Contact
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Email
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Primary Office
- S350 Pappajohn Business Building (PBB)
- (319) 335-0993
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Department
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Fax
Websites
Positions
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Professor of Marketing
Tippie College of Business
Education
- PhD in Marketing, University of Chicago, 1985
- BA in Psychology and Mathematics, University of Virginia, 1976
Areas of Interest
- Brand Price Competition, Market Structure Analysis
- Bundling, Assortment Choice, Retailing
- Multiple Category Choice, Market Basket Analysis
- Scanner Data Choice Modeling
- Spatial Models, Network Analysis, Social Influence
Selected Awards & Honors
- Davidson Best Paper Award, Journal of Retailing, 2008
- First Prize, Clayton Doctoral Dissertation Proposal Competition, awarded to my PHD student, Sangkil Moon, Marketing Science Institute, 2002
- Davidson Best Paper Award, Journal of Retailing, 1999
- Finalist, Paul E. Green Award, Journal of Marketing Research, 1999
- Finalist (Runner-up), William F. O'Dell Award, Journal of Marketing Research, 1994
- Finalist, William F. O'Dell Award, Journal of Marketing Research, 1993
- First Prize (Behavioral Category), MSI Research Competition on Brand Equity, Marketing Science Institute, 1989
- Honorable Mention, American Marketing Doctoral Dissertation Competition, 1981
Selected Publications
- An Analysis of Assortment Choice in Grocery Retailing. Journal of Retailing 91 (1) 19-33. , & (2015).
- History of Brand Choice Project: Brand Choice Models. pp. 19-46. History of Marketing Science, Foundations and Trends in Marketing. (2014).
- Itemized Rating Scales. pp. 138-146. in Wagner A. Kamakura (ed.), Wiley International Encyclopedia of Marketing, Volume 2: Marketing Research. (2011).
- Models for Categorical Dependent Variables. pp. 179-189. in Wagner A. Kamakura (ed.), Wiley International Encyclopedia of Marketing, Volume 2: Marketing Research. (2011).
- Measuring Household Response in Direct Marketing: A Latent Trait Approach. pp. 109-131. in Ronald Klimberg (ed.), "Advances in Business and Management Forecasting", New York: Elsevier Academic Publishers. & (2009).
- Predicting Product Purchase from Inferred Customer Similarity: An Autologistic Model Approach. Management Science 54 (1) 71-82. & (2008).
- Profiling the Reference Price Consumer. Journal of Retailing 82 (1) 1-11. , & (2006).
- Spatial Models in Marketing. Marketing Letters 16 (3-4) 267-278. , & (2005).
- Customer Targeting: A Neural Network Approach Guided by Genetic Algorithms. Management Science 51 264-276. , , & (2005).
- Analysis of Brand Price Competition using Measures of Brand Similarity. Marketing Science Institute - Journal of Marketing Research competition on collaborative research, Yale University. , & (2004).
Selected Presentations
- Investigating the Customer Satisfaction-Customer Loyalty Relationship. Paper presented at Boston Marketing Science Conference, Boston, Massachusetts. , & (2012, June)
Editorial & Review Activities
- Journal of Marketing Research, Editorial Board Member.