Contact
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Email
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Primary Office
- S376 Pappajohn Business Building (PBB)
- (319) 335-1019
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Department
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Fax
Websites
Positions
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Professor of Marketing
Tippie College of Business
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Complimentary Appointment, Department of Psychological Brain Science
College of Liberal Arts and Sciences, The University of Iowa, Iowa City, IA
Education
- PhD in Experimental Psychology, Kansas State University, 1984
- MS in Psychology, Kansas State University, 1980
- MS in Mathematics, University of Wyoming, 1977
- BS in Mathematics, Northern Michigan University, 1974
Areas of Interest
- Impact of marketing information on consumer decisions
- Methods for analysis of consumer decision making
Selected Awards & Honors
- Teacher of the Year (Second Year Core), Full-time MBA
- Teacher of the Year (Second year), School of Management, 2011
- Tippie College of Business Teaching Award, Tippie College of Business, 2010
- MBA Teacher of the Year (Second year), 2010, School of Management, 2010
- MBA Teacher of the Year, 1998, School of Management, 1998
- Outstanding PhD Director, Dept of Marketing, 1993
- Collegiate Teaching Award, College of Business, 1989
- EMBA Teaching Award, School of Mangement, 1988
Selected Publications
- Extending the study of decision making competence to special populations: A case study of persons on the autism spectrum. Frontiers in Psychology: Cognition 6 (April) 539. , , , , & (2015).
- The combined role of task, child’s age and individual differences in understanding decision processes. Judgment and Decision Making. , , & (2014).
- Behavioral and Neuroscience Methods for Studying Neuroeconomic Processes: What We Can Learn from Framing Effects (V. Reyna & V. Zayes, eds.). invited Chapter for American Psychological Association Volume on the Neuroscience of Risky Decision Making. , , , & (2014).
- Studying Decision Processes through Behavioral and Neuroscience Analyses of Framing Effects. Neuroeconomics, Judgment and Decision Making. Frontiers of Cognitive Psychology series, Psychology Press. , , , , & (2014).
- Patient satisfaction and ED revisits in patients with possible acute coronary syndrome (ACS). The Journal of Emergency Medicine 45 (6). , , , , & (2013).
- The use of ART among pediatric dentists: A conjoint analysis. , , , , & (2013).
- Using Text Analysis to Gain Insight into Organizational Change. SAS Global Forum 2013 Proceedings. , , , & (In Press).
- Atruamatic Restorative Treatment in the US: Is it considered as definitive or interim treatment?. , , , , , , & (In Press).
- Use of ART in posterior primary teeth: a conjoint analysis. AADR. , , , , , & (In Press).
- Comparison of k-Means, Normal Mixtures and Probabilistic-D Clustering for B2B Segmentation using Customers’ Perceptions. (Vols. 2012). SAS Global Forum 2012 Proceedings. , & (2012).
Selected Presentations
- Pride and Licensing Effects: When Being Good Gives Us Permission to be a Little Bad. Oral presented at Robert Mittelstaedt Symposium, Licnoln, Nebraska. , & (2015, April)
- Pride and Licensing Effects in Indulgence and Morality. Oral presented at Society for Consumer Psychology Conference, Phoenix, Arizona. , & (2015, February)
- Effects of Numerical Specificity and Intervals on Framing Effects. Poster presented at Society for Judgment and Decision Making, Long Beach, California. , , & (2014, November)
- Framing Effects in Economic Games. Poster presented at Society for Judgment and Decision Making, Long Beach, California. , , , & (2014, November)
- (The Lack Of) Processing Fluency and Attitude Enhancement. Oral presented at Advances in Consumer Research, Duluth, Minnesota. , & (2014, October)
- Pride and Licensing Effects: When Being Good Gives Us Permission to be a Little Bad. Oral presented at Association for Consumer Research North American Conference, Baltimore, Maryland. , & (2014, October)
- Factors Related to Dentists’ Decision to Participate in Medicaid: A Conjoint Analysis. Oral Fort Worth, Texas. , , & (2014, April)
- Assessing the Impact of Factors in a Facebook Post that Influence the Edge Rank Metric of Facebook Using the Power Ratio. Poster presented at SAS Global Forum, Washington, District of Columbia. , , & (2014, March)
- BALANCING STRENGTHS AND WEAKNESSES: ASSESSING DECISION MAKING COMPETENCE IN COLLEGE STUDENTS ON THE AUTISM SPECTRUM. Poster presented at Society for Judgment and Decision Making, Toronto. , , & (2013, November)
- Developmental Trajectory of Cognitive and Affective Processes in Decision Making: Examining Ages 8-17. Poster presented at Society for Judgment and Decision Making, Toronto. , , , & (2013, November)
Selected Grants & Contracts
- Gaeth, Gary J (Co-Principal), Levin, Irwin P BALANCING STRENGTHS AND WEAKNESSES IN DECISION MAKING: WHAT WE CAN LEARN FROM HIGH-FUNCTIONING AUTISTIC CHILDREN. Sponsored by NSF. Currently Under Review.
- Gaeth, Gary J (Co-Principal), Levin, Irwin P Decision-Making Competence of High-Functioning Autistic Children. Sponsored by NIH - under revision with feedback. Not Funded.
- Gaeth, Gary J (Co-Principal), Foley Nicpon, Megan (Principal Investigator), Levin, Irwin P Letter of Intent: Decision-Making Paradigms to Inform Treatment for Young Adults with ASD. Sponsored by Simmons Foundation. Currently Under Review.
- Gaeth, Gary J (Principal Investigator), Levin, Irwin P, Levin, Aron (Supporting) SOCIAL FUNCTIONING AND CONSUMER DECISION MAKING: SERVING PERSONS ON THE AUTISM SPECTRUM. Sponsored by Marketing Science Institute. Funded. January 1, 2016 - December 31, 2016.