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Cashing in: What business major gives you the skills to pay the bills?


 

What’s the highest paid business major?

A business degree in any major is a great investment in your future: The National Association of Colleges and Employers1 reports that business graduates from the Class of 2024 averaged 3% higher salaries than the Class of 2023—up to $63,907 per year. Some of the highest paying business majors include finance, economics, and entrepreneurship. 

As you consider what’s the best business major, diving deeper into salary data and employment outcomes can help guide your decision.

Which business major is most in demand? You can’t go wrong.

When you invest in higher education, you expect that great jobs will be waiting after graduation day. According to Poets & Quants,2 the average employment rate for business undergraduates is 87.57%. At Iowa’s Tippie College of Business, 97.3% of undergraduates are employed or enrolled in graduate school within six months.

The Bureau of Labor Statistics3 projected that employment over the next decade for the following business professions shows promising growth:

  • Financial managers – 16%
  • Management analysts – 10%
  • Human resource specialists – 6%
  • Accountants and auditors – 4%
  • Managers – 3%

And according to the National Association of Colleges and Employers (NACE), business accounts for six of the top ten bachelor’s degrees in high demand.

top degrees in demand; one: finance, two: accounting, three: computer science, four: business administration/management, five: information sciences and systems, six: marketing, seven: mechanical engineering, eight: electrical engineering, nine: logistics/supply chain, ten: sales

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If you’re looking for fun college majors that pay well, a business major is a no-brainer. From marketing to management, you’ll have access to interesting coursework, tons of hands-on learning, and a solid return on your educational investment—fun stuff for anyone with business on the brain. 

Now that you’ve got a sense of which business majors most employers are seeking, it’s time to take a look at which industry has the highest salaries for both recent graduates and long-term employees.

Which type of business has the highest salary? The answer may surprise you.

In a 2023 Forbes4 article, the top three highest paying business careers are in Finance and Banking, Information Technology, and Healthcare.*

Finance and Banking

Finance majors enjoy an abundance of well-paying career options, from analysts to CFOs. The U.S. Bureau of Labor Statistics3 cites some of the best opportunities in jobs like:

  • Financial Analysts –  $99,890
    Help businesses make good decisions about spending, budgeting, and investing
  • Personal Financial Advisors –  $99,580
    Grow individual wealth through long-term investment strategies and budgeting advice
  • Budget Analysts – $84,940
    Give businesses, non-profits, and other organizations a plan for their budgets
  • Accountant or Auditor – $79,880
    Prepare, examine, and file financial records and documents for individuals and companies 
Brent Pritchard

“Successful finance majors often have an analytical mindset and a passion or fascination with corporate decision making, securities markets, financial institutions, the macroeconomy, and how companies create value. However, strong communication (both written and presentation) skills are equally important for success.”

Brent Pritchard, Lecturer, Finance, Tippie College of Business

Information Technology

All businesses rely on technology to operate—whether it’s via the data they collect, their POS systems, their financial reporting, or simply their communications. Here are some of the of the top careers in the field:

  • Data Analyst Manager – $113, 253
    Interpret data to find trends and make strategic recommendations to help businesses succeed
  • Technology Consultant – $89.458
    Help businesses use technology to improve processes and solve problems
  • Product Manager – $79,352 
    Guide the development, launch, and promotion of new products in the tech industry 
Kristina Bigsby

“There are many kinds of analytics and information systems roles within organizations. Like business intelligence analysts designing dashboards to derive strategic insights, or machine learning engineers building and implementing AI solutions, or technology risk auditors collaborating with IT, security, and legal teams at their organization. Business Analytics & Information Systems (BAIS) is a truly BIG major both in terms of number of students and number of opportunities.”

Kristina Bigsby, Director, Undergraduate Studies and Lecturer, BAIS, Tippie College of Business

Healthcare

In addition to directly caring for the medical needs of patients, healthcare professionals in the administrative arm must also attend to the business needs of their facility. Generally, professionals in this industry have degrees in both the medical and business fields, which lead to roles like:

  • Medical Director – $200,175
    Oversees the management of the business side of healthcare, including process and quality improvement and budgets, as well as clinical care, safety, and risk management
  • Healthcare Manager – $73,259
    Manages healthcare departments and facilities, from day-to-day operations to financial planning and business strategy

*Additional salary data courtesy of Indeed.com

This list shows you just a few of the top-paying options in the top industries. It’s worth noting that jobs like this will be competitive. To set yourself apart, an internship between your junior and senior year is a great way to make important connections in your industry. Another thing to prioritize: Networking.

