Profile image of Gary Gaeth
Cedar Rapids Area Business Chair

Contact

Websites

Positions

  • Professor of Marketing

    Tippie College of Business

  • Complimentary Appointment, Department of Psychological Brain Science

    College of Liberal Arts and Sciences, The University of Iowa, Iowa City, IA

Education

  • PhD in Experimental Psychology, Kansas State University, 1984
  • MS in Psychology, Kansas State University, 1980
  • MS in Mathematics, University of Wyoming, 1977
  • BS in Mathematics, Northern Michigan University, 1974

Areas of Interest

  • Impact of marketing information on consumer decisions
  • Methods for analysis of consumer decision making

Selected Awards & Honors

  • Teacher of the Year (Second Year Core), Full-time MBA
  • Teacher of the Year (Second year), School of Management, 2011
  • Tippie College of Business Teaching Award, Tippie College of Business, 2010
  • MBA Teacher of the Year (Second year), 2010, School of Management, 2010
  • MBA Teacher of the Year, 1998, School of Management, 1998
  • Outstanding PhD Director, Dept of Marketing, 1993
  • Collegiate Teaching Award, College of Business, 1989
  • EMBA Teaching Award, School of Mangement, 1988

Selected Publications

  • Levin, I. P., Gaeth, G. J., Foley-Nicpon, M., Yegorova, V., Cederberg, C. & Yan, H. (2015). Extending the study of decision making competence to special populations: A case study of persons on the autism spectrum. Frontiers in Psychology: Cognition 6 (April) 539.
  • Levin, I. P., Bossard, E., Gaeth, G. J. & Yan, H. (2014). The combined role of task, child’s age and individual differences in understanding decision processes. Judgment and Decision Making.
  • Levin, I. P., McElroy, T., Gaeth, G. J., Hedgcock, W. M. & Denburg, N. (2014). Behavioral and Neuroscience Methods for Studying Neuroeconomic Processes: What We Can Learn from Framing Effects (V. Reyna & V. Zayes, eds.). invited Chapter for American Psychological Association Volume on the Neuroscience of Risky Decision Making.
  • Levin, I. P., McElroy, T., Gaeth, G. J., Hedgcock, W. M., Denburg, N. & Tranel, D. (2014). Studying Decision Processes through Behavioral and Neuroscience Analyses of Framing Effects. Neuroeconomics, Judgment and Decision Making. Frontiers of Cognitive Psychology series, Psychology Press.
  • Katz, D., Aufderheide, T., Gaeth, G. J., Rahko, P., Hillis, S. & Selker, H. (2013). Patient satisfaction and ED revisits in patients with possible acute coronary syndrome (ACS). The Journal of Emergency Medicine 45 (6).
  • Gaeth, G. J., Kateeb, E., Kannellis, M., Damiano, P., Weber-Gasparnoi, K. & Ansley, T. (2013). The use of ART among pediatric dentists: A conjoint analysis.
  • Meeran Mohideen, M., Liu, J., Chakraborty, G., Gaeth, G. J. & Van Deale, D. (In Press). Using Text Analysis to Gain Insight into Organizational Change. SAS Global Forum 2013 Proceedings.
  • Kateeb, E., Warren, J., Gaeth, G. J., Kanellis, M., Damiano, P., Weber-Gasparoni, K., Momany, E. & Ansley, T. (In Press). Atruamatic Restorative Treatment in the US: Is it considered as definitive or interim treatment?.
  • Kateeb, E., Warren, J., Gaeth, G. J., Kanellis, M., Weber-Gasparoni, K., Momany, E. & Ansley, T. (In Press). Use of ART in posterior primary teeth: a conjoint analysis. AADR.
  • Garla, S., Chakraborty, G. & Gaeth, G. J. (2012). Comparison of k-Means, Normal Mixtures and Probabilistic-D Clustering for B2B Segmentation using Customers’ Perceptions. (Vols. 2012). SAS Global Forum 2012 Proceedings.

