This page lists the required textbooks for upcoming courses. Unless noted, all materials are required and should be brought to the first class meeting.

Charges for course materials (Harvard cases, assessments, simulations, or hard copy course packets) will be billed to your U-Bill. You will not be charged if you drop the course before the drop deadline (see details).

Ordering information 

 

Spring 2021

BAIS:6040:EXF—Data Programming in Python—Instructor: Jeff Hendricks
No Required textbook:  

BAIS:6050:EXA—Data Management and Visual Analytics—Instructor: Kang Zhao
No Required textbook:

BAIS:6070:EXF—Data Science—Instructor: Gokul Murugesan
No Required textbook:

BAIS:6100:EXA—Text Analytics—Instructor: Kang Pyo Lee
No Required textbook:

BAIS:6100:EXB—Text Analytics—Instructor: Qihang Lin
No Required textbook:

ENTR:9500:EXO—Managing the Growth Business—Instructor: Wade Steenhoek
Required textbook:  Scaling Up, How a Few Companies Make It…and Why the Rest Don’t”. ISBN: 978-0986019593, Harnish, ©2014. The Excellence Dividend, Meeting the Tech Tide with Work That Wows and Jobs That Last”. ISBN 978-0525434627, Peters, ©2018. 

FIN:9200:EXO—Portfolio Management—Instructor: Tong Yo
Required textbook: INVESTMENTS, 12th edition ISBN: 978-1-260-01383-2 Bodie, Zvi, Alex Kane, and Alan Marcus McGraw-Hill Education, 2020. Additional cases will need to be purchased, a link will be posted on the class ICON site.

FIN:9290:EXQ—Alternative Investments and Portfolio Strategies—Instructor: Mahmut Ilerisoy
No Required textbook: Additional cases will need to be purchased, a link will be posted on the class ICON site.

MBA:8110:EXC—Marketing Management—Instructor: Alice Wang

MBA:8110:EXD—Marketing Management—Instructor: Alice Wang
No Required textbook: Additional cases will need to be purchased, a link will be posted on the class ICON site.

MBA:8110:EXR—Marketing Management—Instructor: Mark Winkler
No Required textbook: Additional cases will need to be purchased, a link will be posted on the class ICON site.

MBA:8110:EXV—Marketing Management—Instructor: Mark Winkler
No Required textbook: Additional cases will need to be purchased, a link will be posted on the class ICON site.

MBA:8120:EXO—Management in Organizations—Instructor: Erin Nelson
No Required textbook:  Additional cases will need to be purchased, a link will be posted on the class ICON site.

MBA:8120:EXQ—Management in Organizations—Instructor: Joseph Blank
No Required textbook:  Additional cases will need to be purchased, a link will be posted on the class ICON site.

MBA:8120:EXR—Management in Organizations—Instructor: Daniel Newton
No Required textbook: Additional cases will need to be purchased, a link will be posted on the class ICON site.

MBA:8120:EXV—Management in Organizations—Instructor: Daniel Newton
No Required textbook: Additional cases will need to be purchased, a link will be posted on the class ICON site.

MBA:8120:EXW—Management in Organizations—Instructor: David Deyak
No Required textbook: Additional cases will need to be purchased, a link will be posted on the class ICON site.

MBA:8130:EXO—Business Communication—Instructor: Nickolas Westergaard
Required textbook:  HBR Guide to Better Business Writing.” 978-1-4221-8403-5 Garner, Bryan A.; Harvard Business Review Press, © 2012, $19.95 and HBR Guide to Persuasive Presentations.” 978-1-4221-8710-4 Duarte, Nancy; Harvard Business Review Press, © 2012, $19.95. 

MBA:8140:EXD—Corporate Financial Reporting—Instructor: Patrick Molony
Required textbook:  Easton, P.D., J.J. Wild, R.F. Halsey, and M. McAnally Financial Accounting for MBAs, 8th Edition, ©2021, Cambridge Business Publishers ISBN: 978-1-61853-358-6.

