Professor, Marketing

PhD in Marketing, University of Chicago

BA in Psychology and Mathematics, University of Virginia

Davidson Best Paper Award - Journal of Retailing, 2008

Davidson Best Paper Award - Journal of Retailing, 1999

Finalist, Paul E. Green Award - Journal of Marketing Research, 1999

Runner-up, William F. O'Dell Award - Journal of Marketing Research, 1994

Finalist, William F. O'Dell Award - Journal of Marketing Research, 1993

First Prize, MSI Research Competition on Brand Equity, Behavioral Category - Marketing Science Institute, 1989

Semester Assignment (Sabbatical) Award - University of Iowa, 2004

Honorable Mention - American Marketing Doctoral Dissertation Competition, 1981

Kwak, K., Duvvuri, S., & Russell, G. J. (2015). An Analysis of Assortment Choice in Grocery Retailing. Journal of Retailing. 91 (1) pp. 19-33.

Russell, G. J. (2014). History of Brand Choice Project: Brand Choice Models In History of Marketing Science, Foundations and Trends in Marketing. pp. 19-46.

Russell, G. J. (2011). Itemized Rating Scales In Wiley International Encyclopedia of Marketing, Volume 2: Marketing Research. pp. 138-146. Wagner A. Kamakura (Eds.)

Russell, G. J. (2011). Models for Categorical Dependent Variables In Wiley International Encyclopedia of Marketing, Volume 2: Marketing Research. pp. 179-189. Wagner A. Kamakura (Eds.)

Rhee, S. & Russell, G. J. (2009). Measuring Household Response in Direct Marketing: A Latent Trait Approach In Advances in Business and Management Forecasting. (Vols. 6) pp. 109-131. Ronald Klimberg (Eds.) New York, New York: Elsevier Academic Publishers.

Moon, S. & Russell, G. J. (2008). Predicting Product Purchase from Inferred Customer Similarity: An Autologistic Model Approach. Management Science. 54 (1) pp. 71-82.

Moon, S., Russell, G. J., & Deepak, S. (2006). Profiling the Reference Price Consumer. Journal of Retailing. 82 (1) pp. 1-11.

Bradlow, E., Bronnenberg, B., & Russell, G. J. (2005). Spatial Models in Marketing. Marketing Letters. 16 (3-4) pp. 267-278.

Kim, Y., Street, N., Russell, G. J., & Menczer, F. (2005). Customer Targeting: A Neural Network Approach Guided by Genetic Algorithms. Management Science. 51 pp. 264-276.

Russell, G. J. (2002). Inferring Market Structure from Consumer Response to Competing and Complementary Products. Marketing Letters. 13 pp. 219-230.

"A SKU-Level Model of Multiple Item Choice," Guest/Invited Speaker at INFORMS ISMS Marketing Science Conference, Cologne, Germany, June 2010.

"A Brand Choice Model for the Analysis of New Product Positioning," Guest/Invited Speaker at Marketing Science Institute Conference on Practice and Impact of Marketing Science, Boston, Massachusetts, January 2010.

"A SKU-Level Model of Multiple Item Choice," Guest/Invited Speaker at Rice University, Houston, Texas, November 2009.

"Measuring Household Response in Database Marketing: A Latent Trait Approach," Guest/Invited Speaker at INFORMS ISMS Marketing Science Conference, Ann Arbor, Michigan, June 2009.

"Analysis of Brand Price Competition Using Measures of Brand Similarity," Guest/Invited Speaker at INFORMS ISMS Marketing Science Conference, Vancouver, Canada, July 2008.

"Analysis of Brand Price Competition Using Measures of Brand Similarity," Guest/Invited Speaker at UTD Marketing Models Conference, February 2008.

"Latent Class Multivariate Logistic Model Of Multiple Product Choice," Guest/Invited Speaker at INFORMS ISMS Marketing Science Conference, Singapore, July 2007.

Bae, Y., Rego, L. L., & Russell, G. J. (2013). Investigating the Customer Satisfaction-Customer Loyalty Relationship.

Sinha, J., Russell, G. J., & Nayakankuppam, D. (2013). You May Have Influenced My Next Purchase: Neighbor's Influence on Food Purchase Behavior.

Chiu, I. S., Russell, G., & Gruca, T. (2023). Designing Retail Bundles: Should You BYOB?

Pan, Y., Russell, G., & Gruca, T. (2023). Multicategory Purchase Behavior and Promotional Analysis for Convenience Stores.

Jung, S., Zhang, Q., & Russell, G. (2023). Identifying High Value Consumers in a Network: Social Influence Versus Individual Characteristics.

Bell, J., Lee, S., & Russell, G. (2021). Choosing How to Choose: Attribute Selection for Consideration Set Formation.

Kwak, K., Deepak, S., & Russell, G. (2019). Measuring Loss Aversion in the Consumer Purchase Hierarchy: A Multiple Category Perspective.

Pyo, T., Gruca, T., & Russell, G. (2019). A New Bass Model Utilizing Social Network Data.

Kwak, K., Russell, G. J., & Gruca, T. S. (2010). A Brand Choice Model for the Analysis of New Product Positioning.

Henry B. Tippie Professor of Marketing, Marketing, University of Iowa, 2006 - 2022

Editorial Board Member, Journal of Marketing Research, January 1995.

Associate Editor, Marketing Science, January 2007 - January 2012.

Editorial Board Member, Journal of Marketing, January 2003 - January 2005.

Associate Editor, Management Science, January 1999 - January 2008.