Everything must be marketed

From the benefits of joining a new health club to encouraging mutual fund managers to invest in your company—at every level of business, marketing is needed to help the business succeed. And technology has changed the way we market. From managing a household brand to analyzing consumer purchasing trends, marketers bring awareness of a product to a customer. A Tippie marketing education prepares you to take on the varied marketing roles and succeed in an always-evolving industry.

Academic programs

Marketing Major

The Tippie BBA in Marketing offers five optional concentrations that allow you to tailor your degree to your specific interests and career goals.

PhD in Marketing

The increase in consumer data provides great fodder for students in the Marketing PhD Program. Placements are both in industry and academia.

Marketing Certificate

This graduate-level certificate ensures that you have a firm handle on the latest in marketing trends and how they can be applied to your business.

93 %

Marketing alums employed or in grad school

within 6 months of graduation, 2020

$ 50,000

Average starting salary for marketing grads

Class of 2020


Optional concentrations

Retailing & e-commerce, professional sales management, product & brand management, marketing communication & strategy, and marketing research & analytics

Aerial photo of University of Iowa campus


The Tippie College’s Department of Marketing includes expert faculty who conduct cutting-edge research (think measuring your brain’s decision-making via MRI) as well as industry experts who are stars in the classroom.

See our faculty

Undergrad class

Faculty research

Using the latest in research technology, Tippie’s marketing faculty focus their efforts on a variety of subjects, from consumer behavior to psychological ownership to data analytics.

Explore our research

Marketing Institute students

Marketing Institute Advisory Board

A group of marketing experts and Tippie marketing alumni who provide guidance and feedback to Tippie marketing students and faculty.

Meet the members

Department highlights

Marketing Institute

Employers are impressed with the experience Marketing Institute students receive while working on projects for real-world clients.

Field Studies in Marketing

Gain real-world marketing experience. Consult for an actual business client. Solve marketing challenges. Apply what you’ve learned in class—conduct market research, propose creative solutions, and impress your client.

American Marketing Association

Helps marketing students develop a competitive advantage through professional networking trips, fundraising activities, and a case competition.

Recent news

The Gazette logo

It’s time governments consider paying doctors to practice in rural areas

Sunday, February 25, 2024
Researcher Thomas Gruca in The Gazette discussing how public subsidies for doctors practicing in rural areas could help ease the rural health care crisis.
The Daily Yonder logo

Iowa researcher proposes subsidies to bring cardiac care to rural areas

Monday, February 19, 2024
Tom Gruca in The Daily Yonder about his research on rural medical care.
The Academic Minute

Can bad be good? The attraction of a darker self

Wednesday, February 14, 2024
Rebecca Krause-Galoni in The Academic Minute discussing why people lean into evil when its fiction, but shy away from even the slightest connection to evil in real life.

Join our team

Check out available faculty positions within the department.

See open positions

Contact us

Marketing Department
S252 Pappajohn Business Building

See department members

Support us

Your gift to the Department of Marketing at the Tippie College of Business helps fund future innovations and initiatives.