Everything must be marketed

From the benefits of joining a new health club to encouraging mutual fund managers to invest in your company—at every level of business, marketing is needed to help the business succeed. And technology has changed the way we market. From managing a household brand to analyzing consumer purchasing trends, marketers bring awareness of a product to a customer. A Tippie marketing education prepares you to take on the varied marketing roles and succeed in an always-evolving industry.

Academic programs

Marketing Major

Four tracks provide a focused undergraduate marketing education in retail, sales, marketing management, and marketing analytics.

PhD in Marketing

The increase in consumer data provides great fodder for students in the Marketing PhD Program. Placements are both in industry and academia.

Marketing Certificate

This graduate-level certificate ensures that you have a firm handle on the latest in marketing trends and how they can be applied to your business.

93 %

Marketing alums employed or in grad school

within 6 months of graduation, 2020

$ 50,000

Average starting salary for marketing grads

Class of 2020

4

Tracks to choose from

Retail management, sales management, marketing management, or marketing analytics

Aerial photo of University of Iowa campus

Faculty

The Tippie College’s Department of Marketing includes expert faculty who conduct cutting-edge research (think measuring your brain’s decision-making via MRI) as well as industry experts who are stars in the classroom.

See our faculty

Undergrad class

Faculty research

Using the latest in research technology, Tippie’s marketing faculty focus their efforts on a variety of subjects, from consumer behavior to psychological ownership to data analytics.

Explore our research

Marketing Institute students

Marketing Institute Advisory Board

A group of marketing experts and Tippie marketing alumni who provide guidance and feedback to Tippie marketing students and faculty.

Meet the members

Department highlights

Marketing Institute

Employers are impressed with the experience Marketing Institute students receive while working on projects for real-world clients.

Field Studies in Marketing

Gain real-world marketing experience. Consult for an actual business client. Solve marketing challenges. Apply what you’ve learned in class—conduct market research, propose creative solutions, and impress your client.

American Marketing Association

Helps marketing students develop a competitive advantage through professional networking trips, fundraising activities, and a case competition.

Recent news

chocolate bar with gold background

The inventors may be long passed, but consumers still want their essence

Thursday, June 23, 2022
Tom Snee
Consumers crave authenticity, but what, exactly, makes something authentic? A new study from the Tippie College of Business finds that consumers ultimately define a product’s authenticity and value by its essence, an abstract, unobservable quality that makes a thing what it is.
2022_awardees_3.jpg

Tippie College of Business recognizes faculty and staff with 2022 collegiate awards

Monday, May 9, 2022
Each year the Tippie College of Business recognizes its faculty and staff with collegiate awards for excellence in teaching, research, and service. The 2022 award winners were announced at a ceremony on May 4, 2022.
Sales Lab

Learning to sell

Friday, April 8, 2022
A new Inside Sales Lab at the Tippie College of Business gives University of Iowa students hands-on experience in the art of sales.

Join our team

Check out available faculty positions within the department.

See open positions

Contact us

Marketing Department
S252 Pappajohn Business Building
business-college-marketing@uiowa.edu
319-335-1013

See department members

Support us

Your gift to the Department of Marketing at the Tippie College of Business helps fund future innovations and initiatives.