Everything must be marketed

From the benefits of joining a new health club to encouraging mutual fund managers to invest in your company—at every level of business, marketing is needed to help the business succeed. And technology has changed the way we market. From managing a household brand to analyzing consumer purchasing trends, marketers bring awareness of a product to a customer. A Tippie marketing education prepares you to take on the varied marketing roles and succeed in an always-evolving industry.

Academic programs

Marketing Major

Four tracks provide a focused undergraduate marketing education in retail, sales, marketing management, and marketing analytics.

PhD in Marketing

The increase in consumer data provides great fodder for students in the Marketing PhD Program. Placements are both in industry and academia.

Marketing Certificate

This graduate-level certificate ensures that you have a firm handle on the latest in marketing trends and how they can be applied to your business.

93 %

Marketing alums employed or in grad school

within 6 months of graduation, 2020

$ 50,000

Average starting salary for marketing grads

Class of 2020

4

Tracks to choose from

Retail management, sales management, marketing management, or marketing analytics

Aerial photo of University of Iowa campus

Faculty

The Tippie College’s Department of Marketing includes expert faculty who conduct cutting-edge research (think measuring your brain’s decision-making via MRI) as well as industry experts who are stars in the classroom.

See our faculty

Undergrad class

Faculty research

Using the latest in research technology, Tippie’s marketing faculty focus their efforts on a variety of subjects, from consumer behavior to psychological ownership to data analytics.

Explore our research

Marketing Institute students

Marketing Institute Advisory Board

A group of marketing experts and Tippie marketing alumni who provide guidance and feedback to Tippie marketing students and faculty.

Meet the members

Department highlights

Marketing Institute

Employers are impressed with the experience Marketing Institute students receive while working on projects for real-world clients.

Field Studies in Marketing

Gain real-world marketing experience. Consult for an actual business client. Solve marketing challenges. Apply what you’ve learned in class—conduct market research, propose creative solutions, and impress your client.

American Marketing Association

Helps marketing students develop a competitive advantage through professional networking trips, fundraising activities, and a case competition.

Recent news

Entrepreneur logo

What do Brittany Spears' perfume, Ghiradelli chocolate, and Toms Shoes have in common? They all use this overlooked sales strategy.

Tuesday, November 22, 2022
Chelsi Galoni for Entrepreneur
Customers want their experience to be as close to what the founder intended as possible.
KGAN logo

Black Friday shopping might be quiet this year

Monday, November 21, 2022
Nada Shamah | KGAN
It's the unofficial start of the holiday shopping season with Black Friday. Many places began offering deals earlier this year, with some retailers kicking off their deals as early as October. With stores accommodating that pre-holiday rush, experts are now predicting a quiet Black Friday ahead.
WHO logo

Iowa shoppers to spend more for holidays despite inflation

Friday, November 11, 2022
Roger Riley | WHO
According to Tippie's Nancy Abram, with inflation falling to 7.7% the outlook for the Christmas shopping season is looking up.

Join our team

Check out available faculty positions within the department.

See open positions

Contact us

Marketing Department
S252 Pappajohn Business Building
business-college-marketing@uiowa.edu
319-335-1013

See department members

Support us

Your gift to the Department of Marketing at the Tippie College of Business helps fund future innovations and initiatives.