring Symposium Fellow, 2004
Northwestern University Fellowship, 2000-2004, 2000
Selected publications 

The Effects of Age and Expertise on Product Evaluations: Does the Type of Information Matter?. Jing (Alice) Wang, Catherine A. Cole, Management Science, 2015

How Time Horizon Perceptions and Relationship Deficits Affect Impulsive Consumption. Jayati Sinha , Jing (Alice) Wang, Journal of Marketing Research, 2013, vol 50, 590-605

The Difference between Differences:
How Expertise Affects Diagnosticity of Attribute Alignability. Myungwoo Nam, Jing (Alice) Wang, Angela Y. Lee, Journal of Consumer Research, 2012, vol 39, 736-50

The Lonely Consumer: Loner or Conformer?. Jing (Alice) Wang, Juliet Zhu, Baba Shiv, Journal of Consumer Research, 2012, vol 38, 1116-1128

Media engagement and advertising: Transportation, matching, transference and intrusion. Jing (Alice) Wang, Bobby J. Calder, Journal of Consumer Psychology , 2009, vol 19, 546-555

Psychological distance asymmetry: The spatial dimension vs. other dimensions. Meng Zhang, Jing (Alice) Wang, Journal of Consumer Psychology , 2009, vol 19, 497-507

Media Transportation and Advertising. Jing (Alice) Wang, Bobby J. Calder, Journal of Consumer Research, 2006, vol 33, 151-162

The Role of Regulatory Focus in Preference Construction. Jing (Alice) Wang, Angela Y. Lee, Journal of Marketing Research, 2006, vol XLIII, 28-38

Comparative Judgment Processes: The Effects of Task Objectives and Time Delay on Product Evaluations. Jing (Alice) Wang, Robert S. Wyer, Journal of Consumer Psychology, 2002, vol 12, 327-340

Working papers 

Loneliness and Moral Identity. Jinfeng Jiao, Jing (Alice) Wang

The Effect of Construal Levels on Consumers’ Wait Time Perceptions. Jing (Alice) Wang, Jiewen Hong, Rongrong Zhou

Conference proceedings 

Nostalgia on Local Consumption Behavior. Young Kyu Kim, Jing (Alice) Wang, Catherine A. Cole, vol 43, 792

How Consumers of All Ages Interact With Social Media to Make Social Connections. Jing (Alice) Wang, Catherine A. Cole, AP - Asia-Pacific Advances in Consumer Research, 2015, vol 11, 315-316

Unveiling the Underlying Mechanism for the Matching Effect between Construal Levels and Message Frames. Yun Lee, Jing (Alice) Wang, Catherine A. Cole, Proceedings of the SCP 2012 Winter Conference, 2012

Current and prior positions 
Associate Professor, Department of Marketing, Henry B. Tippie College of Business, The University of Iowa, August 2012 - Present
Assistant Professor, Department of Marketing, Henry B. Tippie College of Business, The University of Iowa, August 2005 - June 2012
Review and editorial work 

Referee, Journal of Consumer Psychology

Referee, Journal of Consumer Research

Referee, Journal of Marketing

Referee, Journal of Marketing Research

Referee, Research Grants Council (RGC) of Hong Kong

Editorial Board Member, Journal of the Academy of Marketing Science, August 2015 - Current

Presentations 

Advancing Connections between Consumption and the Elderly: Consumer Research Issues, Opportunities and Challenges. Association of Consumer Research North American Conference, New Orleans, October 2015

Loneliness and Moral Judgment (Does Loneliness Make Moral Judgment More Permissible?). Association of Consumer Research North American Conference, Chicago, October 2013

The Effects of Loneliness on Product/Service Failure Attribution. Society for Consumer Psychology Winter Conference, San Antonio, February 2013

The Effects of Social Relationships on Narrative Persuasion. Association of Consumer Research North American Conference, Vancouver, October 2012

Unveiling the Underlying Mechanism for the Matching Effect between Construal Levels and Message Frames. Society for Consumer Psychology 2012 Annual Conference, Las Vegas, February 2012

Unveiling the Underlying Mechanism for the Matching Effect between Construal Levels and Message Frames. Winter Society for Consumer Psychology Conference, Las Vegas, Nevada, February 2012

Loneliness and Construal Level. Association of Consumer Research North American Conference, Jacksonville, October 2010

Assessing Consumer Reaction to New Product Ideas: Does it matter how old you are and what your regulatory focus is?. Society for Consumer Psychology Winter Conference, St. Petersburg, February 2010

The Effects of Self-Affirmation on Willingness to Help: The Mediating Role of Positive Other-Directed Feelings. Society for Consumer Psychology Winter Conference, St. Petersburg, February 2010

Communicating with Loners: The Effects of Message Framing. Society for Consumer Psychology Winter Conference, St. Petersburg, February 2010

The Effects of Values-Affirmation on Charity Support Behavior: The Mediating Role of Positive Other-Directed Feelings. Association of Consumer Research North American Conference, Pittsburgh, October 2009

Taking Cues from Others: The Interplay of Self-Construal and Product Popularity on Product Evaluations. Association of Consumer Research North American Conference, October 2008

The Effects of Expertise on the Processing of Alignable versus Nonalignable Features. Association of Consumer Research North American Conference, October 2008

Assessing Consumer Reaction to New Product Ideas: Does it matter how old you are and what your regulatory focus is?. Society for Consumer Psychology Winter Conference, February 2008

Assessing Consumer Reactions to New Product Ideas: Does it matter where you live and how old you are?. Association for Consumer Research, New Orleans, October 2007

How Media and Advertising Jointly Affect Ad Effectiveness. Association of Consumer Research North American Conference, October 2007

When Advertising Integration with Media Content Fails and Succeeds. Association of Consumer Research North American Conference, September 2006

Narrative Transportation and Advertising Effectiveness. Association of Consumer Research North American Conference (also served as the session chair), October 2005

Effects of Regulatory Fit on Information Search and Persuasion. Society for Consumer Psychology Winter Conference (also served as the session co-chair), February 2004

The Influence of Self-Regulatory Focus on Consumers' Information Search Behaviors. Association for Consumer Research Annual Conference, October 2002

Committees and professional service 
AMA-Sheth Foundation Doctoral Consortium Planning Committee, 2014 - Current
Ph.D. Recruiting Committee, 2014 - Current
Faculty Senate, 2014 - Current
Behavioral Research Steering committee, 2012 - Current
Tippie Fashion Management Club Faculty Advisor, 2012 - Current
University of Iowa Delegation Group, 2015 - 2016
- Association of Consumer Research Asian-Pacific Conference Roundtable Chair, 2015
Tippie Elected Faculty Council, 2014 - 2015
Tippie Diversity Committee, 2013 - 2015
International Student Task Force Committee, 2013 - 2014
Tippie Elected Faculty Council, 2013 - 2014
Association of Consumer Research North American Conference Reviewer Committee, 2008 - 2012
Association of Consumer Research North American Conference Program Committee, 2007, 2011, 2012, 2007 - 2012