Marketing makes connections

When a product, service, or idea is positioned to meet a growing consumer need, marketing makes it happen.

Marketers guide pricing, drive effective communication, and identify how to reach an audience in the right place at the right time. Marketers are different from other roles in business because they represent the needs of the customers.

There’s room in marketing for all kinds: The techie, the creative, the psychologist, the people person, the writer, the social media addict—and increasingly, the analytical. That’s because it’s a field that feeds industries as diverse as advertising, retail, product development, and e-commerce. The expert faculty and researchers in Tippie’s Marketing Department are here to help you develop relationships and discover your strengths in this exciting field.

marketing academic plan

“Marketing provides a creative aspect to business and is a great major in which I can study the things that trigger customers' attention to products.”

Five optional concentrations to target your interests

The Tippie BBA in marketing offers five optional concentrations that let you tailor your degree to your specific interests and career goals. You have the option to choose from:

Marketing communication & strategy

Integrated Marketing and Communications (MKTG:4101) and Digital Marketing (MKTG:4400)

Marketing research & analytics

Marketing Metrics (MKTG:3101) and Marketing Analytics (MKTG: 3102)

Product & brand management

Product and Pricing (MKTG:3600) and Strategic Brand Positioning (MKTG:3605)

Professional sales management

Sales Management (MKTG:4200) and Professional Selling (MKTG:4201)

Retailing & e-commerce

Retail Strategies (MKTG:3400) and Merchandise Management (MKTG:3401)

Plus, you’ll have a fun and challenging opportunity to work as part of a brand management team for an over-the-counter consumer product simulation in your Capstone course. Popular majors to pair with marketing for a double major include Finance and Management.

See all marketing courses

93 %

Marketing alums employed or in grad school

within 6 months of graduation, 2020

$ 52,000

Average starting salary for marketing grads

Class of 2022

Tippie marketers are finding their niche

Marketing is an ever-evolving and challenging industry with unlimited career potential. Graduates with the Tippie BBA in marketing have been making their mark as brand managers, merchandisers, analysts, and salespeople for businesses as diverse as Target, Starbucks, IBM, and Groupon.

Explore marketing careers

Resources for marketing majors

Marketing Institute

Brings together top-tier marketing students to help real clients solve their marketing challenges.

Explore the Marketing Institute

Marketing Institute students

American Marketing Association

Meet industry experts, attend company visits in major cities, and form your team to compete in a case competition.

Join the American Marketing Association

American Advertising Federation

Students in Advertising is an organization open to all majors, promoting education in the advertising industry.

Explore American Advertising Federation


National Retail Federation

A group dedicated to providing opportunities for students with an interest in retail and retail marketing.

Explore the National Retail Federation

Sales & Consulting Club

Learn about careers in sales and consulting and grow your skills in a friendly, inclusive environment.

Join the Sales & Consulting Club