John P. Murry
Emeritus Associate Professor in Marketing
Current Positions
- Emeritus Associate Professor, Marketing
Education
- PhD in Marketing, University of Kansas
- MBA in Marketing, University of Kansas
- BS in Marketing, Kansas State University
Research Interests
- Strategic Brand Positioning
- Consumer Behavior
- Expert witness in litigation regarding brand protection and likelihood-of-confusion
- Product Management
- Brand Development and Architecture
- New Product and Pricing Decisions
- Expert witness for commercial success in patent litigation
Selected Awards & Honors
- Wendell Smith Award for Teaching Excellence - Tippie College of Business, 2017
- MBA Marketing Professor of the Year - Tippie College of Business, 2015
- MBA Marketing Professor of the Year - Tippie College of Business, 2014
- Dean's Teaching Award - Tippie College of Business, 2014
- MBA Marketing Professor of the Year - Tippie College of Business, 2012
- MBA Marketing Professor of the Year - Tippie College of Business, 2011
- MBA Marketing Professor of the Year - Tippie College of Business, 2010
- Executive MBA GREAT Instructor of the Year - Tippie College of Business, 2004
- Dean's Teaching Award - Tippie College of Business, 2004
- Executive MBA GREAT Instructor of the Year - Tippie College of Business, 2003
Selected Publications
- Murry, J. P. & Heide, J. B. (1998). Managing Promotion Program Participation Within Manufacturer-Retailer Relationships. Journal of Marketing. 62 pp. 58-68.
- Murry, J. P. & Dacin, P. A. (1996). Cognitive Moderators of Negative Emotion Effects: Implications for Understanding Media-Context. Journal of Consumer Research. 22 pp. 439-447.
- Murry, J. P., Lastovicka, J. L., & Stam, A. (1996). Implementing Public Service Advertising Campaigns: A Field Test of Alternative Drinking-Driving Media Strategies. Public Opinion Quarterly. 60 pp. 1-29.
- Murry, J. P., Stam, A., & Lastovicka, J. L. (1994). A Rejoinder to MacKinnon. Journal of the American Statistical Association. 89 pp. 724-725.
- Murry, J. P., Stam, A., & Lastovicka, J. L. (1993). Evaluating an Anti-Drinking and Driving Advertising Campaign With a Sample Survey and Time Series Intervention Analysis. Journal of the American Statistical Association. 88 pp. 42-48.
- Murry, J. P., Lastovicka, J. L., & Singh, S. N. (1992). Feeling and Liking Responses to Television Programs: An Examination of Two Explanations for Media-Context Effects. Journal of Consumer Research. 18 pp. 441-451.
- Murry, J. P., Lastovicka, J. L., & Joachimsthaler, E. J. (1990). Evaluating the Measurement Validity of Lifestyle Typologies with Qualitative Measures and Multiplicative Factoring. Journal of Marketing Research. 27 pp. 11-23.
- Murry, J. P., Lastovicka, J. L., & Bhalla, G. (1989). Demographic and Lifestyle Selection Error in Mall Intercept Data. Journal of Advertising Research. 29 pp. 46-52.
- Murry, J. P., Lastovicka, J. L., Joachimsthaler, E. A., & Bhalla, G. (1987). A Lifestyle Typology to Model Young Male Drinking Drivers. Journal of Consumer Research. 14 pp. 257-263.
Selected Presentations
- "What do trademarks protect?," Guest/Invited Speaker at University of Iowa, Iowa City, Iowa, September 2013.
- "Innovation, Branding and Economic Development," Guest/Invited Speaker at China Education Group, Hong Kong, April 2013.
- "Branding and Trademark Protection," Guest/Invited Speaker at University of Iowa, Iowa City, Iowa, October 2012.
- "Branding," Keynote/Plenary Address at Iowa City Chamber of Commerce, Iowa City, Iowa, April 2012.
Selected Grants & Contracts
- Murry, J. (Supporting), Principal Investigator(s): McGehee, D. National Multi-Media and Education Campaign. University of Iowa. Funded. January 2013 - December 2014.
- Murry, J. (Principal Investigator). Society for Social Service Professionals. University of Iowa. January 2006 - December 2006.
- Murry, J. (Principal Investigator). Managers Implicit Theories for Coordinating Advertising and Promotion Investments. Menasha Corporation. Funded. January 1996 - December 1996.
- Murry, J. (Co-Principal), Principal Investigator(s): Heide, J. Promoting Cooperation in the Manufacturer-Retailer Value Chain: An Empirical Examination. Marketing Science Institute. January 1995 - December 1995.
- Murry, J. (Co-Principal), Principal Investigator(s): Heide, J. Managing Retailer Cooperation and Compliance With Manufacturer Sponsored Marketing Promotions. Menasha Corporation. Funded. January 1994 - December 1994.
- Murry, J. (Principal Investigator). An Investigation of the Relationship Between Program. National Association of Broadcasters. Funded. January 1991 - December 1991.
- Murry, J. (Principal Investigator). Context Induced Affect: The Tempering Influence of Sequencing and Involvement. The University of Kansas. January 1987 - December 1987.
Working Papers
- Murry, J. P. & Jain, G. (2014). When Should Items (Not) Be Reversed?
Employment History
- Associate Professor, Marketing, University of Iowa, 1999 - 2024
Editorial & Review Activities
- Associate Editor, Academy of Marketing Science Review, January 1996 - January 2000.
- Editorial Board Member, Psychology and Marketing, January 1993 - December 2005.