MBA:8140:EXO—Corporate Financial Reporting—Instructor: Paul Hribar
Required textbook:  Easton, P.D., J.J. Wild, R.F. Halsey, and M. McAnally Financial Accounting for MBAs, 8th Edition, ©2021, Cambridge Business Publishers ISBN: 978-1-61853-358-6.

MBA:8140:EXR—Corporate Financial Reporting—Instructor: Roy Pettibone
Required textbook:  Easton, P.D., J.J. Wild, R.F. Halsey, and M. McAnally Financial Accounting for MBAs, 8th Edition, ©2021, Cambridge Business Publishers ISBN: 978-1-61853-358-6.

MBA:8140:EXV—Corporate Financial Reporting—Instructor: Cristi Cleason
Required textbook:  Easton, P.D., J.J. Wild, R.F. Halsey, and M. McAnally Financial Accounting for MBAs, 8th Edition, ©2021, Cambridge Business Publishers ISBN: 978-1-61853-358-6.

MBA:8150:EXC—Business Analytics—Instructor: Johannes Ledolter
Required textbook:  Bertsimas D. and R.M. Freund: Data, Models, and Decisions: The Fundamentals of Management Science, ISBN 0-9759146-0-X. Additional cases will need to be purchased, a link will be posted on the class ICON site.

MBA:8150:EXD—Business Analytics—Instructor: Mary Knudson
Required textbook: Data, Models, and Decisions, The Fundamentals of Management Science. by Dimitris Bertsimas and Robert M. Freund ISBN#0-9759146-0-X,

MBA:8150:EXO—Business Analytics—Instructor: Rick Jerz
Required textbook:  Statistical Techniques in Business & Economics," 18th Ed., Douglas A. Lind, William G. Marchal, and Samuel A. Wathen, McGraw Hill Irwin, 2021. ISBN 978-1-260-23947-8. This textbook can be purchased from the Bookstore. The 13th, 14th, 15th, 16th or 17th editions are permitted but must be purchased elsewhere. Note: no special DVDs or software keys are required, just the textbook.

MBA:8150:EXR—Business Analytics—Instructor: Adam Meeker
Optional textbook:  Data, Models, and Decisions: The Fundamentals of Management Science, by D. Bertsimas and R.M. Freund, ISBN 0-9759146-0-X.

MBA:8150:EXV—Business Analytics—Instructor: Benjamin Margolin
Required textbook:  Data, Models, and Decisions: The Fundamentals of Management Science, by D. Bertsimas and R.M. Freund, ISBN 0-9759146-0-X.

MBA:8160:EXD—Managerial Economics—Instructor: Luciano De Castro Filho
Required textbook: Managerial Economics, by William F. Samuelson (Author), Stephen G. Marks  (Author) Wiley ISBN-13: 978-1118808948 ISBN-10: 9781118808948.

MBA:8160:EXO—Managerial Economics—Instructor: Anne Villamil
No Required textbook:

MBA:8160:EXQ—Managerial Economics—Instructor: Luciano De Castro Filho
Required textbook: Managerial Economics, by William F. Samuelson (Author), Stephen G. Marks  (Author) Wiley ISBN-13: 978-1118808948 ISBN-10: 9781118808948.

MBA:8180:EXC—Managerial Finance—Instructor: Anand Vijh
No Required textbook: Additional cases will need to be purchased, a link will be posted on the class ICON site.

MBA:8180:EXD—Managerial Finance—Instructor: Jeffrey Hart
Required textbook:  Fundamentals of Financial Management, Concise 10th Edition, 2020, Brigham/Houston, ISBN 978-1-337-90257-1, Publisher: Cengage Learning Inc.

