Profile image of DJ Nayakankuppam
Henry B. Tippie Research Fellow

Contact

Positions

  • Professor of Marketing

    Tippie College of Business

  • Department Executive Officer, Marketing

Education

  • PhD in Marketing, University of Michigan, 2001
  • MS in Psychology, University of Michigan, 2000
  • MBA in Marketing, University of Madras, 1990
  • BE in Mechanical Engineering, Shivaji University, 1988

Areas of Interest

  • Decision making
  • Evaluative processes
  • Social cognition and judgment

Selected Awards & Honors

  • Invited to MSI Young Scolars conference, 2007
  • Tippe Fellow, 2005-present
  • Nominated for outstanding graduate student mentor award, University of Iowa, 2006
  • Dean's teaching award, Tippie College of Business, 2005
  • Outstanding Reviewer Award, Journal of Consumer Research, 2005
  • Nominated for distinguished dissertation award, University of Michigan, 2002
  • Nominated for the Society for Experimental Social Psychology dissertation award, 2002
  • Old Gold fellowship, University of Iowa, 2001
  • Winner of the 2000 SCP-Sheth Dissertation Award Competition, 2000
  • Milton and Josephine Kendrick Award in Marketing, University of Michigan, 1999

Selected Publications

  • Jain, G., Gaeth, G., Nayakankuppam, D. & Levin, I. (2020). Revisiting attribute framing: The impact of number specificity on framing. Organization Behavior and Human Decision Processes 161 (Nov. 2020) 109-119.
  • Jain, G., Nayakankuppam, D. & Gaeth, G. (In Press). (The Lack of) Fluency and Perceptions of Decision-Making. Jain, G., Shrivastava, S., Nayakankuppam, D. & Gaeth, G. (Eds.) (Vols. 2020). Journal of Marketing Communication.
  • Nayakankuppam, D., Priester, J. R., Kwon, J., Donovan, L. A. & Petty, R. E. (2018). Construction and retrieval of evaluative judgments: The attitude strength moderation model. Journal of Experimental Social Psychology 76 (May, 2018) 54-66.
  • Shrivastava, S., Jain, G., Nayakankuppam, D., Gaeth, G. & Levin, I. (2017). Numerosity and allocation behavior: Insights using the dictator game. Judgment and Decision-Making 12 (6) 527-536.
  • Kwon, J. & Nayakankuppam, D. (2015). Strength without elaboration: The role of implicit self-theories in forming and accessing attitudes. Journal of Consumer Research Aug 316-339.
  • Lee, Y., Youn, N. & Nayakankuppam, D. (2013). Holistic thinking increases perceived importance of social values: Sustainable behavior as a function of holistic thinking.
  • Sinha, J. & Nayakankuppam, D. (2013). Knowledge Does Not Necessarily Make the Heart Grow Fonder: The Moderating Role of Knowledge on Accessibility Experiences. Journal of Consumer Psychology.
  • Kanchna, R., Nayakankuppam, D., Berg, J., Tranel, D. & Denburg, N. (2011). Market Mechanisms Protect the Vulnerable Brain. Neuropsychologia 49 (9) 2533-2540.
  • Cole, C. A., Nayakankuppam, D. & Sinha, J. (2011). Family Life Cycle. pp. 152-162. Consumer Behavior, Wiley International Encyclopedia of Marketing.
  • Nayakankuppam, D., Mishra, A. & Mishra, H. (2010). How Salary Receipt Affects Consumers’ Regulatory Motivations and Product Preferences. Journal of Marketing 74 (5).

Selected Presentations

  • Nayakankuppam, D. The Construction and Retrieval of Evaluative Judgments. Oral Salt Lake City.
  • Kim, D., Catherine, C., Nayakankuppam, D. & William, H. (2019, January) Revisiting how the elongation bias affects consumer perceptions.. Colloquium presented at Annual Conference of ACR, Atlanta, Georgia.
  • Shrivastava, S., Jain, G., JaeHwan, K. & Nayakankuppam, D. (2018, January) Data...the 'hard and soft' of it: Impact of embodied metaphors on attitude strength.. Conference Presentation presented at Annual Conference of ACR, Dallas, Texas.
  • Shrivastava, S., Jain, G., Nayakankuppam, D., Gaeth, G. & Levin, I. (2018, January) Impact of numerosity on allocation behavior. Conference Presentation presented at Annual Conference of ACR, San Diego, California.
  • Kwon, J., Kim, C. H., Nayakankuppam, D. & Duhacheck, A. (2018, January) Mindset and political ideology. Conference Presentation presented at Annual Conference of ACR, Dallas, Texas.
  • Jain, G., Nayakankuppam, D., Gaeth, G. & Levin, I. (2018, January) Specificity of numbers in attribute framing. Conference Presentation presented at Annual Conference of SCP, Dallas, Texas.
  • Kwon, J., Kim, C. H., Nayakankuppam, D. & Duhacheck, A. (2018, January) Your lay beliefs about your personality predict your political ideology. Conference Presentation presented at Annual Conference of ACR, San Diego, California.
  • Shrivastava, S., Jain, G., Nayakankuppam, D. & Gaeth, G. (2017, January) Can’t switch off: The impact of an attentional bias on attitudes. Conference Presentation presented at Annual Conference of ACR, San Diego, California.
  • Kwon, J. & Nayakankuppam, D. (2015, January) Biased motivations in evaluative judgments and decisions. Conference Presentation presented at Annual conference of SCP, Phoenix, Arizona.
  • Kwon, J., Nayakankuppam, D. & Hedgcock, W. (2015, January) I believe this is a strong enough attitude. Conference Presentation presented at Annual Conference of SCP, Phoenix, Arizona.

Editorial & Review Activities

  • International Journal of Psychology, Referee.
  • Journal of Consumer Research, Referee.
  • Journal of Consumer Research, Editorial Board Member.
  • Journal of Economic Psychology, Referee.
  • Journal of Marketing, Referee.
  • Journal of Marketing Research, Referee.
  • Journal of Retailing, Referee.
  • Organizational Behavior and Human Decision Process, Referee.
  • Social Cognition, Referee.