Everything must be marketed

From the benefits of joining a new health club to encouraging mutual fund managers to invest in your company—at every level of business, marketing is needed to help the business succeed. And technology has changed the way we market. From managing a household brand to analyzing consumer purchasing trends, marketers bring awareness of a product to a customer. A Tippie marketing education prepares you to take on the varied marketing roles and succeed in an always-evolving industry.

Academic programs

Marketing Major

Four tracks provide a focused undergraduate marketing education in retail, sales, marketing management, and marketing analytics.

PhD in Marketing

The increase in consumer data provides great fodder for students in the Marketing PhD Program. Placements are both in industry and academia.

Marketing Certificate

This graduate-level certificate ensures that you have a firm handle on the latest in marketing trends and how they can be applied to your business.

93 %

Marketing alums employed or in grad school

within 6 months of graduation, 2020

$ 50,000

Average starting salary for marketing grads

Class of 2020

4

Tracks to choose from

Retail management, sales management, marketing management, or marketing analytics

Aerial photo of University of Iowa campus

Faculty

The Tippie College’s Department of Marketing includes expert faculty who conduct cutting-edge research (think measuring your brain’s decision-making via MRI) as well as industry experts who are stars in the classroom.

See our faculty

Undergrad class

Faculty research

Using the latest in research technology, Tippie’s marketing faculty focus their efforts on a variety of subjects, from consumer behavior to psychological ownership to data analytics.

Explore our research

Marketing Institute students

Marketing Institute Advisory Board

A group of marketing experts and Tippie marketing alumni who provide guidance and feedback to Tippie marketing students and faculty.

Meet the members

Department highlights

Marketing Institute

Employers are impressed with the experience Marketing Institute students receive while working on projects for real-world clients.

Field Studies in Marketing

Gain real-world marketing experience. Consult for an actual business client. Solve marketing challenges. Apply what you’ve learned in class—conduct market research, propose creative solutions, and impress your client.

American Marketing Association

Helps marketing students develop a competitive advantage through professional networking trips, fundraising activities, and a case competition.

Recent news

Retail Wire logo

How important are founders to brand authenticity?

Wednesday, July 27, 2022
Tom Ryan | Retail Wire
A university study finds that, although brand essence, or authenticity, ideally comes through an association with the creator, one other proxy to measure essence is the recipe and manufacturing process. The study from the University of Iowa’s Tippie College of Business explored the brand essence of Ghirardelli Chocolate, whose founder, Domenico Ghirardelli, died in 1894.
Radio Iowa logo

Survey finds lack of understanding about what Iowa midwives do

Wednesday, July 27, 2022
Matt Kelley | Radio Iowa
Professor Peggy Stover, director of the U-I’s Undergraduate Marketing Institute, says she was shocked at how little people knew about the midwife profession. “In addition to birth care, prenatal care and post delivery care,” Stover says, “midwives also offer women’s wellness checkups, birth control, menopausal care.”
Images of Jeff Ohlmann, Erin Nelson, Jim Chaffee, Ann Campbell, Rob Rouwenhorst, and Daniel Newton.

Spring 2022 Tippie Instructor Awards announced

Tuesday, July 12, 2022
Six Tippie instructors have received recognition for outstanding teaching from student nominators: Jeff Ohlmann, Erin Nelson, Jim Chaffee, Ann Campbell, Rob Rouwenhorst, and Daniel Newton.

Join our team

Check out available faculty positions within the department.

See open positions

Contact us

Marketing Department
S252 Pappajohn Business Building
business-college-marketing@uiowa.edu
319-335-1013

See department members

Support us

Your gift to the Department of Marketing at the Tippie College of Business helps fund future innovations and initiatives.