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Catherine Cole
Professor and Department Executive Officer
Henry B. Tippie Research Fellow
Contact
319-335-1020
Office
S252 Pappajohn Business Building (PBB)
Academic history 
PhD, University of Wisconsin-Madison, 1983
MBA, University of Wisconsin-Madison, 1976
BA in Economics/Psychology, Beloit College, 1971
Expertise 
Assurance of Learning and the Reaccreditation Process
Effects of couponing on purchase and repeat purchase rates
Elderly adults' use of consumer information
Measurements and effects of knowledge and experience on consumer behavior
Awards 
Best Reviewer Award for 2012, JAMS, April 2012
International Programs Strategic Global Initiatives Grant (with Terry Boles), International Programs, January 2011
2008-2009 Dean's Teaching Award, Tippie College of Business, May 2009
Received IREU Award to support Sara Weitze lUndergraduate Honors Student) , University of Iowa, April 2008
Selected publications 

The Effects of Age and Expertise on Product Evaluations: Does the Type of Information Matter?. Jing (Alice) Wang, Catherine A. Cole, Management Science, 2015

A Neuropsychological Test of Belief and Doubt: Damage to Ventromedial Prefrontal Cortex Increases Credulity for Misleading Advertising. Erik Asp, Kenneth Manzel, Brian Koestner, Catherine A. Cole, Natalie Denburg, Dan Tranel, Frontiers in Decision Neuroscience, 2012, vol 9

Effects of Age, Sex, and Neuropsychological Performance on Financial decision-making. S K. Shivapour, C M. Nguyen, Catherine A. Cole, N L. Denburg, Frontiers in Decision Neuroscience, 2012, 82

Product Return Policies on the Internet: A Case of Mixed Signals?. Carolyn Bonifield, Catherine A. Cole, Randall L. Schultz, Journal of Business Research, 2010, vol 63, 1058-1065

Poor decision-making among older adults is related to elevated levels of neuroticism.. Natalie L. Denburg, J A. Weller, Allison Kaup, A LaLoggia, T Yamada, Catherine A. Cole, Daniel Tranel, Antoine Bechara, Annals of Behavioral Medicine, 2009, vol 37, 164-172

Cross National Logo Evaluation analysis: An Individual level Approach. Ralf Van der Lans, Joseph A. Cote, Catherine A. Cole, Siew Meng Leon, Ale Smidts, Pamela W. Henderson, Christian Bluemelhuber, Marketing Science, 2009, vol 28, 968-985

Consumer Decision Making and Aging: Current Knowledge and Future Directions. Carolyn Yoon, Catherine A. Cole, Michelle Lee, Journal of Consumer Psychology, 2009, vol 19, 2-16

Research Dialogue: An Integration of Perspectives on Aging and Consumer Decision Making. Catherine A. Cole, M Lee, Carolyn Yoon, Journal of Consumer Psychology, 2009, vol 19, 35-37

Better Him Than Me: Social Comparison Theory and Service Recovery,. Carolyn Bonifield, Catherine A. Cole, Journal of the Academy of Marketing Science, 2008, vol 36, 565-577

Decision Making and Brand Choice by Older Consumers. Catherine A. Cole, Gilles Laurent, Aimee Drolet, Jane Ebert, Angela Gutchess, Raphelle Lambert-Pandraud, Etienne Mullet, Michael Norton, Ellen Peters, Marketing Letters, 2008, vol 19, 355-365

The orbitofrontal cortex, real-world decision-making, and normal aging. N. L. Denburg, Catherine A. Cole, M. Hernandez, T. H. Yamada, D. Tranel, A. Bechara, R. B. Wallace, Annals of the New York Academy of Sciences, 2007, vol 1121, 480-498

Affective Responses to Service Failure: Anger, Regret, and Retaliatory versus Conciliatory Responses. Carolyn Bonifield, Catherine A. Cole, Marketing Letters, 2007, vol 18, 85-99

Mood Effects on Attitudes, Perceived Risk and Choice: Moderators and Mediators,. Alexander Fedorikhin, Catherine A. Cole, Journal of Consumer Psychology, 2004, vol 14, 2-12

Conference proceedings 

Continue Or Give Up? How Publicity and Self-Monitoring Influence Goal Persistence. Jinfeng Jiao, Catherine A. Cole, Yael Zemack-Rugar, NA - Advances in Consumer Research, 2015, vol 43, 578-579

Nostalgia on Local Consumption Behavior. Young Kyu Kim, Jing (Alice) Wang, Catherine A. Cole, vol 43, 792

How Consumers of All Ages Interact With Social Media to Make Social Connections. Jing (Alice) Wang, Catherine A. Cole, AP - Asia-Pacific Advances in Consumer Research, 2015, vol 11, 315-316

