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Sang Hak Lee
Assistant Professor
Contact
319-335-0954
Office
S310 Pappajohn Business Building (PBB)
Academic history 
PhD in Marketing, Ohio State University, 2012
MS in Management Engineering, Korea Advanced Institute of Science and Technology (KAIST), Seoul, Korea, 2007
BS in Chemical Engineering, Seoul National University, Seoul, Korea, 2003
Expertise 
Direct Utility Models, Bayesian Econometrics, Choice Modeling
Awards 
Best Paper Certificate, Paris Economics, Finance and Business Conference, April 2015
Best Paper Award, The 41st Annual Haring Symposium, Indiana University, April 2011
Selected publications 

Price Promotions in Choice Models. John R. Howell, Sang Hak Lee, Greg M. Allenby, Marketing Science, 2016, vol 35, 319-334

Modeling Indivisible Demand. Sang Hak Lee, Greg M. Allenby, Marketing Science, 2014, vol 33, 364-381

A Direct Utility Model for Asymmetric Complements. Sang Hak Lee, Jaehwan Kim, Greg M. Allenby, Marketing Science, 2013, vol 32, 454-470

Working papers 

A Direct Utility Model for Economies of Scope and Access. Dong Soo Kim, Sang Hak Lee, Jaehwan Kim, Greg M. Allenby

A Model for Mixed Decision Variables: Modeling Subscription versus Ownership of Consumer Goods. Sang Hak Lee, Hyowon Kim, Jaehwan Kim, Greg M. Allenby

Maximizing Wealth and Happiness: Improving Investor Decisions Through Improved Affective Forecasting. Karthik Easwar, Patricia M. West, Jeffrey P. Dotson, Sang Hak Lee

Economic Analysis for Direct Marketing Intervention. Moon Young Kang, Byungho Park, Sang Hak Lee, Jaehwan Kim, Greg M. Allenby

Review and editorial work 

Review Panels, Marketing Science

Review Panels, Quantitative Marketing and Economics

Presentations 

Modeling Indivisible Demand. ISF(International Symposium on Forecasting) 2013, Seoul, Korea, June 2013

Modeling Indivisible Demand. Marketing Science Conference 2012, Boston, MA, June 2012

Modeling Indivisible Demand. SPAM seminar, Columbus, Ohio, May 2012

A Direct Utility Model for Asymmetric Complements. Marketing Science Conference 2011, Houston, TX, June 2011

A Direct Utility Model for Asymmetric Complements. Haring Symposium, Bloomington, Indiana, April 2011

A Direct Utility Model for Asymmetric Complements. Marketing Science Conference 2010, Cologne, Germany, June 2010