Profile image of Tak Lee
Assistant Professor

Contact

Positions

  • Assistant Professor of Marketing

    Tippie College of Business

Education

  • PhD in Marketing, University of North Carolina, 2017
  • MS in Statistics, Ohio State University, 2009
  • BBA, Korea University, 2007

Areas of Interest

  • Causal Inference
  • Empirical Industrial Organization
  • Product Warranties
  • Quasi-Experiments

Selected Awards & Honors

  • Wendell Smith Award for Research, University of Iowa, 2020
  • Old Gold Fellowship, University of Iowa, 2018
  • Fellow, AMA-Sheth Doctoral Consortium, 2016
  • Suzanne Levy Summer Research Fellowship, University of North Carolina at Chapel Hill, 2016
  • CIBER Research Grant, University of North Carolina at Chapel Hill, 2013

Selected Publications

Selected Presentations

  • Lee, H. & Venkataraman, S. (2021, June) A Reference-Dependent-Preferences-Based Model of Extended Warranty Purchase Decisions. Conference Presentation presented at Marketing and Public Policy Conference.
  • Lee, H. & Venkataraman, S. (2021, June) A Reference-Dependent-Preferences-Based Model of Extended Warranty Purchase Decisions. Conference Presentation presented at INFORMS Marketing Science Conference.
  • Lee, H. & Venkataraman, S. (2021, May) A Reference-Dependent-Preferences-Based Model of Extended Warranty Purchase Decisions. Conference Presentation presented at EMAC 2021 Conference.
  • Lee, H. & Venkataraman, S. (2019, June) Diffusion of Successive Generations of Higher Education Products Across Countries. Conference Presentation presented at INFORMS Marketing Science Conference, Rome, Italy.
  • Lee, H. & Venkataraman, S. (2019, February) Diffusion of Multi-generation Higher Education Products Across Countries. Conference Presentation presented at Journal of Marketing Research Special Issue Conference on Education and Marketing, Iowa City, Texas.
  • Lee, H. & Venkataraman, S. (2016, September) Might I Interest You in an Extended Warranty?. Conference Presentation presented at Marketing Science-FTC Conference on Consumer Protection at the Federal Trade Commission, Washington, District of Columbia.
  • Venkataraman, S. & Lee, H. (2015, June) Empirical Analysis of the Interplay Between Base and Extended Warranties in Automobile Retailing. Conference Presentation presented at INFORMS Marketing Science Conference, Baltimore, Maryland.
  • Lee, H. & Venkataraman, S. (2014, June) Driving the Drivers. Conference Presentation presented at INFORMS Marketing Science Conference, Atlanta, Georgia.
  • Lee, H. (2011, June) Empirical Generalization of Private Label Market Share. Conference Presentation presented at INFORMS Marketing Science Conference, Houston, Texas.