MBA:8180:EXO—Managerial Finance—Instructor: Amrita Nain
Required textbook: Berk, Jonathan and Peter DeMarzo, Corporate Finance: The Core, 4thor 5thEdition, Pearson, ©2017or ©2017. ISBN-13: 978-0134202648

MBA:8180:EXV—Managerial Finance—Instructor: Artem Durnev
Required textbook: Jonathan Berk and Peter De Marzo, Corporate Finance, 4th edition (3rd edition is OK, 5th edition is OK). Note that you need only the textbook without the supplements such as Finance Lab. ISBN-13: 978-0134083278. ISBN-10: 013408327X. 

MBA:8240:EXO—Operations and Supply Chain—Instructor: Jennifer Blackhurst
Required textbook: Matching Supply with Demand ISBN 9780078096655. ISBN10: 0078096650  By Cachon and Terwiesch Macgraw Hill, 2019, 4th edition.

MBA:8240:EXW—Operations and Supply Chain—Instructor: Renato de Matta
Required textbook: Matching Supply with Demand ISBN 9780078096655. By Cachon and Terwiesch Macgraw Hill, 2018, 4th edition.

MBA:8240:EXX—Operations and Supply Chain—Instructor: Renato de Matta
Required textbook: Matching Supply with Demand ISBN 9780078096655. By Cachon and Terwiesch Macgraw Hill, 2018, 4th edition. 

MBA:8300:EXW—Foundations in Strategy—Instructor: Rick Marolt
No Required textbook: Additional cases will need to be purchased, a link will be posted on the class ICON site.

MBA:8310:EXC—Business Integration—Instructors: Scott Arneson, Gary Gaeth
No Required textbook:

MBA:8310:EXD—Business Integration—Instructors: Robert Stahlin, Stephanie Bauder, Gary Gaeth
No Required textbook:

MBA:8310:EXW—Business Integration—Instructors: Jon Gray, Gary Gaeth
No Required textbook:

MGMT:9090:EXC—Influence and Constructive Persuasion—Instructor: Patrick Highland
No Required textbook

MGMT:9110:EXD—Dynamics of Negotiations—Instructor: Lou Ebinger
Required textbook: Fisher, R., Ury, W., & Patton, B. (2011). Getting to Yes: Negotiating agreement without giving in (3rd Ed). New York: Penguin Books. ISBN-10: 1844131467.  Additional cases will need to be purchased, a link will be posted on the class ICON site.

MGMT:9290:EXD—Global Business Management—Instructor: Mikhail Grachev
Required textbook: Cavusgil, S.T., Knight G., and Riesenberger J. (2017) International Business: The New Realities. Pearson Higher Education. 4th edition. (ISBN 13: 978-0-13-432483-8) (students may use 5th edition). Additional cases will need to be purchased, a link will be posted on the class ICON site.

MKTG:9165:EXO—Digital Marketing Analytics—Instructor: Goutam Chakraborty
No Required textbook: Additional cases will need to be purchased, a link will be posted on the class ICON site.

MKTG:9165:EXP—Digital Marketing Analytics—Instructor: Goutam Chakraborty
No Required textbook: Additional cases will need to be purchased, a link will be posted on the class ICON site.

 

 

 

 

 

Spring Intersession 2021

BAIS:9140:EXW—Agile Project Management—Instructor: Wayne Kaul
Required textbook: PMI-ACP Exam Prep (Updated Second Edition) ISBN: 978-1-932735-98-7 Author: Griffiths, Mike. RMC Publications copyright year 2015. Additional cases will need to be purchased, a link will be posted on the course ICON site.

ENTR:9100:EXO—Entrepreneurship and Innovation—Instructor: Rob Kincaid
Required textbook: Entrepreneurship: Successfully Launching New Ventures, by Barringer and Ireland, Sixth Edition 978-0134729534. Additional cases will need to be purchased, a link will be posted on the course ICON site. 

ENTR:9100:EXW—Entrepreneurship and Innovation—Instructor: Rob Kincaid
Required textbook: Entrepreneurship: Successfully Launching New Ventures, by Barringer and Ireland, Sixth Edition 978-0134729534. Additional cases will need to be purchased, a link will be posted on the course ICON site. 

