Professor Nancy Abram said she believes the increase is happening because people are less concerned with COVID-19 and large crowds. She also believes people like to shop and missed the experience over the holiday weekend.

Customers want their experience to be as close to what the founder intended as possible.

It's the unofficial start of the holiday shopping season with Black Friday. Many places began offering deals earlier this year, with some retailers kicking off their deals as early as October. With stores accommodating that pre-holiday rush, experts are now predicting a quiet Black Friday ahead.

According to Tippie's Nancy Abram, with inflation falling to 7.7% the outlook for the Christmas shopping season is looking up.

After flying under the radar as academic experiments, markets like the Iowa Electronic Markets (IEM) are facing close regulatory scrutiny. But they are worth preserving, The New York Times says.

Researchers at the University of Iowa have developed a new tool called "PARA" that's meant to help companies identify the sentiment of online communication, like responses to a tweet or Facebook post.

Tippie Associate Professor Andrea Luangrath was interviewed on the Today in Digital Marketing podcast to talk about her research of haptic touch leading to increased sales.

A university study finds that, although brand essence, or authenticity, ideally comes through an association with the creator, one other proxy to measure essence is the recipe and manufacturing process. The study from the University of Iowa’s Tippie College of Business explored the brand essence of Ghirardelli Chocolate, whose founder, Domenico Ghirardelli, died in 1894.

Professor Peggy Stover, director of the U-I’s Undergraduate Marketing Institute, says she was shocked at how little people knew about the midwife profession. “In addition to birth care, prenatal care and post delivery care,” Stover says, “midwives also offer women’s wellness checkups, birth control, menopausal care.”

Six Tippie instructors have received recognition for outstanding teaching from student nominators: Jeff Ohlmann, Erin Nelson, Jim Chaffee, Ann Campbell, Rob Rouwenhorst, and Daniel Newton.