Tippie Faculty Win Instructional Improvement Awards from Council on Teaching
Faculty members and projects receiving funding are:
Philip Jones, professor, Jeffrey Ohlmann, assistant professor and Barrett Thomas, assistant professor, all in management sciences, will create a computer simulation that will provide a capstone experience in the required undergraduate business course Operations Management. The simulation and accompanying exercises will help students integrate various business functions and develop the kind of critical thinking skills they will need to solve operational problems in the workplace.
Lopo Rego, marketing, will acquire access to a marketing intelligence database that details advertising expenditures, by media type, for Fortune 1000 companies in the U.S. In conjunction with other tools, this database will help students in the College's Brand Management course-and eventually in a new undergraduate version of that course-to analyze the effectiveness of advertising expenditures in creating and sustaining brand equity.
Contact: Mary Geraghty Kenyon, UI News Services, 319-384-0011