FIN:9350:EXI—Wealth Management—Instructor: Jeffrey Hart
Required textbook: Securities Industry Essentials Exam Review 2020, ISBN: 9781119703716, Publisher: John Wiley John & Sons ©2020.  

FIN:9350:EXO—Wealth Management—Instructor: Erik Lie
No Required textbook: Additional cases will need to be purchased, a link will be posted on the course ICON site. 

MBA:8110:EXD—Marketing Management—Instructor: Alice Wang
No Required textbook: Additional cases will need to be purchased, a link will be posted on the course ICON site. 

MBA:8300:EXC—Foundations in Strategy—Instructor: Rick Marolt
No Required textbook: Additional cases will need to be purchased, a link will be posted on the course ICON site. 

MGMT:9091:EXO—Corp Soc Resp and Sustainability—Instructor: Ion Vasi
Required textbook: Darcy Hitchcock, Marsha Willard. 2015. The Business Guide to Sustainability: Practical Strategies and Tools for Organizations. Routledge -3 edition. ISBN-10: 1138786195.

MGMT:9110:EXO—Dynamics of Negotiations—Instructor: Erin Johnson
Required textbook: Fisher, R., Ury, W., & Patton, B. (2011). Getting to Yes: Negotiating agreement without giving in (3rd Ed). New York: Penguin Books.  ISBN 978-0143118756. Additional cases will need to be purchased, a link will be posted on the course ICON site. (the cases will cost approximately $30).

MGMT:9110:EXW—Dynamics of Negotiations—Instructor: Erin Johnson
Required textbook: Fisher, R., Ury, W., & Patton, B. (2011). Getting to Yes: Negotiating agreement without giving in (3rd Ed). New York: Penguin Books.  ISBN 978-0143118756. Additional cases will need to be purchased, a link will be posted on the course ICON site. (the cases will cost approximately $30).

MGMT:9120:EXO—Leadership and Personal Development—Instructor: Amy Colbert & Don Mead
Required textbook: The Leadership Challenge (6th edition) by James Kouzes and Barry Posner. ISBN-13: 978-1119278962.

MGMT:9120:EXO—Leadership and Personal Development—Instructor: Amy Colbert & Kelley Burgess
Required textbook: The Leadership Challenge (6th edition) by James Kouzes and Barry Posner. ISBN-13: 978-1119278962.

MGMT:9120:EXR—Leadership and Personal Development—Instructor: Amy Colbert & Robin Therme
Required textbook: The Leadership Challenge (6th edition) by James Kouzes and Barry Posner. ISBN-13: 978-1119278962.

MGMT:9120:EXV—Leadership and Personal Development—Instructor: Amy Colbert & Dale Kepler
Required textbook: The Leadership Challenge (6th edition) by James Kouzes and Barry Posner. ISBN-13: 978-1119278962.

MGMT:9130:EXO—Strategic Management of Change—Instructor: Susan Dustin
Required textbook:  Leading Change. ISBN 15: 978-1-4221-8643-5. John Kotter. Publisher: Harvard Business Review Press, 2012. Retail price: US $32.00. Additional cases will need to be purchased, a link will be posted on the course ICON site for students to purchase. 

MGMT:9185:EXO—Project Management—Instructor: Bernard Dutchik
Required textbook:  Athayde, Elswick, Lombard Project Management Essentials: (FourthEdition). ISBN: 978-1-938548-97-0.

MGMT:9230:EXO—Managing and Preventing Conflict—Instructor: Jay Christensen-Szalanski
No Required textbook:  

MKTG:9120:EXC—Customer Relationship Management—Instructor: DJ Nayakankuppam
No Required textbook: Additional cases will need to be purchased, a link will be posted on the course ICON site. 

MKTG:9320:EXO—Strategic Brand Positioning—Instructor: John Murry
No Required textbook: Additional cases will need to be purchased, a link will be posted on the course ICON site. 

MKTG:9320:EXV—Strategic Brand Positioning—Instructor: John Murry
No Required textbook: Additional cases will need to be purchased, a link will be posted on the course ICON site. 

