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Associate Professor and Director, Marketing Undergraduate Program
Contact
319-335-0965
Office
S360 Pappajohn Business Building (PBB)
Academic history 
PhD in Marketing, University of Kansas, 1988
MBA in Marketing, The University of Kansas, 1987
BS in Marketing, Kansas State University, 1979
Expertise 
Brand Development and Architecture
Consumer Behavior
Expert witness for commercial success in patent litigation
Expert witness in litigation regarding brand protection and likelihood-of-confusion
New Product and Pricing Decisions
Product Management
Strategic Brand Positioning
Awards 
MBA Marketing Faculty of the Year, 2015
MBA Marketing Faculty of the Year, 2014
MBA Marketing Elective Faculty of the Year, 2012
MBA Marketing Elective Faculty of the Year, 2011
MBA Marketing Professor of the Year, 2010
Dean's Teaching Award for Outstanding Teaching, 2004
G.R.E.A.T. Teacher Award for Outstanding Executive Teaching, 2004
G.R.E.A.T. Teacher Award for Outstanding Executive Teaching, 2003
Finalist for the Weatherhead School of Management Professor of the Year Award, 1999
Recipient of the University of Wisconsin Graduate School of Business Graduate Teacher of the Year Award, 1994
Finalist for the University of Wisconsin Graduate School of Business Graduate Teacher of the Year Award, 1993
Finalist for the University of Wisconsin Graduate School of Business Graduate Teacher of the Year Award., 1992
Recipient of the University of Wisconsin Marketing Student Honorary Society Professor of the Year award., 1989
Recipient of a Direct Marketing Educational Foundation Fellowship, 1988
Recipient of a University of Kansas, Doctoral Dissertation Fellowship, 1987
American Marketing Association Doctoral Consortium Fellow, 1986
Finalist in the Marketing Science Institute Doctoral Dissertation Proposal Competition, 1986
Recipient of a Lyndon Baynes Johnson Scholarship awarded by the United States Congress, 1979
Selected publications 

Managing Promotion Program Participation Within Manufacturer-Retailer Relationships. John P. Murry, Jan B. Heide, Journal of Marketing, 1998, vol 62, 58-68

Cognitive Moderators of Negative Emotion Effects: Implications for Understanding Media-Context. John P. Murry, Peter A. Dacin, Journal of Consumer Research, 1996, vol 22, 439-447

Implementing Public Service Advertising Campaigns: A Field Test of Alternative Drinking-Driving Media Strategies. John P. Murry, John L. Lastovicka, Antonie Stam, Public Opinion Quarterly, 1996, vol 60, 1-29

A Rejoinder to MacKinnon. John P. Murry, Antonie Stam, John L. Lastovicka, Journal of the American Statistical Association, 1994, vol 89, 724-725

Evaluating an Anti-Drinking and Driving Advertising Campaign With a Sample Survey and Time Series Intervention Analysis. John P. Murry, Antonie Stam, John L. Lastovicka, Journal of the American Statistical Association, 1993, vol 88, 42-48

Feeling and Liking Responses to Television Programs: An Examination of Two Explanations for Media-Context Effects. John P. Murry, John L. Lastovicka, Surendra N. Singh, Journal of Consumer Research, 1992, vol 18, 441-451

Evaluating the Measurement Validity of Lifestyle Typologies with Qualitative Measures and Multiplicative Factoring. John P. Murry, John L. Lastovicka, Erich J. Joachimsthaler, Journal of Marketing Research, 1990, vol 27, 11-23

Demographic and Lifestyle Selection Error in Mall Intercept Data. John P. Murry, John L. Lastovicka, Gaurav Bhalla, Journal of Advertising Research, 1989, vol 29, 46-52

A Lifestyle Typology to Model Young Male Drinking Drivers. John P. Murry, John L. Lastovicka, Erich A. Joachimsthaler, Gaurav Bhalla, Journal of Consumer Research, 1987, vol 14, 257-263

Working papers 

When Should Items (Not) Be Reversed?. John P. Murry, Gaurav Jain

Sponsored research 

National Multi-Media and Education Campaign. John P Murry, Daniel McGehee, Susan Chrysler, Kevin Leicht, Matthew Rizzo, Natoshia Ackelson, Corrine Peek-Asa, Kathleen Stewart, Toyota Safety Research and Education Program

Society for Social Service Professionals,. John P Murry, University of Iowa

Managers Implicit Theories for Coordinating Advertising and Promotion Investments. John P Murry, Menasha Corporation

Promoting Cooperation in the Manufacturer-Retailer Value Chain: An Empirical Examination. John P Murry, Jan B. Heide, Marketing Science Institute

Managing Retailer Cooperation and Compliance With Manufacturer Sponsored Marketing Promotions. John P Murry, Jan B Heide, Menasa Corporation

An Assessment of the Effectiveness of Alternative Marketing Communication Mix Strategies. John P Murry, Daniel C Smith, Menasha Corporation

An Investigation of the Relationship Between Program. John P Murry, National Association of Broadcasters

Context Induced Affect: The Tempering Influence of Sequencing and Involvement. John P Murry, The University of Kansas

Current & Prior Positions 
Associate Professor, University of Iowa, 2000 - Present
Associate Professor, Case Western Reserve University, 1999 - 2000
Assistant Professor of Business, Case Western Reserve University, 1995 - 1998
Visiting Assistant Professor of Business, Depaul University, 1994 - 1995
Assistant Professor of Business, University of Wisconsin-Madison, 1987 - 1994
Review and editorial work 

Referee, Journal of Consumer Research, 1987 - Current

Referee, Journal of Marketing Research, 1987 - Current

Editorial Board Member, Psychology and Marketing, January 1993 - December 2005

Associate Editor, Academy of Marketing Science Review, 1996 - 2000

Presentations 

What do trademarks protect?., Iowa City, IA, September 2013

Innovation, Branding and Economic Development., Hong Kong, April 2013

Branding and Trademark Protection., Iowa City, IA, October 2012

Branding., Iowa City, April 2012

Committees and professional service 
Undergraduate Program Committee, 2014 - Current
Executive Education Committee, 2013 - Current
University of Iowa Research Park, 2012 - Current
Faculty Senate, 2011 - 2016
Undergraduate Marketing Major Strategy Committee, 2013 - 2015
On-Line Course Evaluation Committee, 2013 - 2014
Marketing Advisory Board, 2000 - 2010
Marketing Department MBA Committee, 2000 - 2010
MBA Revision Committee, 2008
Committee for Evaluating the Feasibility of a Post Secondary Education Program for Mentally Hanicapped, 2006 - 2008
School of Management MBA Committee, 2005 - 2008
Carver Center for Macular Degeneration, 2004 - 2006