Monday, December 6, 2021
Andrea Luangrath, Consumers value a product viewed online more if they see it being virtually touched
https://theconversation.com/consumers-value-a-product-viewed-online-more-if-the…

Consumers who see a product on sale being virtually touched are more engaged and willing to pay more than if the item is displayed on its own, according to a recent research paper by Tippie's Andrea Luangrath.

Read more about it in The Conversation.