 

Summer 2021

BAIS:6040:EXA—Data Programming in Python—Instructor: Jeff Hendricks
No Required textbook: 

BAIS:6040:EXP—Data Programming in Python—Instructor: David Thole
No Required textbook: 

BAIS:6050:EXB—Data Management and Visual Analytics—Instructor: Gokul Murugesan
No Required textbook: 

BAIS:6060:EXP—Data Programming in R—Instructor: Jarren Santos
No Required textbook: 

BAIS:6140:EXB—Information Visualization—Instructor: Pak Wong
Required textbook: Now You See It: An Introduction to Visual Data Sensemaking. Edition: Second edition (April 15, 2021).  Stephen Few ISBN-10: 1938377125 ISBN-13: 978-1938377129. 

BAIS:6210:EXP—Data Leadership and Management—Instructor: Kristy Walker
No Required textbook:  

BAIS:6110:EXA—Advanced Analytics—Instructor: Patrick Johanns
Required textbook: The book will be included as part of ICON Direct. Students do not need to buy a book ahead of the course.

BAIS:9140:EXW—Agile Project Management—Instructor: Wayne Kaul
Required textbook: PMI-ACP Exam Prep (Updated Second Edition) ISBN: 978-1-932735-98-7 Author: Griffiths, Mike. RMC Publications copyright year 2015. Additional cases will need to be purchased, a link will be posted on the course ICON site.

FIN:9230:EXO—Real Estate Finance and Investments—Instructor: Brent Pritchard
Required textbook: Real Estate Finance and Investments, 16th Edition. Brueggeman and Fisher McGraw-Hill ISBN 9781260154009 

FIN:9310:EXC—Corporate Financial Strategy—Instructor: Erik Lie
No Required textbook: Additional cases will need to be purchased, a link will be posted on the class ICON site.

FIN:9350:EXD—Wealth Management—Instructor: Jeffrey Hart
Required textbook: Securities Industry Essentials Exam Review 2020, ISBN: 9781119703716, Publisher: John Wiley John & Sons ©2020. 

MBA:8110:EXC—Marketing Management—Instructor: Mark Winkler
No Required textbook: Additional cases will need to be purchased, a link will be posted on the class ICON site.

MBA:8110:EXV—Marketing Management—Instructor: Mark Winkler
No Required textbook: Additional cases will need to be purchased, a link will be posted on the class ICON site.

MBA:8120:EXO—Management in Organizations—Instructor: David Deyak
No Required textbook: Additional cases will need to be purchased, a link will be posted on the class ICON site.

MBA:8120:EXV—Management in Organizations—Instructor: Joseph Blank
No Required textbook: Additional cases will need to be purchased, a link will be posted on the class ICON site.

MBA:8120:EXW—Management in Organizations—Instructor: Erin Nelson
No Required textbook: Additional cases will need to be purchased, a link will be posted on the class ICON site.

MBA:8130:EXO—Business Communication—Instructor: Nickolas Westergaard
Required textbook: 1. HBR Guide to Better Business Writing.” 978-1-4221-8403-5 Garner, Bryan A.; Harvard Business Review Press, © 2012, $19.95. 2. “HBR Guide to Persuasive Presentations.” 978-1-4221-8710-4 Duarte, Nancy; Harvard Business Review Press, © 2012, $19.95. 

MBA:8140:EXO—Corporate Financial Reporting—Instructor: Roy Pettibone
Required textbook:  Financial Accounting for MBAs, 8th Edition, Cambridge Business Publishers Easton, Wild, Halsey and McAnally ISBN# 978-1-61853-358-6. 

MBA:8140:EXV—Corporate Financial Reporting—Instructor: Greg Hall
Required textbook:  Financial Accounting for MBAs, 8th Edition, Cambridge Business Publishers Easton, Wild, Halsey and McAnally ISBN# 978-1-61853-358-6. 