Unveiling the Underlying Mechanism for the Matching Effect between Construal Levels and Message Frames. Yun Lee, Jing (Alice) Wang, Catherine A. Cole, Proceedings of the SCP 2012 Winter Conference, 2012

Other Work 

The Effects of Goal Publicity, Feedback and Attribution on Goal Persistence in a Social Media World. Jinfeng (Jeny) Jiao, Catherine A. Cole

Family Life Cycle. Catherine A. Cole, Dhananjay Nayakankuppam, Jayati Sinha, Consumer Behavior, Wiley International Encyclopedia of Marketing, 2011, vol 3, 152-162

Comprehension of Marketing Communications Among Older Consumers. Catherine A. Cole, Carolyn Bonifield, The Aging Consumer: Perspectives from Psychology and Economics, eds Drolet, Schwarz and Yoon, 2010, 175-190

Aging and Consumer Behavior. Catherine A. Cole, Carolyn. Yoon, The Handbook of Consumer Psychology, Curtis Haugvedt, Paul Herr, and Frank Kardes, eds. Lawrence Erlbaum Associates, 2008, 247-272

Advertising to Vulnerable Segments. Carolyn Bonifield, Catherine A. Cole, Sage Handbook of Advertising, (Eds.) Gerry Tellis and Tim Ambler, London England:Sage Publications, 2007, vol 1, 430-445

Consumer Behavior. Catherine A. Cole, Encyclopedia of Gerontology, 2nd edition, Ed. James E. Birren, Orlando Florida: Elsevier, 2007, vol 2, 307-315

Current & Prior Positions 
Department Executive Officer, Department of Marketing, Tippie College of Business, The University of Iowa, July 2014 - Present
Professor, Department of Marketing, Tippie College of Business, The University of Iowa, August 2004 - Present
Faculty Director, Consortium of Universities for International Studies, Tippie College of Business, The University of Iowa, 2009 - 2011
Department Executive Officer, Department of Markeing, Tippie College of Business, The University of Iowa, July 2002 - June 2007
Associate Professor, Department of Marketing, Tippie College of Business, The University of Iowa, August 1991 - June 2004
Assistant Professor, Department of Marketing, Tippie College of Business, The University of Iowa, August 1984 - July 1991
Instructor/Assistant Professor, Department of Marketing, Marquette University, Milwaukee, WI, 1980 - 1984
Instructor, Department of Marketing, University of Wisconsin at Whitewater, 1977 - 1980
Researcher and Editor, STASH, Inc., Madison, WI, 1971 - 1977
Review and editorial work 

Editorial Board Member, Journal of Academy of Marketing Science (JAMS), April 2011 - Current

Presentations 

Pride and Licensing Effects: When Being Good Gives Us Permission to be a Little Bad. Robert Mittelstaedt Symposium, Licnoln, NE, April 2015

Pride and Licensing Effects in Indulgence and Morality. Society for Consumer Psychology Conference, Phoenix, AZ, February 2015

Pride and Licensing Effects: When Being Good Gives Us Permission to be a Little Bad. Association for Consumer Research North American Conference, Baltimore, MD, October 2014

The Effects of Goal Publicity, Feedback and Attribution on Goal Persistence in a Social Media World. 32ND ANNUAL ADVERTISING AND CONSUMER PSYCHOLOGY CONFERENCE, San Diego, California, June 2013

Temporal Distance and the Endowment Effect. Winter Conference Society for Consumer Psychology, Las Vegas, Nevada, February 2012

Unveiling the Underlying Mechanism for the Matching Effect between Construal Levels and Message Frames. Winter Society for Consumer Psychology Conference, Las Vegas, Nevada, February 2012

Assessing Consumer Reaction to New Product Ideas: Does it matter how old you are and what your regulatory focus is?. Society for Consumer Psychology Winter Conference, St. Petersburg, February 2010

Susceptibility to the Influence of Misleading Advertising. The Aging Consumer: Perspectives from Psychology and Economics Conference, University of Michigan, May 2008

Assessing Consumer Reactions to New Product Ideas: Does it matter where you live and how old you are?. Association for Consumer Research, New Orleans, October 2007

Committees and professional service 
Assurance of Learning, 2011 - Current
Undergraduate Marketing Institute, 2009 - Current
DEO Council, 2002 - 2008
Seventh Triennial Invitational choice Symposium, 2007
Additional training 
Attended Assessment Conference: Quality Through Effective Curricula Management: March 18th-20th 2013, Seminar, AACSB, 2013
Participated in Professional Development in International Business (PDIB) in Sandinavia--Sustainability and Corporate Social Responsibility, Workshop, CIBER-Minnesota, 2012
CIC DEO Training Workshop, Workshop, CIC Universities, 2007