Profile image of Gary Russell
Henry B. Tippie Research Professor of Marketing

Contact

Positions

  • Professor of Marketing

    Tippie College of Business

Education

  • PhD in Marketing, University of Chicago, 1985
  • BA in Psychology and Mathematics, University of Virginia, 1976

Areas of Interest

  • Bundling, Assortment Choice, Retailing
  • Multiple Category Choice, Market Basket Analysis
  • Brand Price Competition, Market Structure Analysis
  • Scanner Data Choice Modeling
  • Spatial Models, Network Analysis, Social Influence

Selected Awards & Honors

  • Davidson Best Paper Award, Journal of Retailing, 2008
  • First Prize, Clayton Doctoral Dissertation Proposal Competition, awarded to my PHD student, Sangkil Moon, Marketing Science Institute, 2002
  • Davidson Best Paper Award, Journal of Retailing, 1999
  • Finalist, Paul E. Green Award, Journal of Marketing Research, 1999
  • Finalist (Runner-up), William F. O'Dell Award, Journal of Marketing Research, 1994
  • Finalist, William F. O'Dell Award, Journal of Marketing Research, 1993
  • First Prize (Behavioral Category), MSI Research Competition on Brand Equity, Marketing Science Institute, 1989
  • Honorable Mention, American Marketing Doctoral Dissertation Competition, 1981

Selected Publications

  • Kwak, K., Duvvuri, S. & Russell, G. J. (2015). An Analysis of Assortment Choice in Grocery Retailing. Journal of Retailing 91 (1) 19-33.
  • Russell, G. J. (2014). History of Brand Choice Project: Brand Choice Models. pp. 19-46. History of Marketing Science, Foundations and Trends in Marketing.
  • Russell, G. J. (2011). Itemized Rating Scales. pp. 138-146. in Wagner A. Kamakura (ed.), Wiley International Encyclopedia of Marketing, Volume 2: Marketing Research.
  • Russell, G. J. (2011). Models for Categorical Dependent Variables. pp. 179-189. in Wagner A. Kamakura (ed.), Wiley International Encyclopedia of Marketing, Volume 2: Marketing Research.
  • Rhee, S. & Russell, G. J. (2009). Measuring Household Response in Direct Marketing: A Latent Trait Approach. pp. 109-131. in Ronald Klimberg (ed.), "Advances in Business and Management Forecasting", New York: Elsevier Academic Publishers.
  • Moon, S. & Russell, G. J. (2008). Predicting Product Purchase from Inferred Customer Similarity: An Autologistic Model Approach. Management Science 54 (1) 71-82.
  • Moon, S., Russell, G. J. & Deepak, S. (2006). Profiling the Reference Price Consumer. Journal of Retailing 82 (1) 1-11.
  • Bradlow, E., Bronnenberg, B. & Russell, G. J. (2005). Spatial Models in Marketing. Marketing Letters 16 (3-4) 267-278.
  • Kim, Y., Street, N., Russell, G. J. & Menczer, F. (2005). Customer Targeting: A Neural Network Approach Guided by Genetic Algorithms. Management Science 51 264-276.
  • Petersen, E., Russell, G. J. & Divakar, S. (2004). Analysis of Brand Price Competition using Measures of Brand Similarity. Marketing Science Institute - Journal of Marketing Research competition on collaborative research, Yale University.

Selected Presentations

  • Russell, G. J., Bae, Y. & Rego, L. (2012, June) Investigating the Customer Satisfaction-Customer Loyalty Relationship. Paper presented at Boston Marketing Science Conference, Boston, Massachusetts.

Editorial & Review Activities

  • Journal of Marketing Research, Editorial Board Member.