Graduate Fellow, Graduate College

PhD Student in Marketing, University of Iowa, expected graduation Summer 2025

BS in Marketing, Brigham Young University

Dare to Discover Campaign - University of Iowa, 2023

Graduate College Post-Comprehensive Research Fellowship - University of Iowa, 2022

Outstanding TA Award - Tippie College of Business, 2022

Best Poster Award - Society for Consumer Psychology, 2021

DEI Research Award - Haring Symposium, 2021

"Picky and Privileged: How Entitlement Impacts Product Acceptance Range of Advantaged vs. Disadvantaged Consumers," Accepted Speaker at Association for Consumer Research Conference, Seattle, Washington, October 2023. (With Galoni, C. & Wang, J.)

"The Psychological Entitlement of (Dis)advantaged Consumers," Accepted Speaker at Society for Consumer Psychology, San Juan, Puerto Rico, March 2023.

"The Language of the Disadvantaged," Accepted Speaker at Society for Consumer Psychology, San Juan, Puerto Rico, March 2023.

"Picky and Privileged: How Entitlement Impacts Product Acceptance Range of Advantaged vs. Disadvantaged Consumers," Accepted Speaker at Mittelstaedt & Gentry Doctoral Symposium, Lincoln, Nebraska, March 2023. (With Galoni, C. & Wang, J.)

"The Impact of Disadvantage on Self-Efficacy and Locus of Control," Accepted Speaker at Association for Consumer Research, Denver, Colorado, October 2022.

"The Trust Bias: How Biased Attention Can Help and Hurt Disadvantaged Consumers," Guest/Invited Speaker at Albert Haring Symposium for Doctoral Research in Marketing, Bloomington, Indiana, April 2022.

"Facial Mimicry of Textual Paralanguage," Accepted Speaker at Society for Consumer Psychology Annual Winter Conference, Virtual, March 2022.

"GOATs: How Superstars are Crucial for Bad Teams," Accepted Speaker at Society for Consumer Psychology Annual Winter Conference, Virtual, March 2022.

"The Trust Bias: How Biased Attention Can Help and Hurt Disadvantaged Consumers," Poster at Society for Consumer Psychology Annual Winter Conference, Virtual, March 2022.

"Brands that Use Bae: Does slang Help Brands?," Accepted Speaker at Association for Consumer Research, Virtual, October 2021.

Pyrah, B., Galoni, C., & Wang, J. (2024). How Registration Timing Differences Impact the Educational Experience of First-Generation Students.

Allred, N., Pyrah, B., & Dagogo-Jack, T. (2024). How Institutional Trust Drives Conspiracy Beliefs.

Pyrah, B. (2024). How Slang Use Impacts Perceptions of Societal Inequality.

Pyrah, B., Wang, J., Li, Y., & Xie, Y. (2024). The Slang Paradox: Connecting or Disconnecting with Consumers?

Pyrah, B. & Galoni, C. (2024). The Trust Bias: How Increased Sensitivity to Trustworthiness Can Help and Hurt Consumers of Low Socioeconomic Status.

Pyrah, B. & Galoni, C. (2024). GOATs: How Superstars are Crucial for Bad Teams.

Pyrah, B., Galoni, C., & Wang, J. (2024). Privileged and Picky: How Entitlement Impacts Product Acceptance Range of Advantaged vs. Disadvantaged Consumers.

Luangrath, A., Pyrah, B., & Xu, Y. (2024). Nonverbal Propagation from Visual Textual Paralanguage.

Pyrah, B. (2024). Institution Aversion: How Unsafe Policies Impact Undocumented Immigrants.

Sun, M., Soman, D., & Pyrah, B. (2024). Why Consumers Value Human-Made more than Machine-Made Products.