Be a market leader
Learn the keys to planning a successful marketing strategy, and understand key metrics like brand loyalty, ROI, perceived value, spend, and P&L. With a Marketing Certificate from Tippie, you'll set yourself apart in an everchanging industry.
Ideal for current marketing professionals and for those seeking a start in the profession, you'll dive into brand management, market research, and pricing, while working with tools in social media marketing, customer relationship management, digital marketing, and marketing analytics.
Best of all, credits you earn can count toward the Iowa MBA.
At a glance
Delivery
Online
Curriculum
Complete four courses (one required course + three electives)
Format
Primarily 8-week courses, meeting one night a week, no Fridays or weekends.
Time to complete
As little as 1 year
Cost
$9,000 (Four courses at $2,250 each)
Admission
No entrance exam required.
Certificate curriculum
Four courses are required to earn your certificate. Courses are subject to change.
Required course:
- Marketing Management—MBA:8110
Elective courses (choose 3):
All courses require you to complete Marketing Management MBA:8110 first.*
- Customer Experience–MKTG:9370 (available Spring 2025)
- Digital Marketing Insights, Strategies and Applications–MKTG:9155
- Marketing Analytics*–MKTG:9310 (pre-req MBA:8150, not MBA:8110)
- Marketing Communication and Promotions—MKTG:9350
- Product and Portfolio Strategy—MKTG:9330
- Social Media Marketing for Business—MKTG:9015
- Strategic Brand Positioning—MKTG:9320
Note: If you waive MBA:8110 Marketing Management based on prior undergraduate or graduate marketing coursework, you’ll need to complete an additional elective course to earn the certificate.
Take the next step
Find out what you’ll need to apply for your Marketing Certificate, when to submit your app, and more.