A study by Tippie doctoral student Bryce Pyrah finds when companies try to market themselves as cool using slang, it can be disastrous.

Researchers - inlcluding professor Alice Wang and doctoral student Bryce Pyrah - used a series of experiments to gauge consumer response to brand social media posts

Although deep space is a vacuum, NASA's exploration of it doesn't happen in one. They need the best minds of our generation, including Tippie researchers, to get there.

Being positive is good, but putting up a false veneer and pretending problems don't exist can be a big problem for companies, according to research from two Tippie professors.

Professor Ann Campbell says improving efficiency in last-mile delieveries can benefit consumers.

Unequal treatment of older workers isn't always intentional, but does real damage, according to Tippie researcher Yiduo Shao.

Tippie researcher Miranda Welbourne Eleazar dug into the subject of how companies adjust lobbying efforts when responding to negative news.

The study by professor Ann Campbell found delivery times could be cut by about 50-percent if companies designed routes built around walking.

Guidance is both art and science, and getting it right is important, according to Tippie professor Paul Hribar.

Professor Beth Livingston created the Abuse Is Not Love website to help people identify when their coworkers or even themselves are in need of help.