Ph.D. Program in Marketing
Faculty members in the Department of Marketing have research and teaching interests that span the breadth of the discipline. Faculty and doctoral students conduct research in areas ranging from the application of complex methodological techniques to marketing problems to the impact on public policy of marketing strategies.
While marketing has traditionally been regarded as an important functional variable in business, recent empirical evidence also has indicated its strategic importance to organizations in both the profit and not-for-profit sectors of the economy. Those receiving the Ph.D. in business administration with an emphasis in marketing ordinarily conduct scholarly research on one or both of these sectors.
The Department of Marketing is relatively small—about 12 permanent, active faculty. The department combines a very active and productive research environment with the openness and congeniality of a small program. Our faculty members serve or have served on editorial boards for the Journal of Marketing, the Journal of Marketing Research, the Journal of Retailing, the Journal of Direct Marketing, and the Journal of Public Policy and Marketing. The department also organizes a seminar series that features both internal and external speakers in the profession throughout the academic year.
General Program Information
There are generally 10-15 Ph.D. students in residence at any time. The low student-faculty ratio assures students greater faculty attention than in larger programs. Students also are quickly integrated into teaching and research. The Ph.D. program in marketing is flexible and adaptable to individual student interests and circumstances. The program is intended to prepare students for teaching or research positions in academia, the government sector, or private industry.
The university requires 72 semester hours of graduate credit for the Ph.D. degree. Assuming a normal academic load of nine hours per semester and no credit for previous graduate work, the usual time required to complete the degree is four years.
Teaching and Research
All Ph.D. students are required to serve as teaching or research assistants during the course of their graduate work at Iowa. These assistantships are critical parts of the graduate education and it is expected that doctoral students make a major contribution to the accomplishment of the university's primary missions.