Contact
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Email
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Primary Office
- S332 Pappajohn Business Building (PBB)
- (319) 335-0843
Websites
Positions
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Professor of Marketing
Tippie College of Business
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Director of Graduate Studies, Marketing
Education
- PhD in Marketing, Northwestern University, 2005
- M Phil in Marketing, Hong Kong University of Science and Technology, 2000
- BA in Economics, Nankai University, 1998
- BA in English Literature, Nankai University, 1998
Areas of Interest
- Artificial Intelligence and Robots
- Aging Consumers
- Branding
- Consumer Expertise
- Consumer Morality
- Consumer Motivation and Judgment
- Consumer Technology Interaction
- Happiness, Health, and Overall Well-Being
- Impulsive Consumption
- Marketing Communications
Selected Awards & Honors
- Henry B. Tippie Research Fellow, Henry B. Tippie College of Business, University of Iowa, 2018
- Henry B. Tippie Research Fellow, Henry B. Tippie College of Business, University of Iowa, 2017
- Henry B. Tippie Research Fellow, Henry B. Tippie College of Business, University of Iowa, 2016
- Henry B. Tippie Research Fellow, Henry B. Tippie College of Business, University of Iowa, 2015
- American Marketing Association Sheth Doctoral Consortium, Distinguished Consortium Faculty, 2014
- Henry B. Tippie Research Fellow, Henry B. Tippie College of Business, University of Iowa, 2014
- ICRU Scholarship, University of Iowa, 2014
- Henry B. Tippie Research Fellow, Henry B. Tippie College of Business, University of Iowa, 2013
- Leonard A. Hadley Research Fellow, 2013
- Leonard A. Hadley Research Fellow, 2012
Selected Publications
- How Consumers of All Ages Interact With Social Media to Make Social Connections. (Vols. 11). pp. 315-316. AP - Asia-Pacific Advances in Consumer Research. & (2015).
- Unveiling the Underlying Mechanism for the Matching Effect between Construal Levels and Message Frames. Proceedings of the SCP 2012 Winter Conference. , & (2012).
Selected Presentations
- Product Disposition: Consumer Research Issues, Opportunities and Challenges, Special Session Co-Chair. Symposium presented at Association of Consumer Research North American Conference. & (2021, October)
- The Power of Words: How Language Shapes Brand Perceptions, Special Session Co-Chair. Conference Presentation presented at Association of Consumer Research North American Conference. & (2021, October)
- (2019, October) Consumer Engagement after Moral Transgressions. Conference Presentation presented at Association of Consumer Research North American Conference, Atlanta, Georgia.
- (2019, October) The Effect of Loneliness on Material Attachment and Disposition Decisions. Conference Presentation presented at Association of Consumer Research North American Conference, Atlanta, Georgia.
- (2019, March) The Effect of Social Crowding on Consumer Preferences for Personalization. Conference Presentation presented at Society for Consumer Psychology Winter Conference, Savannah, Georgia.
- Is It Still Important to Be a Moral Person When You Are Lonely?. presented at Association of Consumer Research North American Conference, San Diego, California. & (2017, October)
- Advancing Connections between Consumption and the Elderly: Consumer Research Issues, Opportunities and Challenges. presented at Association of Consumer Research North American Conference, New Orleans. & (2015, October)
- Loneliness and Moral Judgment (Does Loneliness Make Moral Judgment More Permissible?). Paper presented at Association of Consumer Research North American Conference, Chicago. & (2013, October)
- The Effects of Loneliness on Product/Service Failure Attribution. Paper presented at Society for Consumer Psychology Winter Conference, San Antonio. (2013, February)
- The Effects of Social Relationships on Narrative Persuasion. Paper presented at Association of Consumer Research North American Conference, Vancouver. (2012, October)
Professional Service
- AMA-Sheth Foundation Doctoral Consortium Planning Committee, One of three cochairs, October 2017 - July 2017.
- Association of Consumer Research Asian-Pacific Conference Roundtable Chair, Chair, April 2015 - August 2015.
- Association of Consumer Research North American Conference Reviewer Committee, Board Membership, Professional, January 2012.
- Association of Consumer Research North American Conference Program Committee, 2007, 2011, 2012, Board Membership, Professional, January 2012.
Editorial & Review Activities
- Journal of Consumer Psychology, Referee.
- Journal of Consumer Psychology, Editorial Board Member.
- Journal of Consumer Research, Referee.
- Journal of Marketing, Referee.
- Journal of Marketing Research, Referee.
- Journal of the Academy of Marketing Science, Associate Editor.
- Research Grants Council (RGC) of Hong Kong, Referee.
- Journal of the Academy of Marketing Science, Editorial Board Member, August 2021 - January 2021.