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John P. Murry

Emeritus Associate Professor in Marketing

Current Positions

  • Emeritus Associate Professor, Marketing

Education

  • PhD in Marketing, University of Kansas
  • MBA in Marketing, University of Kansas
  • BS in Marketing, Kansas State University

Research Interests

  • Strategic Brand Positioning
  • Consumer Behavior
  • Expert witness in litigation regarding brand protection and likelihood-of-confusion
  • Product Management
  • Brand Development and Architecture
  • New Product and Pricing Decisions
  • Expert witness for commercial success in patent litigation

Selected Awards & Honors

  • Wendell Smith Award for Teaching Excellence - Tippie College of Business, 2017
  • MBA Marketing Professor of the Year - Tippie College of Business, 2015
  • MBA Marketing Professor of the Year - Tippie College of Business, 2014
  • Dean's Teaching Award - Tippie College of Business, 2014
  • MBA Marketing Professor of the Year - Tippie College of Business, 2012
  • MBA Marketing Professor of the Year - Tippie College of Business, 2011
  • MBA Marketing Professor of the Year - Tippie College of Business, 2010
  • Executive MBA GREAT Instructor of the Year - Tippie College of Business, 2004
  • Dean's Teaching Award - Tippie College of Business, 2004
  • Executive MBA GREAT Instructor of the Year - Tippie College of Business, 2003

Selected Publications

  • Murry, J. P. & Heide, J. B. (1998). Managing Promotion Program Participation Within Manufacturer-Retailer Relationships. Journal of Marketing. 62 pp. 58-68.
  • Murry, J. P. & Dacin, P. A. (1996). Cognitive Moderators of Negative Emotion Effects: Implications for Understanding Media-Context. Journal of Consumer Research. 22 pp. 439-447.
  • Murry, J. P., Lastovicka, J. L., & Stam, A. (1996). Implementing Public Service Advertising Campaigns: A Field Test of Alternative Drinking-Driving Media Strategies. Public Opinion Quarterly. 60 pp. 1-29.
  • Murry, J. P., Stam, A., & Lastovicka, J. L. (1994). A Rejoinder to MacKinnon. Journal of the American Statistical Association. 89 pp. 724-725.
  • Murry, J. P., Stam, A., & Lastovicka, J. L. (1993). Evaluating an Anti-Drinking and Driving Advertising Campaign With a Sample Survey and Time Series Intervention Analysis. Journal of the American Statistical Association. 88 pp. 42-48.
  • Murry, J. P., Lastovicka, J. L., & Singh, S. N. (1992). Feeling and Liking Responses to Television Programs: An Examination of Two Explanations for Media-Context Effects. Journal of Consumer Research. 18 pp. 441-451.
  • Murry, J. P., Lastovicka, J. L., & Joachimsthaler, E. J. (1990). Evaluating the Measurement Validity of Lifestyle Typologies with Qualitative Measures and Multiplicative Factoring. Journal of Marketing Research. 27 pp. 11-23.
  • Murry, J. P., Lastovicka, J. L., & Bhalla, G. (1989). Demographic and Lifestyle Selection Error in Mall Intercept Data. Journal of Advertising Research. 29 pp. 46-52.
  • Murry, J. P., Lastovicka, J. L., Joachimsthaler, E. A., & Bhalla, G. (1987). A Lifestyle Typology to Model Young Male Drinking Drivers. Journal of Consumer Research. 14 pp. 257-263.

Selected Presentations

  • "What do trademarks protect?," Guest/Invited Speaker at University of Iowa, Iowa City, Iowa, September 2013.
  • "Innovation, Branding and Economic Development," Guest/Invited Speaker at China Education Group, Hong Kong, April 2013.
  • "Branding and Trademark Protection," Guest/Invited Speaker at University of Iowa, Iowa City, Iowa, October 2012.
  • "Branding," Keynote/Plenary Address at Iowa City Chamber of Commerce, Iowa City, Iowa, April 2012.

Selected Grants & Contracts

  • Murry, J. (Supporting), Principal Investigator(s): McGehee, D. National Multi-Media and Education Campaign. University of Iowa. Funded. January 2013 - December 2014.
  • Murry, J. (Principal Investigator). Society for Social Service Professionals. University of Iowa. January 2006 - December 2006.
  • Murry, J. (Principal Investigator). Managers Implicit Theories for Coordinating Advertising and Promotion Investments. Menasha Corporation. Funded. January 1996 - December 1996.
  • Murry, J. (Co-Principal), Principal Investigator(s): Heide, J. Promoting Cooperation in the Manufacturer-Retailer Value Chain: An Empirical Examination. Marketing Science Institute. January 1995 - December 1995.
  • Murry, J. (Co-Principal), Principal Investigator(s): Heide, J. Managing Retailer Cooperation and Compliance With Manufacturer Sponsored Marketing Promotions. Menasha Corporation. Funded. January 1994 - December 1994.
  • Murry, J. (Principal Investigator). An Investigation of the Relationship Between Program. National Association of Broadcasters. Funded. January 1991 - December 1991.
  • Murry, J. (Principal Investigator). Context Induced Affect: The Tempering Influence of Sequencing and Involvement. The University of Kansas. January 1987 - December 1987.

Working Papers

  • Murry, J. P. & Jain, G. (2014). When Should Items (Not) Be Reversed?

Employment History

  • Associate Professor, Marketing, University of Iowa, 1999 - 2024

Editorial & Review Activities

  • Associate Editor, Academy of Marketing Science Review, January 1996 - January 2000.
  • Editorial Board Member, Psychology and Marketing, January 1993 - December 2005.