Cindy Meis

“I encourage students to start networking early and consistently. This means connecting with peers, faculty members, guest speakers, and recruiters during their undergraduate year. These connections form the foundation of their professional network, which can open doors to opportunities throughout one's career journey.”

Cindy Meis, Director, Tippie Undergraduate Career Services

What is the number 1 highest paying major?

A survey of Winter 2024 graduates shows that the average salary for a business major out of college is up from $62,069 to $63,907. For graduates of the Tippie College of Business, majors in Accounting and Business Analytics have the highest starting salary outcomes: $65,642 and $68,848 respectively.

These outcome statistics reflect national trends for some of the highest paying entry-level business jobs, according to Indeed:6

$ 59,606

Accountant

$ 91,866

Auditor

$ 74,377

Data Analyst

“I think the primary mistake many graduates make regarding their business careers is assuming that their first job out of college will be their dream job. In reality, it's often a balancing act between three key factors: the role, geographical location, and the company. Rarely do graduates find a perfect match on all fronts right away.”

Cindy Meis, Director, Tippie Undergraduate Career Services

Entry-level starting salaries only paint part of the picture. Over time, these averages continue to climb, with finance and economics careers leading the way in salary outcomes. 

While finance, economics, and entrepreneurship make a strong showing, there’s really not a bad bet when it comes to your business degree.

Again, Indeed7 reports that economists are one of the most lucrative professions in the business world, with an average salary of $97,350. The critical thinking skills you develop as an economics major can lead you almost anywhere—from research to policy, finance, insurance, academia, law, data analysis, consulting or government. 

“What surprised me was the versatility and broad education that comes with an economics major. I can go into pretty much any field because a lot of what we are taught is how to look at things and how to solve issues.” 

Paige Reynolds, BBA Economics

Roles in finance also top the list of best-paying business careers8 with average salaries of over $74,000 per year. Some of the most lucrative include:

  • Financial analyst — $74,140 per year
  • Certified Financial Planner or Certified Financial Analyst — $74,547
  • Risk Manager — $105,930

But it doesn’t end there for business majors. Well-paying positions with more of a focus on soft skills like communication, creativity, and management include:

  • Marketing manager — $70,297
  • Management analyst — $81,898
  • Human resource management — $70,204
Tom Walsh

“Marketing is an incredibly dynamic and diverse field, and it's central to the direction and success of every organization.  If you like doing something  different every day, Marketing is a great career choice.”

Tom Walsh, Director, Undergraduate Studies and Associate Professor of Practice

The takeaway: Every business major can lead you to an interesting and rewarding career. The key to a fulfilling role is to align your major with both your economic goals and a subject that truly sparks your interest.

Shoot your shot: Can I make $100k a year with a business degree?

Short answer: yes. But it will take a while. The average salary for a CFO comes in at over $140k, but it may have taken 20 years of work experience to get there. Here’s a look at some salary data for C-level executives:

  • CEO — $136,754
  • COO — $136,532
  • CFO — $144,563

As you can see, there’s a pretty big gap between entry-level salaries and those at the upper echelon of business. But if you’re willing to play the long game (on average, 24 years10) you too could end up in the executive suite with a view of the New York skyline. Dream big!

What’s the highest paid skill in business? Here’s what employers look for.

According to NACE9, recruiters prioritize a set of skills when seeking qualified candidates. Demonstrating and possessing these in-demand skills will position you well for a high-paying career in business—from investment banking to data analytics and management. 

The top three most-desirable skills include:

  • Communication – 95% of employers cite communication as their top competency requirement. Business communication includes both writing, visualization, and presentation skills. The University of Iowa’s Tippie College of Business is uniquely suited to prepare students to meet this hiring requirement through the Frank Business Communication Center, the Big Ten’s first business-specific communication center. (You can read more about the University of Iowa's emphasis on communication here.)
     
  • Critical Thinking – Developing a 360-degree view of the problem at hand can help lead to better decisions—and therefore better outcomes. Critical thinking means evaluating information through a variety of channels: analysis, emotion, bias, and reliability—just to name a few.

