Contact
-
Email
-
Primary Office
- S248 Pappajohn Business Building (PBB)
- (319) 335-1981
-
Department
-
Fax
Websites
Positions
-
Professor of Marketing
Tippie College of Business
-
Department Executive Officer, Marketing
Education
- PhD in Marketing, University of Michigan, 2001
- MS in Psychology, University of Michigan, 2000
- MBA in Marketing, University of Madras, 1990
- BE in Mechanical Engineering, Shivaji University, 1988
Areas of Interest
- Decision making
- Evaluative processes
- Social cognition and judgment
Selected Awards & Honors
- Invited to MSI Young Scolars conference, 2007
- Tippe Fellow, 2005-present
- Nominated for outstanding graduate student mentor award, University of Iowa, 2006
- Dean's teaching award, Tippie College of Business, 2005
- Outstanding Reviewer Award, Journal of Consumer Research, 2005
- Nominated for distinguished dissertation award, University of Michigan, 2002
- Nominated for the Society for Experimental Social Psychology dissertation award, 2002
- Old Gold fellowship, University of Iowa, 2001
- Winner of the 2000 SCP-Sheth Dissertation Award Competition, 2000
- Milton and Josephine Kendrick Award in Marketing, University of Michigan, 1999
Selected Publications
- Contagious Endowment Effects: Dynamics in Reclaiming Lost Endowment and Temporal Decaying. European Journal of Marketing 55 (8) 2122-2145. , , & (2021).
- Impact of embodiment on attitude strength. Journal of Consumer Marketing 38 (5) 495-513. , , & (2021).
- Perceptual anchoring and adjustment. Journal of Behavioral Decision-Making 34 581-592. , & (2021).
- Revisiting attribute framing: The impact of number specificity on framing. Organization Behavior and Human Decision Processes 161 (Nov. 2020) 109-119. , , & (2020).
- (The Lack of) Fluency and Perceptions of Decision-Making. Journal of Marketing Communication 2020. , & (2020).
- Construction and retrieval of evaluative judgments: The attitude strength moderation model. Journal of Experimental Social Psychology 76 (May, 2018) 54-66. , , , & (2018).
- Numerosity and allocation behavior: Insights using the dictator game. Judgment and Decision-Making 12 (6) 527-536. , , , & (2017).
- Two different views of the world around us: The worlds of uniformity versus diversity. PLOS ONE 11 (12). & (2016).
- Strength without elaboration: The role of implicit self-theories in forming and accessing attitudes. Journal of Consumer Research Aug 316-339. & (2015).
- Holistic thinking increases perceived importance of social values: Sustainable behavior as a function of holistic thinking. , & (2013).
Selected Presentations
- The Construction and Retrieval of Evaluative Judgments. Oral Salt Lake City.
- Revisiting how the elongation bias affects consumer perceptions.. Colloquium presented at Annual Conference of ACR, Atlanta, Georgia. , , & (2019, January)
- Data...the 'hard and soft' of it: Impact of embodied metaphors on attitude strength.. Conference Presentation presented at Annual Conference of ACR, Dallas, Texas. , , & (2018, January)
- Impact of numerosity on allocation behavior. Conference Presentation presented at Annual Conference of ACR, San Diego, California. , , , & (2018, January)
- Mindset and political ideology. Conference Presentation presented at Annual Conference of ACR, Dallas, Texas. , , & (2018, January)
- Specificity of numbers in attribute framing. Conference Presentation presented at Annual Conference of SCP, Dallas, Texas. , , & (2018, January)
- Your lay beliefs about your personality predict your political ideology. Conference Presentation presented at Annual Conference of ACR, San Diego, California. , , & (2018, January)
- Can’t switch off: The impact of an attentional bias on attitudes. Conference Presentation presented at Annual Conference of ACR, San Diego, California. , , & (2017, January)
- Biased motivations in evaluative judgments and decisions. Conference Presentation presented at Annual conference of SCP, Phoenix, Arizona. & (2015, January)
- I believe this is a strong enough attitude. Conference Presentation presented at Annual Conference of SCP, Phoenix, Arizona. , & (2015, January)
Editorial & Review Activities
- International Journal of Psychology, Referee.
- Journal of Consumer Research, Referee.
- Journal of Economic Psychology, Referee.
- Journal of Marketing, Referee.
- Journal of Marketing Research, Referee.
- Journal of Retailing, Referee.
- Organizational Behavior and Human Decision Process, Referee.
- Social Cognition, Referee.
- Journal of Consumer Research, Editorial Board Member, January 2019.