Tippie professor Tom Grucca found that once people reach a conclusion, they aren’t likely to change their minds, even when new information shows their initial belief is likely wrong and clinging to that belief costs real money.

Tippie Gateway started in 2015 to recruit populations underrepresented in business – women as well as first-generation, LGBTQ+, and students of color. It’s important to reach out to these students early – so that they take the necessary math requirements needed for college and/or business school. Many Tippie Gateway participants are entering their senior year of high school and still have time to...

Sales of familiar brand name products increase during health emergencies like COVID-19 or influenza because they give consumers a sense of control over an uncontrollable situation, according to a new study from the University of Iowa’s Tippie College of Business.

Touching happens all the time in business settings. Colleagues and associates tap each other on the arm, touch their shoulders, or give pats on the back. Sometimes, if news is good, they even hug. It’s a way to get someone’s attention, offer congratulations, or persuade them.

An active volunteer for UI Dance Marathon, marketing major Morgan Smith (BBA20) is no stranger to helping others. So even as she lost her on-campus jobs and suffered disappointment in her final weeks of college ending the way they did, she looked for ways to help.

James Hughes (BBA20) is one of the student employees at CAMBUS that are making sure transportation is not a barrier for University of Iowa Hospitals and Clinics (UIHC) health care workers.

During this time of virtual only instruction, the Pomerantz Business Library encourages students to continue accessing library resources through remote services.

As you have heard, following the identification of COVID-19 cases in Johnson County, the University of Iowa is suspending face-to-face instruction for two weeks following spring break. The university will move to virtual instruction beginning March 23, 2020, and continue remotely through at least April 3, 2020. To align with this decision and proactively maintain the health and safety of our...

First and foremost, our desire is to curb the spread of this virus and to maintain the health and safety of our students, faculty, and staff. Your primary resource for the most up-to-date information is the university’s COVID-19 website. You can also find Tippie-specific frequently asked questions on our FAQ website.

Associate Professor of Practice Nancy Abram received a 2019 President and Provost Award for Teaching, the University of Iowa’s top teaching honor.