Rebecca Krause-Galoni is an Assistant Professor of Marketing at the Tippie College of Business at the University of Iowa. She received her Ph.D. in Marketing from the Kellogg School of Business at Northwestern University. Her research focuses mainly on the ways consumers interact with unreal environments and stimuli, such as stories, games, and fantasy. Her work has been presented and published in top journals and conferences including Psychological Science, Personality and Social Psychology Bulletin (PSPB), the Association for Consumer Research (ACR), and the Society for Consumer Psychology (SCP). She teaches consumer behavior in the undergraduate program.