Selected Presentations

  • Jiao, J., Cole, C. A. & Gaeth, G. J. (2015, April) Pride and Licensing Effects: When Being Good Gives Us Permission to be a Little Bad. Oral presented at Robert Mittelstaedt Symposium, Licnoln, Nebraska.
  • Jiao, J., Cole, C. A. & Gaeth, G. J. (2015, February) Pride and Licensing Effects in Indulgence and Morality. Oral presented at Society for Consumer Psychology Conference, Phoenix, Arizona.
  • Jain, G., Levin, I. P., Gaeth, G. J. & Nayakankuppam, D. (2014, November) Effects of Numerical Specificity and Intervals on Framing Effects. Poster presented at Society for Judgment and Decision Making, Long Beach, California.
  • Shrivastava, S., Jain, G., Gaeth, G. J., Levin, I. P. & Nayakankuppam, D. (2014, November) Framing Effects in Economic Games. Poster presented at Society for Judgment and Decision Making, Long Beach, California.
  • Jain, G., Nayakankuppam, D. & Gaeth, G. J. (2014, October) (The Lack Of) Processing Fluency and Attitude Enhancement. Oral presented at Advances in Consumer Research, Duluth, Minnesota.
  • Jiao, J., Cole, C. A. & Gaeth, G. J. (2014, October) Pride and Licensing Effects: When Being Good Gives Us Permission to be a Little Bad. Oral presented at Association for Consumer Research North American Conference, Baltimore, Maryland.
  • Kateeb, E., Gaeth, G. J., McKernan, S. & Damiano, R. (2014, April) Factors Related to Dentists’ Decision to Participate in Medicaid: A Conjoint Analysis. Oral Fort Worth, Texas.
  • Gaddam, D., Seetharama, Y., Gaeth, G. J. & Chakraborty, G. (2014, March) Assessing the Impact of Factors in a Facebook Post that Influence the Edge Rank Metric of Facebook Using the Power Ratio. Poster presented at SAS Global Forum, Washington, District of Columbia.
  • Levin, I. P., Gaeth, G. J., Yegorova, V. & Yan, H. (2013, November) BALANCING STRENGTHS AND WEAKNESSES: ASSESSING DECISION MAKING COMPETENCE IN COLLEGE STUDENTS ON THE AUTISM SPECTRUM. Poster presented at Society for Judgment and Decision Making, Toronto.
  • Bossard, E., Levin, I. P., Gaeth, G. J., Yan, H. & Weller, J. (2013, November) Developmental Trajectory of Cognitive and Affective Processes in Decision Making: Examining Ages 8-17. Poster presented at Society for Judgment and Decision Making, Toronto.

Selected Grants & Contracts

  • Gaeth, Gary J (Co-Principal), Levin, Irwin P BALANCING STRENGTHS AND WEAKNESSES IN DECISION MAKING: WHAT WE CAN LEARN FROM HIGH-FUNCTIONING AUTISTIC CHILDREN. Sponsored by NSF. Currently Under Review.
  • Gaeth, Gary J (Co-Principal), Levin, Irwin P Decision-Making Competence of High-Functioning Autistic Children. Sponsored by NIH - under revision with feedback. Not Funded.
  • Gaeth, Gary J (Co-Principal), Foley Nicpon, Megan (Principal Investigator), Levin, Irwin P Letter of Intent: Decision-Making Paradigms to Inform Treatment for Young Adults with ASD. Sponsored by Simmons Foundation. Currently Under Review.
  • Gaeth, Gary J (Principal Investigator), Levin, Irwin P, Levin, Aron (Supporting) SOCIAL FUNCTIONING AND CONSUMER DECISION MAKING: SERVING PERSONS ON THE AUTISM SPECTRUM. Sponsored by Marketing Science Institute. Funded. January 1, 2016 - December 31, 2016.