Contact
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Email
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Primary Office
- S360 Pappajohn Business Building (PBB)
- (319) 335-0965
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Department
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Fax
Positions
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Associate Professor of Marketing
Tippie College of Business
Education
- BS in Marketing, Kansas State University, 1979
- PhD in Marketing, University of Kansas, 1988
- MBA in Marketing, The University of Kansas, 1987
Areas of Interest
- Brand Development and Architecture
- Consumer Behavior
- Expert witness for commercial success in patent litigation
- Expert witness in litigation regarding brand protection and likelihood-of-confusion
- New Product and Pricing Decisions
- Product Management
- Strategic Brand Positioning
Selected Awards & Honors
- MBA Marketing Faculty of the Year, 2015
- MBA Marketing Faculty of the Year, 2014
- MBA Marketing Elective Faculty of the Year, 2012
- MBA Marketing Elective Faculty of the Year, 2011
- MBA Marketing Professor of the Year, 2010
- Dean's Teaching Award for Outstanding Teaching, 2004
- G.R.E.A.T. Teacher Award for Outstanding Executive Teaching, 2004
- G.R.E.A.T. Teacher Award for Outstanding Executive Teaching, 2003
- Finalist for the Weatherhead School of Management Professor of the Year Award, 1999
- Recipient of the University of Wisconsin Graduate School of Business Graduate Teacher of the Year Award, 1994
Selected Publications
- Managing Promotion Program Participation Within Manufacturer-Retailer Relationships. Journal of Marketing 62 58-68. & (1998).
- Cognitive Moderators of Negative Emotion Effects: Implications for Understanding Media-Context. Journal of Consumer Research 22 439-447. & (1996).
- Implementing Public Service Advertising Campaigns: A Field Test of Alternative Drinking-Driving Media Strategies. Public Opinion Quarterly 60 1-29. , & (1996).
- A Rejoinder to MacKinnon. Journal of the American Statistical Association 89 724-725. , & (1994).
- Evaluating an Anti-Drinking and Driving Advertising Campaign With a Sample Survey and Time Series Intervention Analysis. Journal of the American Statistical Association 88 42-48. , & (1993).
- Feeling and Liking Responses to Television Programs: An Examination of Two Explanations for Media-Context Effects. Journal of Consumer Research 18 441-451. , & (1992).
- Evaluating the Measurement Validity of Lifestyle Typologies with Qualitative Measures and Multiplicative Factoring. Journal of Marketing Research 27 11-23. , & (1990).
- Demographic and Lifestyle Selection Error in Mall Intercept Data. Journal of Advertising Research 29 46-52. , & (1989).
- A Lifestyle Typology to Model Young Male Drinking Drivers. Journal of Consumer Research 14 257-263. , , & (1987).
Selected Presentations
- What do trademarks protect?. Lecture Iowa City, Iowa. (2013, September)
- Innovation, Branding and Economic Development. Lecture Hong Kong. (2013, April)
- Branding and Trademark Protection. Lecture Iowa City, Iowa. (2012, October)
- Branding. Keynote/Plenary Address Iowa City. (2012, April)
Selected Grants & Contracts
- Murry, John P (Supporting), McGehee, Daniel (Principal Investigator), Chrysler, Susan (Supporting), Leicht, Kevin (Supporting), Rizzo, Matthew (Supporting), Ackelson, Natoshia (Supporting), Peek-Asa, Corrine (Supporting), Stewart, Kathleen (Supporting) National Multi-Media and Education Campaign. Sponsored by Toyota Safety Research and Education Program. Funded. January 1, 2013 - January 1, 2014.
- Murry, John P (Principal Investigator) Society for Social Service Professionals,. Sponsored by University of Iowa. January 1, 2006.
- Murry, John P (Principal Investigator) Managers Implicit Theories for Coordinating Advertising and Promotion Investments. Sponsored by Menasha Corporation. Funded. January 1, 1996.
- Murry, John P (Co-Principal), Heide, Jan B. (Co-Principal) Promoting Cooperation in the Manufacturer-Retailer Value Chain: An Empirical Examination. Sponsored by Marketing Science Institute. January 1, 1995.
- Murry, John P (Co-Principal), Heide, Jan B (Co-Principal) Managing Retailer Cooperation and Compliance With Manufacturer Sponsored Marketing Promotions. Sponsored by Menasa Corporation. Funded. January 1, 1994.
- Smith, Daniel C (Co-Principal), Murry, John P (Co-Principal) An Assessment of the Effectiveness of Alternative Marketing Communication Mix Strategies. Sponsored by Menasha Corporation. Funded. January 1, 1993.
- Murry, John P (Principal Investigator) An Investigation of the Relationship Between Program. Sponsored by National Association of Broadcasters. Funded. January 1, 1991.
- Murry, John P (Principal Investigator) Context Induced Affect: The Tempering Influence of Sequencing and Involvement. Sponsored by The University of Kansas. January 1, 1987.
Professional Service
- University of Iowa Research Park, Board Membership, Nonprofit.
Editorial & Review Activities
- Journal of Consumer Research, Referee.
- Journal of Marketing Research, Referee.