Halloween candy and pumpkin spice has invaded stores before fall's arrival. Associate professor of marketing Peggy Stover explains why.

Tuma Basa knows all the big and not-so-big acts in hip-hop. He’s been profiled in Billboard and the Wall Street Journal. He receives dozens of songs every day from artists both famous and unknown looking for his approval.

How early is too early? The 4th of July was just a few weeks ago, yet some Iowa grocery stores are already offering spooky Halloween decorations and big bags of trick-or-treat candy. Tippie's Peggy Stover says stores are looking for any angle they can find to scare up profits.

Those consumer loyalty cards filling our wallets that give you a free sandwich or cup of coffee tend to lead to disappointment. A new study shows that for many, filling the card is more fulfilling than the reward.

A new study from the University of Iowa examines prenatal care in Hardin, Osceola, Clayton, Emmett, Lucas, Hamilton, and Van Buren counties in Iowa. All had labor and delivery units shut down at their hospitals.

A University of Iowa study finds some pregnant women in rural Iowa quit getting prenatal care when their local hospital closes its birthing center, even if prenatal care is still available.

The Tippie College of Business is happy to announce Nicole Johnston (BBA94) as the 2023 Alum of the Year and Cheryl Davenport (BBA05) as 2023 Young Alum of the Year.

On Friday, March 24, the Tippie College of Business hosted the 2023 PepsiCo Team Sales Challenge, featuring student teams from the University of Iowa and Iowa State University.

Tippie faculty share six suggestions that could shake up society. You may find these spot-on or absolutely bananas, but we have no doubt they’ll start some interesting conversations.

Building Iowa communities is an annual tradition for Tippie marketing students, who work with local governments and public agencies develop strategic and marketing plans to help make the state a better place to live.