Profile image of Ying Yang
Assistant Professor

Contact

Positions

  • Assistant Professor of Marketing

    Tippie College of Business

Education

  • PhD, University of Houston, 2014
  • MS in Industrial Engineering, Florida State University, 2008
  • BS in Automation, Huazhong University of Science and Technology, 2006

Areas of Interest

  • Behavioral Economics
  • Fairness
  • Key Account Management
  • Marketing Strategy
  • Principal-Agent Models
  • Sales Force Management

Professional Memberships

  • American Marketing Association, 2016
  • INFORMS Marketing Science, 2016

Selected Publications

Editorial & Review Activities

  • International Journal of Research in Marketing, Referee.
  • Management Science, Referee.
  • Marketing Science, Referee.
  • Quantitative Marketing and Economics, Referee.