Profile image of Cathy Cole
Professor and Henry B. Tippie Research Fellow

Contact

Websites

Positions

  • Professor of Marketing

    Tippie College of Business

Education

  • PhD, University of Wisconsin, 1983
  • MBA, University of Wisconsin, 1976
  • BA in Economics/Psychology, Beloit College, 1971

Areas of Interest

  • Effects of couponing on purchase and repeat purchase rates
  • Assurance of Learning and the Reaccreditation Process
  • Elderly adults' use of consumer information
  • Measurements and effects of knowledge and experience on consumer behavior

Selected Awards & Honors

  • Best Reviewer Award for 2012, JAMS, 2012
  • International Programs Strategic Global Initiatives Grant (with Terry Boles), International Programs, 2011
  • 2008-2009 Dean's Teaching Award, Tippie College of Business, 2009
  • Received IREU Award to support Sara Weitze lUndergraduate Honors Student), University of Iowa, 2008

Selected Publications

  • Wang, J. & Cole, C. A. (2016). The Effects of Age and Expertise on Product Evaluations: Does the Type of Information Matter?. Management Science 62 (7) 2039-2053.
  • Jiao, J., Cole, C. A. & Zemack-Rugar, Y. (2015). Continue Or Give Up? How Publicity and Self-Monitoring Influence Goal Persistence. (Vols. 43). pp. 578-579. NA - Advances in Consumer Research.
  • Wang, J. & Cole, C. A. (2015). How Consumers of All Ages Interact With Social Media to Make Social Connections. (Vols. 11). pp. 315-316. AP - Asia-Pacific Advances in Consumer Research.
  • Asp, E., Manzel, K., Koestner, B., Cole, C. A., Denburg, N. & Tranel, D. (2012). A Neuropsychological Test of Belief and Doubt: Damage to Ventromedial Prefrontal Cortex Increases Credulity for Misleading Advertising. Frontiers in Decision Neuroscience 9 (6).
  • Shivapour, S. K., Nguyen, C. M., Cole, C. A. & Denburg, N. L. (2012). Effects of Age, Sex, and Neuropsychological Performance on Financial decision-making. Frontiers in Decision Neuroscience (6) 82.
  • Lee, Y., Wang, J. & Cole, C. A. (2012). Unveiling the Underlying Mechanism for the Matching Effect between Construal Levels and Message Frames. Proceedings of the SCP 2012 Winter Conference.
  • Cole, C. A., Nayakankuppam, D. & Sinha, J. (2011). Family Life Cycle. pp. 152-162. Consumer Behavior, Wiley International Encyclopedia of Marketing.
  • Bonifield, C., Cole, C. A. & Schultz, R. L. (2010). Product Return Policies on the Internet: A Case of Mixed Signals?. Journal of Business Research 63 (9-10) 1058-1065.
  • Cole, C. A. & Bonifield, C. (2010). Comprehension of Marketing Communications Among Older Consumers. pp. 175-190. The Aging Consumer: Perspectives from Psychology and Economics, eds Drolet, Schwarz and Yoon.
  • Van der Lans, R., Cote, J. A., Cole, C. A., Leon, S. M., Smidts, A., Henderson, P. W. & Bluemelhuber, C. (2009). Cross National Logo Evaluation analysis: An Individual level Approach. Marketing Science 28 (5) 968-985.

Selected Presentations

  • Jiao, J., Cole, C. A. & Gaeth, G. J. (2015, April) Pride and Licensing Effects: When Being Good Gives Us Permission to be a Little Bad. Oral presented at Robert Mittelstaedt Symposium, Licnoln, Nebraska.
  • Jiao, J., Cole, C. A. & Gaeth, G. J. (2015, February) Pride and Licensing Effects in Indulgence and Morality. Oral presented at Society for Consumer Psychology Conference, Phoenix, Arizona.
  • Jiao, J., Cole, C. A. & Gaeth, G. J. (2014, October) Pride and Licensing Effects: When Being Good Gives Us Permission to be a Little Bad. Oral presented at Association for Consumer Research North American Conference, Baltimore, Maryland.
  • Jiao, J. & Cole, C. A. (2013, June) The Effects of Goal Publicity, Feedback and Attribution on Goal Persistence in a Social Media World. Paper presented at 32ND ANNUAL ADVERTISING AND CONSUMER PSYCHOLOGY CONFERENCE, San Diego, California.
  • Ko, D., Hedgcock, W. M. & Cole, C. A. (2012, February) Temporal Distance and the Endowment Effect. Paper presented at Winter Conference Society for Consumer Psychology, Las Vegas, Nevada.
  • Lee, Y., Cole, C. A. & Wang, J. (2012, February) Unveiling the Underlying Mechanism for the Matching Effect between Construal Levels and Message Frames. Paper presented at Winter Society for Consumer Psychology Conference, Las Vegas, Nevada.

Editorial & Review Activities

  • Journal of Academy of Marketing Science (JAMS), Editorial Board Member.