Era-defining issues from the worlds of healthcare, tech, higher ed, real estate, and college sports.
Tuesday, May 27, 2025
illustration of a 911 operator answering a call

911... Is your emergency profitable?  

When someone calls 911 for a medical emergency, they expect an ambulance will be sent as quickly as possible. But an ongoing study by Tippie researchers suggests that if the ambulance service is owned by private equity, they may have to wait. 

 

football player jumping through the air to grab cash

Pay for play 

In the three years since student-athletes started getting paid under Name, Image, Likeness, the entire landscape of college sports has undergone a sea change. Some players are rumored millionaires, transfer portal rules are bent, and agents consider NIL an all-out money grab. 

 

illustration of a person about to eat the globe off a fork

AI's insatiable appetite 

ChatGPT is novel, fun to play with, and sometimes even helpful—but you aren’t the only one noodling around with this “free” technology. Massive data centers process more than 200 million requests a day, causing it to gobble up electricity like Hawkeye linebackers at a buffet. 

 

illustration of a business person pushing a student off a cliff

The enrollment cliff 

Starting this fall, colleges and universities across the country will begin to see a steep decline in the pool of potential students thanks to the Great Recession 18 years ago. 

 

illustration of a skull made of red smoke

Are pharma mergers evil? 

Drug prices in the United States are astronomical and climbing. Many analysts blame mergers and acquisitions among pharmaceutical companies. But Associate Professor Amrita Nain says some drug mergers actually help reduce drug costs. 

 

illustration looking up at towering office buildings, viewed from the sidewalk

An office tower-sized problem 

Since COVID, huge amounts of office space sit empty. Some urban planners and housing advocates have seized on the idea of adaptive reuse, or the converting unused space into housing. Unfortunately, it doesn't work so well in the real world. 

 

 

This story series appeared in the 2025 issue of Exchange magazine.