It’s not what you said, it’s the way that you said it
Investors and analysts can glean information from tone of voice and what’s left unsaid, according to Jeff Cossette's latest roundup of the academic literature, including research from Tippie's Scott Asay and Michael Durney.
Help students tell the story behind the numbers
The accounting profession has seen many changes over the years. Understanding the technical side of the job is no longer enough for new graduates—communication skills are also vital.
The power of touch is no joke—even if it’s through a screen
Digital ads showing someone’s hand touching a product had higher engagement and were seen as more valuable by consumers.
Consumers value a product viewed online more if they see it being virtually touched
Consumers who see a product on sale being virtually touched are more engaged and willing to pay more than if the item is displayed on its own, according to a recent research paper by Tippie's Andrea Luangrath.
What makes Spotify's Wrapped such a popular end-of-year tradition? FOMO
This week marked what has been an increasingly high-profile tradition for Spotify users: Wrapped release day. It was a trending topic on social media as everyone revealed the new social cards showing off listening choices of the past year. No matter how weird or—let's be honest a little embarrassing—they were. So why do so many people do it?
Where's My Stuff? Understanding global supply chain disruptions
Back in spring 2020, consumers had trouble finding toilet paper and hand sanitizer while trampolines and exercise equipment became scarce. With the COVID-19 pandemic sweeping the globe, some of the shortages of supplies and delays on certain goods seemed reasonable. But now, nearly two years into the pandemic, there is still lag time on getting everything from new cars to new furniture.
The Evolution of the Iowa MBA
Epic journeys often start with major disruptions. The first MBA program, launched in 1908, was sparked by the Industrial Revolution.
UI research finds employees less likely to work with politically-opposed companies
New research from the University of Iowa Tippie College of Business' Chad Van Iddekinge shows prospective employees’ political beliefs factor into their job applications, including a reluctance to work with companies who have different political opinions from their own.
New research shows side hustles can boost full-time job performance
The study, co-authored by a University of Iowa professor, finds those engaging in gig work on the side such as Uber, Airbnb, or Etsy are likely to see a positive increase in performance at their full-time jobs.
Labor, supply shortages in retail persist for Black Friday
Disruptions in the supply chains of many businesses continue and they mean there is an increased need for consumer flexibility when holiday shopping this year.