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Joyce Berg
Professor and Director, Iowa Electronic Markets
Sidney G. Winter Professor of Accounting
Contact
319-335-0840
Office
S284 Pappajohn Business Building (PBB)
Academic history 
PhD in Accounting, University of Minnesota, 1988
MBA, University of Minnesota, 1985
BSB in Accounting, University of Minnesota, 1979
Expertise 
Design of Incentive Systems
Experimental Markets
Internet Markets and Market Design
Iowa Electronic Markets
Management Accounting
Prediction Markets
Awards 
Michael J. Brody Award for Faculty Excellence in Service to the University and the State of Iowa, University of Iowa, October 2014
Faculty Advisor of the Year, Tippie College of Business Undergraduate Program Office, April 2013
Gil Maynard Excellence in Accounting Instruction Award, Department of Accounting, April 2012
Student's Choice for Faculty Excellence in Core-Teaching Award, Tippie College of Business - Undergraduate Program, April 2009
Gil Maynard Award for Teaching Excellence, Department of Accounting, Tippie College of Business, April 2008
Edith Ennis Award, Tippie College of Business, 2007
Faculty Advisor of the Year, 2006
President's Award for Technology Innovation, 2000
Selected publications 

Partisan Politics and Political Prospects: Evidence from the Iowa Electronic Markets. Joyce E. Berg, Christopher E. Penney, Thomas A. Rietz, PS: Political Science & Politics, 2015, vol 48, 573-578

Market Design, Manipulation and Accuracy in Political Prediction Markets: Lessons from the Iowa Electronic Markets. Joyce E. Berg, Thomas A. Rietz, PS: Political Science and Politics, 2013, vol 47, 293-296

The “Play-Out” Effect and Preference Reversals: Evidence for Noisy Maximization. Joyce E. Berg, Thomas A. Rietz, John Dickhaut, Journal of Economic Behavior and Organization, 2013, vol 94, 160-171

Market mechanisms protect the vulnerable brain. Kanchna Ramchandran, Dhananjay Nayakankuppam, Joyce E. Berg, Daniel Tranel, Natalie L. Denburg, Neuropsychologia, 2011, vol 49, 2533-2540

Memoirs of an Indifferent Trader: Estimating Forecast Distributions from Prediction Markets. Joyce E. Berg, John F. Geweke, Thomas A. Rietz, Quantitative Economics, 2010, vol 1, 163

Preference Reversals: The Impact of Truth-Revealing Monetary Incentives. Joyce E. Berg, John Dickhaut, Thomas A. Rietz, Games and Economic Behavior, 2010, vol 68, 443-468

Searching for Google's Value: Using Prediction Markets to Forecast Market Capitalization Prior to an Initial Public Offering. Joyce E. Berg, George R. Neumann, Thomas A. Rietz, Management Science, 2009, vol 55, 348-361

The Role of Information Asymmetry in Escalation Phenomena: Empirical Evidence. Joyce E. Berg, John W. Dickhaut, Chandra Kanodia, Journal of Economic Behavior and Organization, 2009, vol 69, 135-147

Prediction Market Accuracy in the Long Run. Joyce E. Berg, Forrest D. Nelson, Thomas A. Rietz, International Journal of Forecasting, 2008, vol 24, 283-298

Incentive and Accuracy Issues in Movie Prediction Markets. Thomas S. Gruca, Joyce E. Berg, Michael Cipriano, Journal of Prediction Markets, 2008, vol 2, 29-43

Public Signal Bias and Prediction Market Accuracy. Thomas S. Gruca, Joyce E. Berg, Journal of Prediction Markets, 2007, vol 1, 219-231

Risk Preference Instability Across Institutions: A Dilemma. Joyce E. Berg, John Dickhaut, Kevin McCabe, Proceedings of the National Academy of Sciences, 2005, vol 102:11:00, 4209-4214

Consensus and Differences of Opinion in Electronic Prediction Markets. Thomas S. Gruca, Joyce E. Berg, Michael Cipriano, Electronic Markets, 2005, vol 15, 13-22

Prediction Markets As Decision Support Systems. Joyce E. Berg, Thomas A. Rietz, Information Systems Frontiers, 2003, vol 5, 79-93

Preference Reversals and Induced Risk Preferences: Evidence for Noisy Maximization. Joyce E. Berg, John Dickhaut, Thomas A. Rietz, Journal of Risk and Uncertainty, 2003, vol 27, 139-170

The Individual versus the Aggregate. Joyce E. Berg, John Dickhaut, Kevin McCabe, Judgment and Decision Making Research in Accounting and Auditing, 1996

