Profile image of Tom Gruca
George Daly Professor of Marketing




  • Professor of Marketing

    Tippie College of Business

  • Director, Iowa Electronic Markets, Iowa Electronic Markets Institute

    Tippie College of Business

  • George Daly Professorship, Marketing


  • PhD in Decision and Information Sciences, University of Illinois, 1989
  • MBA in Management Information Systems, University of Illinois, 1985
  • BS in Mathematics and Computer Science, University of Illinois at Chicago, 1983

Areas of Interest

  • Health care
  • Interface of finance and marketing
  • Marketing strategy
  • Prediction markets

Selected Awards & Honors

  • Wendell Smith Award for Research, Department of Marketing, 2019
  • MBA Marketing Professor of the Year, 2018
  • President and Provost Award for Teaching Excellence, 2018
  • Full-time MBA Alumni Award to Faculty, 2017
  • MBA Marketing Professor of the Year, 2017
  • MBA Marketing Professor of the Year, 2016
  • MBA First Year Core Faculty of the Year, 2014
  • MBA Marketing Academy Faculty of the Year, 2013
  • MBA Marketing Elective Faculty Member of the Year, 2006
  • Named “Outstanding Faculty” in Business Week Guide to the Best Business Schools, 8th Edition (McGraw-Hill), 2003

Selected Publications

Selected Presentations

  • Gruca, T. S. (2015, February) Trends in Medical Oncology Outreach in Iowa. Oral presented at Kohn Colloquium, Iowa City.
  • Gruca, T. S., Olson, A., Tabiri, J., Yeh, Y. & Rosenthal, G. (2013, June) Prospective Participants’ Attitudes toward Clinical Trials. Poster presented at Sixth Annual Clinical Research Management Workshop, Washington, District of Columbia.

Selected Grants & Contracts

  • Rietz, Thomas A (Co-Principal), Berg, Joyce E (Co-Principal), Gruca, Thomas S (Co-Principal), Forsythe, Robert (Co-Principal) Active Learning in Undergraduate Education Using the Iowa Electronic Markets (IEM). Sponsored by National Science Foundation. Funded. January 1, 2000 - January 1, 2003.
  • Rietz, Thomas A (Co-Principal), Berg, Joyce E (Co-Principal), Gruca, Thomas S (Co-Principal), Forsythe, Robert (Co-Principal) Enhancing Economic Literacy Through the Iowa Electronic Market. Sponsored by U.S. Department of Education, Fund for the Improvement of Post-Secondary Education. January 1, 1997 - January 1, 2000.