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Gary Russell
Professor
Henry B. Tippie Research Professor of Marketing
Contact
319-335-0993
Office
S350 Pappajohn Business Building (PBB)
Academic history 
PhD in Marketing, University of Chicago, 1985
BA in Psychology and Mathematics, University of Virginia, 1976
Expertise 
Brand Price Competition, Market Structure Analysis
Bundling, Assortment Choice, Retailing
Multiple Category Choice, Market Basket Analysis
Scanner Data Choice Modeling
Spatial Models, Network Analysis, Social Influence
Awards 
Davidson Best Paper Award, Journal of Retailing, 2008
First Prize, Clayton Doctoral Dissertation Proposal Competition, awarded to my PHD student, Sangkil Moon, Marketing Science Institute, 2002
Davidson Best Paper Award, Journal of Retailing, 1999
Finalist, Paul E. Green Award, Journal of Marketing Research, 1999
Finalist (Runner-up), William F. O'Dell Award, Journal of Marketing Research, 1994
Finalist, William F. O'Dell Award, Journal of Marketing Research, 1993
First Prize (Behavioral Category), MSI Research Competition on Brand Equity, Marketing Science Institute, 1989
Honorable Mention, American Marketing Doctoral Dissertation Competition, 1981
Selected publications 

An Analysis of Assortment Choice in Grocery Retailing. Kyuseop Kwak, Sri Devi Duvvuri, Gary J. Russell, Journal of Retailing, 2015, vol 91, 19-33

Predicting Product Purchase from Inferred Customer Similarity: An Autologistic Model Approach. Sangkil Moon, Gary J. Russell, Management Science, 2008, vol 54, 71-82

Profiling the Reference Price Consumer. Sangkil Moon, Gary J. Russell, Sri Devi Deepak, Journal of Retailing, 2006, 2002, vol 82 (1), 1-11

Customer Targeting: A Neural Network Approach Guided by Genetic Algorithms. Yong Seong Kim, Nick Street, Gary J. Russell, Fillipo Menczer, Management Science, 2005, 2003, vol 51, 264-276

Inferring Market Structure from Consumer Response to Competing and Complementary Products. Gary J. Russell, Marketing Letters, 2002, vol 13, 219-230

Analysis of Cross Category Dependence in Market Basket Selection. Gary J. Russell, E. Ann Petersen, Journal of Retailing, 2000, vol 76, 367-392

A Relationship Between Price Elasticities and Brand Switching Probabilities. Randolph E. Bucklin, Gary J. Russell, V. Srinivasan, Journal of Marketing Research, 1998, vol 35, 99-113

Modeling Multiple Category Brand Preference with Household Basket Data. Gary J. Russell, Wagner Kamakura, Journal of Retailing, 1997, vol 73, 439-461

Working papers 

You May Have Influenced My Next Purchase: Neighbor's Influence on Food Purchase Behavior. Jayati Sinha, Gary J. Russell, Dhananjay Nayakankuppam

Investigating the Customer Satisfaction-Customer Loyalty Relationship. Younghan Bae, Lopo L. Rego, Gary J. Russell

Conference proceedings 

Analysis of Brand Price Competition using Measures of Brand Similarity. E. Ann Petersen, Gary J. Russell, Suresh Divakar, Marketing Science Institute - Journal of Marketing Research competition on collaborative research, Yale University, 2004

Calibration of Cross Price Elasticities with Brand Switching Information: Theory and Empirical Testing. E. Ann Petersen, Gary J. Russell, Suresh Divakar, Marketing Science, University of Maryland, 2003

Other work 

History of Brand Choice Project: Brand Choice Models. Gary J. Russell, History of Marketing Science, Foundations and Trends in Marketing , 2014, 19-46

Itemized Rating Scales. Gary J. Russell, in Wagner A. Kamakura (ed.), Wiley International Encyclopedia of Marketing, Volume 2: Marketing Research, 2011, 138-146

Models for Categorical Dependent Variables. Gary J. Russell, in Wagner A. Kamakura (ed.), Wiley International Encyclopedia of Marketing, Volume 2: Marketing Research, 2011, 179-189

Current and prior positions 
Associate Professor of Marketing, Rottman Faculty of Management, University of Toronto, 1993 - 1996
Assistant Professor of Marketing, Owen Graduate School of Management, Vanderbilt University, 1987 - 1993
Assistant Professor of Marketing, School of Business, University of California, Berkeley, 1983 - 1987
Review and editorial work 

Associate Editor, Marketing Science, 2007 - Current

Editorial Board Member, Journal of Marketing Research, 1995 - Current

Associate Editor, Management Science, 1999 - 2008

Editorial Board Member, Journal of Marketing, 2003 - 2005

Presentations 

Investigating the Customer Satisfaction-Customer Loyalty Relationship. Boston Marketing Science Conference, Boston, MA, June 2012

A SKU-Level Model of Multiple Item Choice. Marketing Science Conference, Cologne, Germany, June 2010

A Brand Choice Model for the Analysis of New Product Positioning. MSI Conference on Practice and Impact of Marketing Science, Boston, January 2010

A SKU-Level Model of Multiple Item Choice. Invited Talk, Rice University, Houston, November 2009

Measuring Household Response in Database Marketing: A Latent Trait Approach. University of Michigan Marketing Science Conference, University of Michigan, June 2009

Analysis of Brand Price Competition Using Measures of Brand Similarity. Vancouver Marketing Science Conference, July 2008

Analysis of Brand Price Competition Using Measures of Brand Similarity. UTD Marketing Models Conference, February 2008

Latent Class Multivariate Logistic Model Of Multiple Product Choice. Marketing Science Conference, Singapore, July 2007

Committees and professional service 
College Research Committee, 2014 - Current
Promotion and Tenure Committee, 2014 - Current
University of Iowa Faculty Council, 2007 - 2010
College Representative on the Faculty Senate, 2004 - 2010