Everything must be marketed
From the benefits of joining a new health club to encouraging mutual fund managers to invest in your company—at every level of business, marketing is needed to help the business succeed. And technology has changed the way we market. From managing a household brand to analyzing consumer purchasing trends, marketers bring awareness of a product to a customer. A Tippie marketing education prepares you to take on the varied marketing roles and succeed in an always-evolving industry.
The Tippie BBA in Marketing offers five optional concentrations that allow you to tailor your degree to your specific interests and career goals.
The increase in consumer data provides great fodder for students in the Marketing PhD Program. Placements are both in industry and academia.
This graduate-level certificate ensures that you have a firm handle on the latest in marketing trends and how they can be applied to your business.
Marketing alums employed or in grad school
within 6 months of graduation, 2020
Average starting salary for marketing grads
Class of 2020
Retailing & e-commerce, professional sales management, product & brand management, marketing communication & strategy, and marketing research & analytics
Employers are impressed with the experience Marketing Institute students receive while working on projects for real-world clients.
Gain real-world marketing experience. Consult for an actual business client. Solve marketing challenges. Apply what you’ve learned in class—conduct market research, propose creative solutions, and impress your client.
Helps marketing students develop a competitive advantage through professional networking trips, fundraising activities, and a case competition.
Your gift to the Department of Marketing at the Tippie College of Business helps fund future innovations and initiatives.