Everything must be marketed
From the benefits of joining a new health club to encouraging mutual fund managers to invest in your company—at every level of business, marketing is needed to help the business succeed. And technology has changed the way we market. From managing a household brand to analyzing consumer purchasing trends, marketers bring awareness of a product to a customer. A Tippie marketing education prepares you to take on the varied marketing roles and succeed in an always-evolving industry.
Four tracks provide a focused undergraduate marketing education in retail, sales, marketing management, and marketing analytics.
The increase in consumer data provides great fodder for students in the Marketing PhD Program. Placements are both in industry and academia.
Marketing alums employed or in grad school
within 6 months of graduation, 2020
Average starting salary for marketing grads
Class of 2020
Tracks to choose from
Retail management, sales management, marketing management, or marketing analytics
Employers are impressed with the experience Marketing Institute students receive while working on projects for real-world clients.
Gain real-world marketing experience. Consult for an actual business client. Solve marketing challenges. Apply what you’ve learned in class—conduct market research, propose creative solutions, and impress your client.
Your gift to the Department of Marketing at the Tippie College of Business helps fund future innovations and initiatives.