Doyle L. Weiss
Emeritus Professor in Marketing
Primary Office
W318 Pappajohn Business Building
Current Positions
- Emeritus Professor, Marketing
Education
- PhD in Industrial Administration, Carnegie Mellon University
- MS in Industrial Administration, Carnegie Mellon University
- BBA in Industrial Management, University of Kansas
Research Interests
- Marketing and management strategy
- Brand loyalty and consumer choice
- Decision models and stimulation techniques
- Duration of advertising effects
- The advertising-sales relationship