Capital Markets Experience for Financial Accounting Students. Joyce E. Berg, John Dickhaut, Jack Hughes, Kevin McCabe, Judy Rayburn, Contemporary Accounting Research, 1995, vol 11, 941-958

Trust, Reciprocity, and Social Norms. Joyce E. Berg, John Dickhaut, Kevin McCabe, Games and Economic Behavior, 1995, vol 10, 122-142

Using Experimental Economies to Resolve Accounting Dilemmas. Joyce E. Berg, Contemporary Accounting Research, 1994, vol 10, 547-556

Moral Hazard and Risk Sharing: Experimental Evidence. Joyce E. Berg, Lane Daley, John Dickhaut, John O'Brien, Research in Experimental Economics, 1993, vol 5

Discussion of The Impact of MAS on Auditors' Independence: An Experimental Markets Study. Joyce E. Berg, Journal of Accounting Research, 1992, vol Supplement

Experimental Methods in Accounting: A Discussion of Recurring Issues. Joyce E. Berg, Don Coursey, John Dickhaut, Contemporary Accounting Research, 1990, vol 6, 825-849

The Value of Communication in Agency Contracts: Theory and Experimental Evidence. Joyce E. Berg, Lane Daley, Frank Gigler, Chandra Kanodia, Research Monograph Number 16, The Canadian Certified General Accountants' Research Foundation, 1990

Controlling Preferences for Lotteries on Units of Experimental Exchange. Joyce E. Berg, Lane Daley, John Dickhaut, John O'Brien, Quarterly Journal of Economics, 1986, vol 51, 281-306

Preference Reversal and Arbitrage. Joyce E. Berg, John W. Dickhaut, John O'Brien, Research in Experimental Economics, 1985, vol 3, 31-72

Working papers 
Sponsored research 

Active Learning in Undergraduate Education Using the Iowa Electronic Markets (IEM). Thomas A Rietz, Joyce E Berg, Thomas S Gruca, Robert Forsythe, National Science Foundation

Enhancing Economic Literacy Through the Iowa Electronic Market. Thomas A Rietz, Joyce E Berg, Thomas S Gruca, Robert Forsythe, U.S. Department of Education, Fund for the Improvement of Post-Secondary Education

Other Work 

On the Performance of the Lottery Procedure for Controlling Risk Preferences. Joyce E. Berg, John Dickhaut, Thomas A. Rietz, Handbook of Results in Experimental Economics, 2008, vol 1, 1087-1097

Results from a Dozen Years of Election Futures Markets Research. Joyce E. Berg, Robert Forsythe, Forrest D. Nelson, Thomas A. Rietz, Handbook of Results in Experimental Economics, 2008, vol 1, 742-751

The Iowa Electronic Market: Stylized Facts and Open Issues. Joyce E. Berg, Thomas A. Rietz, Information Markets: A New Way of Making Decisions in the Public and Private Sectors. Paul Tetlock and Robert Litan (eds.). AEI-Brookings Joint Center, Washington, D.C., 2006, 142-169

The Iowa Electronic Market. Joyce E. Berg, Robert Forsythe, Thomas A. Rietz, Blackwell Encyclopedic Dictionary of Finance, Dean Paxson and Douglas Wood, Eds., Blackwell, Oxford UK., 1997, 111-113

What Makes Markets Predict Well? Evidence from the Iowa Electronic Markets. Joyce E. Berg, Robert Forsythe, Thomas A. Rietz, Essays in Honor of Reinhard Selten. Wulf Albert, Werner Güth, Peter Hammerstein, Benny Moldovanu and Eric Van Damme Eds. Springer Verlag., 1996, 444-463

Current & Prior Positions 
Professor, Department of Accounting, Henry B. Tippie College of Business, The University of Iowa, August 2010 - Present
Associate Professor, Department of Accounting, Henry B. Tippie College of Business, The University of Iowa, August 1992 - July 2010
Associate Professor of Accounting, Washington University, St. Louis, February 1992 - June 1992
Visiting Assistant Professor of Accounting, University of Chicago, September 1990 - August 1991
Assistant Professor of Accounting, Washington University, St. Louis, September 1990 - August 1991
Presentations 

Preference Reversals and Keeping Score without Monetary Incentives: Evidence for Noisy Maximization. Experimental Economics, Accounting and Society: A Conference in Memory of John Dickhaut, Orange, CA, January 2012

Committees and professional service 
Tippie College Diversity Committee, 2014 - Current
Tippie College Research Committee, 2014 - Current
Iowa Electronic Markets Institute, 2007 - Current
Tippie Build, 2006 - Current
Beta Alpha Psi Faculty Advisor, 2005 - Current
Tippie College VITA Program, 2005 - Current
Tippie College Task Force on Educational Excellence, 2013 - 2014