MBA:8140:EXW—Corporate Financial Reporting—Instructor: Roy Pettibone
Required textbook:  Financial Accounting for MBAs, 8th Edition, Cambridge Business Publishers Easton, Wild, Halsey and McAnally ISBN# 978-1-61853-358-6.

MBA:8150:EXD—Business Analytics—Instructor: Michael Loewen
Required textbook: Data, Models, and Decisions: The Fundamentals of Management Science, by D. Bertsimas and R.M. Freund, ISBN 0-9759146-0-X. 

MBA:8150:EXO—Business Analytics—Instructor: Benjamin Margolin
Required textbook: Data, Models, and Decisions: The Fundamentals of Management Science, by D. Bertsimas and R.M. Freund, ISBN 0-9759146-0-X. 

MBA:8150:EXQ—Business Analytics—Instructor: Philip Jones
No Required textbook: 

MBA:8150:EXV—Business Analytics—Instructor: Adam Meeker
No Required textbook: Optional: Data,models,+decisions Author: Bertsimas Publisher: Dynamic Ideas, Llc ©2004 ISBN: 9780975914601.

MBA:8160:EXC—Managerial Economics—Instructor: Mary Knudson
Required textbook: It is a free download. Here is where you find it https://resources.saylor.org/wwwresources/archived/site/textbooks/Introd.... Introduction to Economic Analysis Preston McAfee, Caltech Tracy R Lewis, Duke University Copyright Year: 2009 ISBN 13: 9780982043097 Publisher: Saylor Foundation. It is from the Open Textbook Library https://open.umn.edu/opentextbooks/textbooks/47 Open Text book library.    Additional cases will need to be purchased, a link will be posted on the course ICON site for students to purchase. 

MBA:8160:EXD—Managerial Economics—Instructor: Donald Szeszycki
No Required textbook: Additional cases will need to be purchased, a link will be posted on the class ICON site.

MBA:8160:EXO—Managerial Economics—Instructor: Anne Villamil & Nicholas Yannelis
No Required textbook: Additional cases will need to be purchased, a link will be posted on the class ICON site.

MBA:8160:EXV—Managerial Economics—Instructor: Nicholas Yannelis & Anne Villamil
No Required textbook: Additional cases will need to be purchased, a link will be posted on the class ICON site.

MBA:8180:EXD—Managerial Finance—Instructor: Anand Vijh
No Required textbook:

MBA:8180:EXO—Managerial Finance—Instructor: Mahmut Ilerisoy
Required textbook: Berk, Jonathan and Peter DeMarzo, Corporate Finance: The Core, 4th or 5th Edition, Pearson, ©2017 or ©2020. ISBN-13: 978-0134202648 or 978-0135183809.

MBA:8180:EXV—Managerial Finance—Instructor: Dirk Laschanzky
Required textbook: Berk, Jonathan and Peter DeMarzo, Corporate Finance: The Core, 4th or 5th Edition, Pearson, ©2017 or ©2020. ISBN-13: 978-0134202648 or 978-0135183809.

MBA:8240:EXO—Operations and Supply Chain—Instructor: Jennifer Blackhurst
Required textbook:  Matching Supply with Demand By Cachon and Terwiesch Macgraw Hill, 2012, 3rd edition ISBN 978-0073525204. Note: If you have the second edition, the relevant material is there, but the chapters have shifted around a bit. There is also a newer 4th edition. If you need to match up the content with edition please conact me. 

MBA:8240:EXV—Operations and Supply Chain—Instructor: Kamal Lamsal
Required textbook: Matching Supply with Demand By Cachon and Terwiesch Mcgraw Hill, 2018, 4th edition ISBN 9780078096655.  Additional cases will need to be purchased, a link will be posted on the course ICON site for students to purchase. 

MBA:8240:EXW—Operations and Supply Chain—Instructor: Wesley Boyce
Required textbook: Matching Supply with Demand By Cachon and Terwiesch Mcgraw Hill, 2018, 4th edition ISBN 9780078096655.  Additional cases will need to be purchased, a link will be posted on the course ICON site for students to purchase. 