    Employers seek candidates with a mastery of critical thinking so they can be trusted to effectively evaluate and solve problems.
     
  • Teamwork – Teamwork makes the dream work. It might be a cliché, but there’s truth in its core. A proven ability to welcome new perspectives, willingly collaborate, stay open to new ideas, and work within a group will set you apart in any candidate pool.

Career and self development, professionalism, leadership, technology, and equity & inclusion also make the list of skills hiring managers are seeking in new employees.

As a business major, don’t simply focus on gaining super-technical skills through the best business courses in the world, like database management, consumer behavior, or international finance. Be sure you blend in classes that incorporate the soft skills employers seek to become an even more marketable candidate.

Additionally, according to Career Services Director Cindy Meis, “By selecting one or two activities outside of the classroom, students can actively invest in their future career success while gaining practical skills, expanding their network, and demonstrating their commitment to professional growth.”

future-ready? In the next 8 years, nearly 20 percent of the insurance work force will reach retirement age.

Which field is best for a future in business? Look to the new and next.

Some of the best business majors for the future are in fields that may not be super familiar, but are rapidly growing.  What will be the top business degrees in demand in 2025? A safe bet is a Risk Management & Insurance (RMI) major.

The job market for RMI professionals continues to expand, with The Iowa Economic Development Authority (IEDA) reporting that professionals in RMI earn roughly $35,000 more than those in non-insurance industries. Not only that, over the next eight years, nearly 20% of the insurance workforce will reach retirement age (U.S. Census Bureau, 2021), making the talent pipeline for new risk management and insurance professionals a top priority for the insurance industry.

Interestingly, the Entrepreneurship major is also becoming one of the best business majors for the future. Entrepreneurship majors enter the job market with the unique ability to influence the direction of business—whether through corporate innovation or by starting an entirely new business. 

And if you’ve got your sights set on the C-suite, your best bet for future success may be with a Management major. Management majors graduate equipped to lead everything from small teams to large corporations. Tippie College of Business Director of Undergraduate Studies and Associate Professor of Instruction Andrew Hosmanek notes that, “While majors like Accounting or Finance may prepare a student for their first job, a Management major prepares them for promotion into roles managing people.” 

How’s that for a positive future’s forecast?

Andrew Hosmanek

“While majors like Accounting or Finance may prepare a student for their first job, a Management major prepares them for promotion into roles managing people.” 

Andrew Hosmanek, Director, Undergraduate Studies and Associate Professor of Instruction

In the end, what’s the best major in business? Final answer: It’s your call.

Defining the “best major in business” is a purely subjective exercise. How do you define “best”? Is it making the most money, but spending more time in the office? Is it finding a good work-life balance? Is it doing interesting, creative, outside-the box thinking, or filling in financial data with precision and focus?

Choosing your ideal undergraduate business major is all about balance. While you want your college years to be fun, you also want to graduate ready to step into a high-paying career. Any business major is proven to provide above-average salary outcomes and great potential for career growth. The right answer may just be that there’s no wrong answer when it comes to choosing your business major.

Interested in learning more about a degree from Iowa’s top-ranked business school? 
 

Start right here

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Sources
  1. National Association of Colleges and Employers. “Salary Projections For The Class of 2024 Are Up From Last Year.” February 2024.
  2. Poets & Quants, “All the Employment & Internship Data Reported in Our 2024 Undergrad B-School Ranking”, January 2024.
  3. U. S. Bureau of Labor Statistics. “Occupational Outlook Handbook.” April 2024.
  4. Forbes. “3 Highest Paying Industries According to Research.” December 2023.
  5. National Association of Colleges and Employers. “Winter 2024 Salary Survey.”
  6. Indeed. “20 entry-level jobs for business majors.” April 2024.
  7. Indeed. “15 highest-paying business majors, Occupational Outlook Handbook.” July 2023.
  8. Indeed. “21 high-paying jobs with a bachelor’s degree in business.” April 2024.
  9. National Association of Colleges and Employers. “Recruiters and Students have Differing Perceptions of New Grads’ Proficiency in Competencies.” January 2024.
  10. LinkedIn Pulse. “How long does it take to become a CEO?” January 2022.