A message from our Associate Dean for Research

Welcome to research at the Tippie College of Business.

From its inception to today, Tippie places a high premium on the thought leadership provided by a dynamic, productive, and engaged faculty. Researchers in our six departments have a proven track record of creating new knowledge that moves their field forward, while also engaging constructively with businesses and other external partners to advance the state of business practice.

Here, you’ll encounter demonstrated research success such as:

  • world-class records of academic impact in areas like accounting and management;
  • timely results from young faculty in areas like risk management (finance) and human decision making (marketing);
  • contributions to large-scale interdisciplinary research in healthcare, climate change, and emergency management in business analytics and economics;
  • the world’s only real-money academic research market, the Iowa Electronic Markets;
  • impactful engagement with corporations, non-profits, regulatory agencies, etc. around the globe.

Tippie’s research mission drives the state of knowledge from Iowa to the world. Whether you’re a prospective student or faculty member, academic peer, or potential new partner, feel free to reach out to us if you have questions, or if you want to get involved.

Nick Street

Nick Street

Associate Dean for Research and PhD Programs
Henry B. Tippie Research Professor of Business Analytics
nick-street@uiowa.edu

12 %

More peer reviewed articles per faculty member in the last five years

# 11

Most productive management faculty

TAMUGA Rankings, Pubs/Faculty, 2021

13

Countries represented by our PhD students

Research seminars and speaker series

Behavioral Research seminars

This series provides a forum for faculty and PhD students who conduct behavioral research to present and discuss their current projects in a low-pressure environment.

See upcoming seminars

Research Methods seminars

This series provides faculty and PhD students in Business Analytics, Economics, and Finance with opportunities to successfully introduce methods, while offering new insights for more experienced researchers.

See upcoming seminars

Departmental seminars

Each year, several of our academic departments invite influencers and scholars from around the nation to speak to faculty and students. Our current lineup includes:

Faculty research news

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Pinned content, custom sorted.

What's your leadership style?

Friday, December 20, 2024
You’ve probably heard of “autocratic,” “servant,” and “transformational” style leaders, but the 30,000-foot view is to think of leadership styles as a dichotomy of control.
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Recreational investments

Monday, April 14, 2025
A Tippie College of Business researcher says public agencies can get people more invested in parks and recreation areas by encouraging them to give nicknames to a lake or tracing the route they’re planning on the trails.
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Buy my rizz product, bro? UI study finds slang backfires miserably in marketing

Friday, April 11, 2025
A University of Iowa study finds when companies try to market themselves as cool using slang, it can be disastrous
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Former Hawkeye, retired NFL safety Micah Hyde visits Tippie class

Thursday, April 10, 2025
Hyde is launching a new charity golf outing this summer
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Tippie study: Bruh, using slang to vibe with consumers doesn’t slap

Wednesday, April 9, 2025
Researchers used a series of experiments to gauge consumer response to brand social media posts