Profile image of John Murry Jr
Associate Professor and Director of Undergraduate Program in Marketing

Contact

Positions

  • Associate Professor of Marketing

    Tippie College of Business

Education

  • PhD in Marketing, University of Kansas, 1988
  • MBA in Marketing, The University of Kansas, 1987
  • BS in Marketing, Kansas State University, 1979

Areas of Interest

  • Brand Development and Architecture
  • Consumer Behavior
  • Expert witness for commercial success in patent litigation
  • Expert witness in litigation regarding brand protection and likelihood-of-confusion
  • New Product and Pricing Decisions
  • Product Management
  • Strategic Brand Positioning

Selected Awards & Honors

  • MBA Marketing Faculty of the Year, 2015
  • MBA Marketing Faculty of the Year, 2014
  • MBA Marketing Elective Faculty of the Year, 2012
  • MBA Marketing Elective Faculty of the Year, 2011
  • MBA Marketing Professor of the Year, 2010
  • Dean's Teaching Award for Outstanding Teaching, 2004
  • G.R.E.A.T. Teacher Award for Outstanding Executive Teaching, 2004
  • G.R.E.A.T. Teacher Award for Outstanding Executive Teaching, 2003
  • Finalist for the Weatherhead School of Management Professor of the Year Award, 1999
  • Recipient of the University of Wisconsin Graduate School of Business Graduate Teacher of the Year Award, 1994

Selected Publications

  • Murry, J. P. & Heide, J. B. (1998). Managing Promotion Program Participation Within Manufacturer-Retailer Relationships. Journal of Marketing 62 58-68.
  • Murry, J. P. & Dacin, P. A. (1996). Cognitive Moderators of Negative Emotion Effects: Implications for Understanding Media-Context. Journal of Consumer Research 22 439-447.
  • Murry, J. P., Lastovicka, J. L. & Stam, A. (1996). Implementing Public Service Advertising Campaigns: A Field Test of Alternative Drinking-Driving Media Strategies. Public Opinion Quarterly 60 1-29.
  • Murry, J. P., Stam, A. & Lastovicka, J. L. (1994). A Rejoinder to MacKinnon. Journal of the American Statistical Association 89 724-725.
  • Murry, J. P., Stam, A. & Lastovicka, J. L. (1993). Evaluating an Anti-Drinking and Driving Advertising Campaign With a Sample Survey and Time Series Intervention Analysis. Journal of the American Statistical Association 88 42-48.
  • Murry, J. P., Lastovicka, J. L. & Singh, S. N. (1992). Feeling and Liking Responses to Television Programs: An Examination of Two Explanations for Media-Context Effects. Journal of Consumer Research 18 441-451.
  • Murry, J. P., Lastovicka, J. L. & Joachimsthaler, E. J. (1990). Evaluating the Measurement Validity of Lifestyle Typologies with Qualitative Measures and Multiplicative Factoring. Journal of Marketing Research 27 11-23.
  • Murry, J. P., Lastovicka, J. L. & Bhalla, G. (1989). Demographic and Lifestyle Selection Error in Mall Intercept Data. Journal of Advertising Research 29 46-52.
  • Murry, J. P., Lastovicka, J. L., Joachimsthaler, E. A. & Bhalla, G. (1987). A Lifestyle Typology to Model Young Male Drinking Drivers. Journal of Consumer Research 14 257-263.

Selected Presentations

  • Murry, J. P. (2013, September) What do trademarks protect?. Lecture Iowa City, Iowa.
  • Murry, J. P. (2013, April) Innovation, Branding and Economic Development. Lecture Hong Kong.
  • Murry, J. P. (2012, October) Branding and Trademark Protection. Lecture Iowa City, Iowa.
  • Murry, J. P. (2012, April) Branding. Keynote/Plenary Address Iowa City.

Selected Grants & Contracts

  • Murry, John P (Supporting), McGehee, Daniel (Principal Investigator), Chrysler, Susan (Supporting), Leicht, Kevin (Supporting), Rizzo, Matthew (Supporting), Ackelson, Natoshia (Supporting), Peek-Asa, Corrine (Supporting), Stewart, Kathleen (Supporting) National Multi-Media and Education Campaign. Sponsored by Toyota Safety Research and Education Program. Funded. January 1, 2013 - January 1, 2014.
  • Murry, John P (Principal Investigator) Society for Social Service Professionals,. Sponsored by University of Iowa. January 1, 2006.
  • Murry, John P (Principal Investigator) Managers Implicit Theories for Coordinating Advertising and Promotion Investments. Sponsored by Menasha Corporation. Funded. January 1, 1996.
  • Murry, John P (Co-Principal), Heide, Jan B. (Co-Principal) Promoting Cooperation in the Manufacturer-Retailer Value Chain: An Empirical Examination. Sponsored by Marketing Science Institute. January 1, 1995.
  • Murry, John P (Co-Principal), Heide, Jan B (Co-Principal) Managing Retailer Cooperation and Compliance With Manufacturer Sponsored Marketing Promotions. Sponsored by Menasa Corporation. Funded. January 1, 1994.
  • Murry, John P (Co-Principal), Smith, Daniel C (Co-Principal) An Assessment of the Effectiveness of Alternative Marketing Communication Mix Strategies. Sponsored by Menasha Corporation. Funded. January 1, 1993.
  • Murry, John P (Principal Investigator) An Investigation of the Relationship Between Program. Sponsored by National Association of Broadcasters. Funded. January 1, 1991.
  • Murry, John P (Principal Investigator) Context Induced Affect: The Tempering Influence of Sequencing and Involvement. Sponsored by The University of Kansas. January 1, 1987.

Professional Service

  • University of Iowa Research Park, Board Membership, Nonprofit.

Editorial & Review Activities

  • Journal of Consumer Research, Referee.
  • Journal of Marketing Research, Referee.