MBA:8300:EXD—Foundations in Strategy—Instructor: Joseph Benesh
No Required textbook: Additional cases will need to be purchased, a link will be posted on the class ICON site.

MBA:8300:EXO—Foundations in Strategy—Instructor: Rick Marolt
No Required textbook: Additional cases will need to be purchased, a link will be posted on the class ICON site.

MBA:8300:EXV—Foundations in Strategy—Instructor: Rick Marolt
No Required textbook: Additional cases will need to be purchased, a link will be posted on the class ICON site.

MBA:8310:EXO—Business Integration—Instructor: Jon Gray
No Required textbook: 

MBA:8310:EXV—Business Integration—Instructor: Jon Gray
No Required textbook:

MGMT:9090:EXD—Influence and Constructive Persuasion—Instructor: Patrick Highland 
No Required textbook:

MGMT:9120:EXD—Leadership and Personal Development—Instructor: Kelley Burgess 
Required textbook: The Leadership Challenge by Kouzes and Posner 6th edition. Additional cases will need to be purchased, a link will be posted on the course ICON site for students to purchase. 

MGMT:9130:EXO—Strategic Management of Change—Instructor: Susan Dustin 
Required textbook: Leading Change. ISBN 15: 978-1-4221-8643-5. John Kotter. Publisher: Harvard Business Review Press, 2012. Retail price: US $32.00. Additional cases will need to be purchased, a link will be posted on the course ICON site for students to purchase.

MGMT:9120:EXQ—Leadership and Personal Development—Instructor: Joseph Blank
Required textbook: The Leadership Challenge by Kouzes and Posner 6th edition.   ISBN-13: 978-1119278962.

MGMT:9185:EXC—Project Management—Instructor: Bernard Dutchik
Required textbook: Project Management Essentials: (FourthEdition) Athayde, Elswick, Lombard ISBN: 978-1-938548-97-0. 

MGMT:9230:EXO—Managing and Preventing Conflict—Instructor: Jay Christensen-Szalanski
No Required textbook:

MKTG:9155:EXO—Digital Mktg Insights, Strategies & Appl.—Instructor: Michael Wokosin
Required textbook: 1. Title Digital Marketing Strategy: An Integrated Approach to Online Marketing Author Simon Kingsnorth Publisher Kogan Page Copyright Year 2019 (2nd Edition) ISBN -13 978-0749484224.  2. Title What’s Your Digital Business Model? Author Peter Weil & Stephanie L. Woerner Publisher Harvard Business Review Press Copyright Year 2018 ISBN -13 978-1633692701.  Additional cases will need to be purchased, a link will be posted on the course ICON site for students to purchase. 

MKTG:9350:EXO—Marketing Communication and Promotions—Instructor: Rob Rouwenhorst
Required textbook: Advertising, Promotion, and other aspects of Integrated Marketing Communications. ISBN 9781337282659, J. Craig Andrews and Terence A. Shimp, Cengage; 10th Edition ©2018  Additional cases will need to be purchased, a link will be posted on the course ICON site for students to purchase. 

 

Ordering information

Textbooks

All textbooks are available online through Iowa Book and Supply unless otherwise noted. Iowa Book and Supply will ship your purchases to you. Prices can be found on the company website. ISBN numbers listed are per Iowa Book and Supply and may not be valid for online vendors. 

You are welcome to use online vendors to purchase textbooks, but please be careful to purchase the correct item and edition, and ensure shipping is managed so the books are in hand prior to the first day of class.

Jumpbooks

If you see a listing for a "Jumpbook," it's a digital version of the textbook. They're significantly less expensive than the hard copy, but have no resale value and are good for one semester only. It's offered as an alternative to the hard copy book.

Electronic course packets

Students will be notified of how to access electronic course/case packets by the instructor on ICON. They are not available elsewhere or through Iowa Book and Supply. Typically links to purchase case packets are posted on course ICON sites. 

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